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Marketing Assistant - Entry Level

New Catalyst Inc.
Full-time
On-site
Louisville, Kentucky, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Assistant - Entry Level

πŸ”Ή Company: New Catalyst Inc.

πŸ”Ή Location: Louisville, Kentucky

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 9, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting marketing strategies for various events
  • Collaborating with the marketing team to develop creative promotional materials
  • Assisting in event planning and logistics
  • Conducting market research and analyzing campaign performance
  • Providing on-site event support and issue resolution

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in event marketing and build a career in the industry.

πŸ“‹ Key Responsibilities

βœ… Marketing Strategy Support: Assist in the coordination and execution of marketing strategies for various events, ensuring all efforts align with client goals.

βœ… Creative Collaboration: Work closely with the marketing team to develop creative promotional materials and marketing campaigns that effectively communicate the event's message.

βœ… Event Planning Assistance: Contribute to the planning and logistics of events, ensuring every detail is meticulously organized and seamlessly executed.

βœ… Brand Messaging: Provide input on enhancing the visual elements and messaging components of marketing materials to drive engagement.

βœ… Market Research: Conduct research to gather valuable insights on industry trends and competitor activities, contributing to the development of effective campaigns.

βœ… On-Site Event Support: Provide hands-on support during events to ensure a smooth experience for both clients and attendees.

βœ… Issue Resolution: Address any issues or challenges that arise during events to ensure their success and smooth execution.

βœ… Performance Analysis: Assist in analyzing campaign performance and contribute insights for post-event reports to assess the effectiveness of marketing efforts.

βœ… Collaboration: Work with the marketing team to identify opportunities for improvement and implement enhancements in future campaigns.

ASSUMPTION: This role requires strong organizational skills, multitasking abilities, and the capacity to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Prior experience or internships in marketing or event planning is a plus but not required.

Required Skills:

  • Excellent organizational and multitasking skills
  • Excellent verbal and written communication skills
  • Passion for marketing and a proactive attitude toward learning
  • Ability to work collaboratively within a team

Preferred Skills:

  • Experience with marketing software or tools
  • Fluency in a second language

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software are likely to be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $40,000 - $50,000 per year

Benefits:

  • Competitive salary
  • Benefits package
  • Opportunities for career growth and professional development

Working Hours: Full-time position, typically 40 hours per week. May require occasional overtime or weekend work for events.

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing positions in Louisville, Kentucky.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: New Catalyst Inc. is a leading event marketing firm dedicated to creating impactful experiences for its clients.

Company Size: As a growing team, New Catalyst Inc. offers a collaborative work environment where your ideas and contributions are valued.

Founded: The company's founding date is not explicitly stated, but it is described as a leading firm in its industry, suggesting some level of established experience.

Company Description:

  • Dedicated to delivering exceptional results and transforming ideas into unforgettable events
  • Passionate about creating impactful experiences for clients
  • Committed to professional development and advancement within the company

Company Specialties:

  • Event marketing
  • Creative promotional materials
  • Marketing campaign development
  • Event planning and logistics

Company Website: https://www.newcatalystinc.com/

ASSUMPTION: New Catalyst Inc. is likely to be a mid-sized company, given its description as a growing team and its status as a leading event marketing firm.

πŸ“Š Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: This role reports directly to the marketing team and may work closely with other departments, such as sales and event planning.

Work Arrangement: On-site, with occasional overtime or weekend work for events.

Growth Opportunities:

  • Career advancement within the company
  • Expanding skills and knowledge in event marketing
  • Gaining experience in various aspects of marketing and event planning

ASSUMPTION: As an entry-level position, this role offers opportunities for growth and development within the company and the event marketing industry.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative work environment

Office Location(s): Louisville, Kentucky

Geographic Context:

  • Louisville is the largest city in Kentucky and is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby
  • The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than the national average
  • Louisville has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, with occasional overtime or weekend work for events

ASSUMPTION: The work environment at New Catalyst Inc. is likely to be dynamic, fast-paced, and collaborative, given the company's focus on creating impactful events and its commitment to professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening to assess communication skills and cultural fit
  • In-person or virtual interview with the marketing team to discuss the role and company culture in more detail
  • Background check and reference checks for final candidates

Key Assessment Areas:

  • Communication skills, both verbal and written
  • Organizational skills and multitasking abilities
  • Passion for marketing and event planning
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume to highlight relevant skills and experiences, such as event planning, marketing, or customer service
  • In your cover letter, explain why you are interested in this role and how your skills and experiences make you a strong fit
  • Prepare examples of your work, such as marketing campaigns or event planning projects, to showcase during the interview

ATS Keywords: Marketing Assistant, Event Planning, Marketing Campaigns, Creative Collaboration, Brand Messaging, Market Research, On-Site Event Support, Issue Resolution, Performance Analysis, Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, given the company's status as a leading event marketing firm and the entry-level nature of the position.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing software or tools (specific tools not mentioned)

ASSUMPTION: Familiarity with Microsoft Office Suite and marketing software is likely to be beneficial for this role, although specific tools are not mentioned in the job description.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for creating impactful experiences
  • Commitment to professional development and advancement
  • Collaboration and teamwork

Work Style:

  • Dynamic and fast-paced
  • Focused on delivering exceptional results
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you have a genuine passion for marketing and event planning?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have strong organizational skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: New Catalyst Inc. values candidates who are passionate about marketing, committed to professional development, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

  • Occasional overtime or weekend work for events
  • Managing multiple projects and deadlines simultaneously
  • Adapting to a fast-paced, dynamic work environment
  • Gaining experience in a new industry or role

ASSUMPTION: While this role offers opportunities for growth and development, it also presents challenges related to workload, work-life balance, and adapting to a new environment.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator - Responsible for coordinating marketing campaigns and events, with a focus on execution and logistics
  • Event Planner - Specializes in planning and coordinating events, with a focus on logistics and vendor management
  • Marketing Specialist - Focuses on developing and implementing marketing strategies, with a broader scope than a coordinator or assistant role

ASSUMPTION: This role is distinct from other marketing and event planning positions in its focus on supporting marketing strategies, collaborating with the marketing team, and providing on-site event support.

πŸ“ Sample Projects

  • Developing a marketing campaign for an upcoming event, including promotional materials and social media content
  • Conducting market research to identify trends and opportunities in the event marketing industry
  • Assisting in the planning and logistics of an event, including vendor management and on-site support

ASSUMPTION: These sample projects are intended to provide examples of the types of tasks and responsibilities associated with this role, rather than a comprehensive list of all possible projects.

❓ Key Questions to Ask During Interview

  • What are the most important qualities and skills for success in this role?
  • How does this role contribute to the overall success of the marketing team and the company?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant skills and experiences, such as event planning, marketing, or customer service
  • In your cover letter, explain why you are interested in this role and how your skills and experiences make you a strong fit
  • Prepare examples of your work, such as marketing campaigns or event planning projects, to showcase during the interview
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.