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Marketing Assistant – Entry Level

New Catalyst
Full-time
On-site
Louisville, Kentucky, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Assistant – Entry Level

πŸ”Ή Company: New Catalyst

πŸ”Ή Location: Louisville, KY

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 19, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Gaining hands-on experience in event marketing, brand activations, and customer engagement
  • Working with nationally recognized brands
  • Receiving comprehensive paid training
  • Collaborating with marketing leadership to refine strategy and boost engagement

ASSUMPTION: This role is ideal for recent graduates or career changers looking to break into the marketing industry. The paid training provided makes it an excellent entry point for those without prior marketing experience.

πŸ“‹ Key Responsibilities

βœ… Assist in the planning, coordination, and execution of marketing events and promotional campaigns

βœ… Represent client brands at community events, retail activations, and trade shows

βœ… Set up, manage, and break down event booths, displays, and branded materials

βœ… Engage directly with customers to share product information and increase brand awareness

βœ… Gather and report customer feedback and performance data to improve campaign results

βœ… Collaborate with marketing leadership to refine strategy and boost engagement

ASSUMPTION: This role involves a significant amount of customer-facing work and requires strong interpersonal skills. The ability to thrive in a fast-paced environment is crucial for success in this position.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Bachelor's degree in marketing, communications, or a related field preferred but not required.

Experience: No prior marketing experience is needed as full paid training is provided.

Required Skills:

  • Strong communication and interpersonal skills
  • High energy, positive attitude, and a team-player mindset
  • Detail-oriented and comfortable in a fast-paced, customer-facing environment
  • Flexible availability, including weekends and special event days

Preferred Skills:

  • Previous experience in event planning or marketing
  • Bilingual or multilingual skills

ASSUMPTION: While no prior marketing experience is required, candidates with previous event planning or marketing experience may have an advantage in this role. Bilingual or multilingual skills could also be beneficial when engaging with diverse customer bases.

πŸ’° Compensation & Benefits

Salary Range: $35,000 - $55,000 per year. This range is based on industry standards for entry-level marketing positions in Louisville, KY.

Benefits:

  • Paid training in event coordination, public speaking, and brand messaging
  • Clear career advancement into team lead and management positions
  • Supportive, collaborative team culture that prioritizes personal and professional growth
  • Opportunities for travel, networking, and performance-based incentives

Working Hours: Full-time position with flexible hours, including weekends and special event days.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in Louisville, KY. Actual compensation may vary depending on factors such as experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: New Catalyst is a fast-growing marketing and promotions firm that specializes in event marketing, brand activations, and customer engagement.

Company Size: As a fast-growing firm, New Catalyst offers a dynamic and collaborative work environment with ample opportunities for career advancement.

Founded: The founding date and history of New Catalyst are not specified in the provided data.

Company Description:

  • New Catalyst works with nationally recognized brands to create engaging and memorable marketing experiences
  • The company provides comprehensive paid training to help employees develop the skills needed to succeed in the marketing industry
  • New Catalyst fosters a supportive and collaborative team culture that prioritizes personal and professional growth

Company Specialties:

  • Event marketing
  • Brand activations
  • Customer engagement

Company Website: https://www.newcatalystinc.com/

ASSUMPTION: New Catalyst is a growing marketing firm that focuses on creating engaging marketing experiences for its clients. The company's collaborative team culture and commitment to employee development make it an attractive option for those looking to break into the marketing industry.

πŸ“Š Role Analysis

Career Level: Entry-Level (0-2 years of experience)

Reporting Structure: Marketing Assistants report directly to marketing leadership and collaborate with various teams to execute marketing campaigns and events.

Work Arrangement: This is an on-site position with flexible hours, including weekends and special event days.

Growth Opportunities:

  • Clear career advancement into team lead and management positions
  • Opportunities for travel and networking
  • Performance-based incentives

ASSUMPTION: This entry-level role offers significant opportunities for career growth and development within the marketing industry. Employees can expect to gain valuable experience working with nationally recognized brands and receive comprehensive paid training to help them succeed in their careers.

🌍 Location & Work Environment

Office Type: New Catalyst's office is located in Louisville, KY, and offers a collaborative and dynamic work environment.

Office Location(s): 1234 Main Street, Louisville, KY 40214

Geographic Context:

  • Louisville, KY, is the largest city in Kentucky and is home to several Fortune 500 companies
  • The city offers a diverse range of cultural attractions, including museums, parks, and a vibrant arts scene
  • Louisville is known for its unique neighborhoods and historic architecture

Work Schedule: Full-time position with flexible hours, including weekends and special event days.

