📌 Core Information
🔹 Job Title: Marketing Assistant - Entry Level
🔹 Company: New Catalyst Inc.
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Entry-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing campaigns to increase brand awareness and customer engagement
- Managing social media and creating content
- Staying updated on marketing trends
- Assisting with marketing events and promotional materials
- Organizing files and keeping projects on track
ASSUMPTION: This role is ideal for recent graduates or career changers looking to gain hands-on experience in marketing.
📋 Key Responsibilities
✅ Assist in developing and executing marketing campaigns to increase brand awareness and customer engagement
✅ Help manage social media platforms and create engaging content
✅ Stay updated on marketing trends and help implement new strategies
✅ Assist with planning and executing marketing events and preparing promotional materials
✅ Organize files, schedule meetings, and help keep marketing projects on track
ASSUMPTION: The role may involve some administrative tasks, but the focus is on learning and contributing to marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Previous marketing internship or coursework is helpful but not required
Required Skills:
- Excellent written and verbal communication skills
- A creative mindset with a passion for marketing, branding, and storytelling
- Strong organizational skills and keen attention to detail
- Eagerness to learn and grow within a collaborative environment
Preferred Skills:
- Familiarity with social media management tools
- Basic knowledge of graphic design software (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: While previous marketing experience is not required, a strong foundation in marketing principles and a willingness to learn are essential.
💰 Compensation & Benefits
Salary Range: $40,000 - $50,000 per year (based on industry standards for entry-level marketing roles in Louisville, KY)
Benefits:
- Real-World Experience: Gain hands-on training in digital marketing, content creation, and brand promotion
- Growth Opportunities: Opportunities for professional development and internal promotions
- Competitive Compensation: Earn a competitive salary with opportunities for bonuses based on performance
- Supportive Team Culture: Be part of a fun, creative, and driven marketing team
- Ongoing Training: Access workshops, mentorship, and tools to help you grow your marketing skills
Working Hours: Full-time (40 hours per week), with some flexibility for event coverage
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: Small to Medium (10-50 employees)
Founded: 2015
Company Description:
- New Catalyst Inc. is a fast-growing marketing agency specializing in digital marketing, branding, and content creation
- The company values creativity, collaboration, and continuous learning
- New Catalyst Inc. works with a diverse range of clients, providing opportunities to gain experience in various industries
Company Specialties:
- Digital Marketing
- Branding and Identity
- Content Creation and Strategy
- Social Media Management
- Event Planning and Management
Company Website: https://www.newcatalystinc.com/
ASSUMPTION: New Catalyst Inc. is a growing agency that offers opportunities for professional development and career growth.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager
Work Arrangement: On-site, with some flexibility for remote work during events or campaigns
Growth Opportunities:
- This role offers opportunities to learn and gain experience in various aspects of marketing
- With strong performance, there may be opportunities for internal promotions or taking on more responsibilities
- The company encourages professional development and offers training opportunities
ASSUMPTION: The Marketing Assistant role is designed to provide a well-rounded introduction to marketing, with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Creative and collaborative open-plan office
Office Location(s): Louisville, KY
Geographic Context:
- Louisville is the largest city in Kentucky, with a population of over 600,000
- The city is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby
- Louisville offers a lower cost of living compared to other major cities in the United States
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with some flexibility for event coverage)
ASSUMPTION: The office environment is designed to foster creativity and collaboration, with a focus on open communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume review
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager and a team member
- Final interview with the CEO or a senior team member
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and problem-solving abilities
- Organizational skills and attention to detail
- Understanding of marketing principles and trends
- Alignment with company values and culture
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare examples of your creative work, such as social media posts, blog articles, or marketing campaigns
- Show enthusiasm for marketing and a willingness to learn in your cover letter
- Research the company and be prepared to discuss how your skills and experiences align with their values and mission
ATS Keywords: Marketing Assistant, Entry-Level, Marketing Campaigns, Social Media, Content Creation, Brand Promotion, Marketing Events, Organizational Skills, Attention to Detail, Creative Mindset, Marketing Trends
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's current hiring needs.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design software (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's skills and experiences.
👔 Cultural Fit Considerations
Company Values:
- Creativity and Innovation
- Collaboration and Teamwork
- Continuous Learning and Growth
- Customer Focus
- Integrity and Accountability
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Detail-oriented and organized
Self-Assessment Questions:
- How do you approach learning new marketing trends and strategies?
- Can you provide an example of a creative marketing campaign you've worked on or would like to create?
- How do you stay organized and manage multiple projects or tasks simultaneously?
ASSUMPTION: New Catalyst Inc. values candidates who are creative, collaborative, and eager to learn, with a strong work ethic and a customer-focused mindset.
⚠️ Potential Challenges
- As an entry-level role, there may be a learning curve and some initial uncertainty about specific responsibilities
- The role may involve some administrative tasks, which could be seen as less glamorous than creative marketing work
- The work schedule may require some flexibility for event coverage or campaign deadlines
- The company is growing, which may result in changes or adjustments to the role as the company evolves
ASSUMPTION: These challenges can be overcome with a positive attitude, a willingness to learn, and a strong commitment to the company's mission and values.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a well-rounded introduction to various aspects of marketing, rather than focusing on a single specialty
- In the marketing industry, this role is typical for entry-level candidates looking to gain experience and grow their careers
- Career paths from this role may include specializing in a specific marketing discipline, moving into management, or pursuing other opportunities within the company or the industry
ASSUMPTION: The specific career path will depend on the candidate's skills, experiences, and interests, as well as the company's growth and hiring needs.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Creating content for a blog or newsletter to educate customers about the company's services
- Assisting with the planning and execution of a marketing event, such as a conference or tradeshow
- Researching and analyzing marketing trends to identify opportunities for the company
ASSUMPTION: These sample projects are designed to provide a well-rounded introduction to marketing, with opportunities to gain experience in various aspects of the field.
❓ Key Questions to Ask During Interview
- What are the most important qualities you're looking for in a Marketing Assistant?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to provide insight into the company's culture, values, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences for this role
- Prepare examples of your creative work, such as social media posts, blog articles, or marketing campaigns
- Show enthusiasm for marketing and a willingness to learn in your cover letter
- Research the company and be prepared to discuss how your skills and experiences align with their values and mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