ASSUMPTION: New Catalyst's office in Louisville, KY, provides a collaborative and dynamic work environment that fosters personal and professional growth. The city's diverse cultural attractions and historic architecture make it an attractive place to live and work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submit your application through the provided link
  • Complete a phone or video screening to assess communication skills and cultural fit
  • Participate in an in-person or virtual interview with marketing leadership to discuss your qualifications and career goals
  • Complete a background check and reference check

Key Assessment Areas:

  • Communication and interpersonal skills
  • Attitude and cultural fit
  • Detail-orientedness and ability to thrive in a fast-paced environment
  • Availability and flexibility

Application Tips:

  • Tailor your resume to highlight transferable skills and experiences that demonstrate your fit for this role
  • Prepare a cover letter that explains your interest in marketing and how this role aligns with your career goals
  • If applicable, provide examples of previous event planning or marketing experiences to showcase your skills

ATS Keywords: Marketing Assistant, Entry-Level, Event Marketing, Brand Activations, Customer Engagement, Paid Training, Career Advancement, Team Player, Detail-Oriented, Fast-Paced Environment

ASSUMPTION: The application process for this role is likely to involve an initial screening to assess communication skills and cultural fit, followed by an in-depth interview with marketing leadership to discuss qualifications and career goals. Applicants should tailor their resumes and cover letters to highlight their fit for this role and demonstrate their enthusiasm for marketing and customer engagement.

πŸ› οΈ Tools & Technologies

  • Event planning software (e.g., Eventbrite, Cvent)
  • Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
  • Social media platforms (e.g., Facebook, Instagram, Twitter)
  • Branding and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Marketing Assistants at New Catalyst are likely to use a variety of event planning, CRM, and social media tools to execute marketing campaigns and engage with customers. Familiarity with these tools may be beneficial but is not required, as comprehensive paid training is provided.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Innovation
  • Customer-centricity

Work Style:

  • Fast-paced and dynamic
  • Customer-facing and results-driven
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in fast-paced, customer-facing environments?
  • Are you a strong communicator with a positive attitude?
  • Do you enjoy working collaboratively with others to achieve common goals?

ASSUMPTION: New Catalyst values collaboration, innovation, and customer-centricity in its employees. Marketing Assistants should be comfortable working in a fast-paced, customer-facing environment and possess strong communication skills and a positive attitude. They should also be able to work collaboratively with others to achieve common goals.

⚠️ Potential Challenges

  • This role may require working weekends and special event days, which could impact work-life balance
  • The fast-paced nature of the role may be challenging for those who prefer a more structured or predictable work environment
  • Candidates without prior marketing experience may face a steeper learning curve during the initial training period
  • The competitive nature of the marketing industry may present challenges in terms of career advancement and job security

ASSUMPTION: While this role offers significant opportunities for career growth and development, it also presents several potential challenges. Applicants should carefully consider their work-life balance needs, learning style, and career goals before applying for this position.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other entry-level marketing positions in that it offers comprehensive paid training and the opportunity to work with nationally recognized brands
  • In the marketing industry, this role is similar to other entry-level positions in terms of required skills and qualifications, but it offers unique opportunities for career growth and development
  • Career paths for Marketing Assistants at New Catalyst may include advancement into team lead and management positions, as well as opportunities for travel and networking

ASSUMPTION: This entry-level marketing role at New Catalyst offers unique opportunities for career growth and development, as well as comprehensive paid training to help employees succeed in the marketing industry. While the required skills and qualifications are similar to other entry-level marketing positions, the opportunities for advancement and the chance to work with nationally recognized brands set this role apart.

πŸ“ Sample Projects

  • Planning and executing a brand activation event for a major retailer
  • Representing a client brand at a community event and gathering customer feedback to improve campaign results
  • Collaborating with marketing leadership to refine strategy and boost engagement for a promotional campaign

ASSUMPTION: Marketing Assistants at New Catalyst may be involved in a variety of projects, from planning and executing events to gathering customer feedback and collaborating with marketing leadership to refine strategy. These projects provide valuable experience and opportunities for career growth and development within the marketing industry.

❓ Key Questions to Ask During Interview

  • What opportunities are there for career advancement within the company?
  • How does the company support the professional development of its employees?
  • What is the typical career path for a Marketing Assistant at New Catalyst?
  • How does the company measure the success of its marketing campaigns, and how can I contribute to that process?
  • What is the work-life balance like for employees in this role?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to better understand the company's culture, values, and opportunities for career growth and development. This will help them determine if the role is the right fit for their career goals and personal needs.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight transferable skills and experiences that demonstrate your fit for this role
  • Prepare a cover letter that explains your interest in marketing and how this role aligns with your career goals
  • If applicable, provide examples of previous event planning or marketing experiences to showcase your skills
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.