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Marketing Assistant

Key Point TX
Full-time
On-site
Pharr, Texas, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Assistant

πŸ”Ή Company: Key Point TX

πŸ”Ή Location: Pharr, Texas

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing Services

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting marketing and sales efforts by executing campaigns and managing projects
  • Building relationships with clients and assisting in planning and tracking marketing campaigns
  • Mastering fundamentals through comprehensive training across key departments
  • Cultivating connections and being the face of strategy for client brands
  • Conducting market research and developing impactful marketing plans

ASSUMPTION: This role requires a balance of creativity, organization, and customer service skills. It offers opportunities for growth and development in a dynamic work environment.

πŸ“‹ Key Responsibilities

βœ… Master the Fundamentals: Participate in comprehensive training to build expertise across key departments

βœ… Be the Face of Strategy: Execute dynamic face-to-face sales and marketing strategies that deliver results and elevate client brands

βœ… Cultivate Connections: Build and maintain strong relationships with customers, clients, and team members, fostering trust, collaboration, and brand loyalty

βœ… Campaign Support: Assist in the planning, implementation, and tracking of marketing campaigns across various channels

βœ… Market Research: Research market trends, competitor activity, and customer insights to inform marketing strategies and campaigns

βœ… Strategize for Success: Assist in developing and implementing impactful marketing plans to boost brand recognition and drive measurable sales growth

ASSUMPTION: This role involves a mix of independent work and collaboration with the marketing and sales team. Attention to detail and adaptability are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-1 year of experience in customer service, hospitality, event marketing, or a related field (training provided for motivated candidates)

Required Skills:

  • Creativity
  • Organization
  • Customer Service
  • Marketing
  • Sales
  • Project Management
  • Market Research
  • Communication
  • Teamwork
  • Adaptability
  • Detail-Oriented
  • Self-Starter
  • Collaboration
  • Initiative
  • Brand Strategy
  • Relationship Building

Preferred Skills:

  • Previous experience in marketing or sales
  • Fluency in Spanish

ASSUMPTION: While a degree in a related field is preferred, Key Point TX is willing to train motivated candidates with the right skills and attitude.

πŸ’° Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (based on industry standards for entry-level marketing positions in the McAllen, TX area)

Benefits:

  • Dynamic work environment with supportive staff and structured management
  • Personalized mentorship with tailored one-on-one guidance
  • Leadership access, shadowing upper management and the CEO

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the McAllen, TX area. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing Services. Key Point TX specializes in enhancing customer acquisition strategies for well-established brands across various industries.

Company Size: Small (11-50 employees). This size allows for a more personal and collaborative work environment, with opportunities for growth and development.

Founded: Key Point TX was founded with a commitment to catalyzing careers and partnering with established brands to enhance their customer acquisition strategies.

Company Description:

  • Key Point TX partners with well-established brands to enhance their customer acquisition strategies
  • The company offers customized plans that align with clients' distinct objectives
  • Key Point TX is committed to its employees' professional growth and success

Company Specialties:

  • Customer acquisition strategies
  • Customized marketing plans
  • Brand enhancement

Company Website: https://www.keypointsolutionsinc.com

ASSUMPTION: Key Point TX is a small, growing company with a focus on employee development and client success.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level. This role offers opportunities for growth and development within the marketing and sales departments.

Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and work closely with the sales team.

Work Arrangement: On-site, full-time. This role requires a presence in the office to collaborate with the team and meet with clients.

Growth Opportunities:

  • Advancement within the marketing department, such as a promotion to Marketing Coordinator or Marketing Manager
  • Transition to the sales department, focusing on business development and account management
  • Expansion into other areas of the business, such as customer service or operations

ASSUMPTION: Key Point TX values internal promotions and offers opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and supportive team.

Office Location(s): 4600 W Military Hwy, Suite 1000, McAllen, Texas 78503

Geographic Context:

  • McAllen, Texas, is located in the southern tip of Texas, near the Mexican border
  • The city offers a low cost of living, with affordable housing and no state income tax
  • McAllen has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. Occasional evening or weekend work may be required for events or client meetings.

ASSUMPTION: The work environment at Key Point TX is dynamic and collaborative, with a focus on employee growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Marketing Manager
  • Final interview with the CEO or a member of the executive team
  • Background check and reference check (if applicable)

Key Assessment Areas:

  • Problem-solving skills and adaptability
  • Communication and interpersonal skills
  • Customer service and relationship-building abilities
  • Marketing and sales knowledge and enthusiasm
  • Attention to detail and organizational skills

Application Tips:

  • Tailor your resume to highlight relevant skills and experiences for this role
  • Prepare a cover letter that demonstrates your enthusiasm for marketing and sales, as well as your alignment with Key Point TX's values and mission
  • Be prepared to discuss your understanding of the marketing and sales industries, as well as your familiarity with the company and its clients
  • Practice common interview questions and prepare thoughtful responses that showcase your skills and experiences

ATS Keywords: Marketing Assistant, Customer Service, Sales, Marketing, Brand Strategy, Relationship Building, Project Management, Market Research, Communication, Teamwork, Adaptability, Detail-Oriented, Self-Starter, Collaboration, Initiative

ASSUMPTION: Key Point TX uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity: Upholding ethical standards and acting with honesty and transparency
  • Humility: Recognizing the value of teamwork and collaboration, and being open to learning and growth
  • Positivity: Maintaining a positive attitude and fostering a supportive work environment
  • Ambition: Pursuing personal and professional growth and development

Work Style:

  • Collaborative: Working closely with team members to achieve common goals
  • Adaptable: Adjusting to changing priorities and handling multiple tasks simultaneously
  • Self-starting: Taking initiative and working independently when necessary

Self-Assessment Questions:

  • Do you embody the company values of integrity, humility, positivity, and ambition?
  • Are you comfortable working in a collaborative and dynamic office environment?
  • Do you possess the adaptability and self-starting attitude necessary to succeed in this role?

ASSUMPTION: Key Point TX values employees who align with their company values and work style, as well as those who are adaptable and self-starting.

⚠️ Potential Challenges

  • Managing multiple projects and tasks simultaneously, requiring strong organizational skills and time management
  • Adapting to changing priorities and deadlines, necessitating flexibility and adaptability
  • Working with diverse clients and team members, demanding strong communication and interpersonal skills
  • Occasional evening or weekend work for events or client meetings, which may impact work-life balance

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: This role is similar to the Marketing Assistant but may involve more strategic planning and less day-to-day execution
  • Sales Development Representative: This role focuses on lead generation and qualification, rather than campaign execution and market research
  • Customer Service Representative: This role is focused on customer support and problem-solving, rather than marketing and sales

ASSUMPTION: These roles share some similarities with the Marketing Assistant position but have distinct focuses and responsibilities.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to increase brand awareness for a client
  • Conducting market research to identify trends and opportunities for a client's product line
  • Assisting in the planning and execution of a client event, such as a product launch or trade show

ASSUMPTION: These projects are examples of the types of tasks and initiatives the Marketing Assistant may be involved in, depending on the client and the company's needs.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing and sales strategy for the company?
  • What opportunities are there for growth and development within the company?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions can help you better understand the role, the company, and its culture, as well as the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant skills and experiences for this role
  • Prepare a cover letter that demonstrates your enthusiasm for marketing and sales, as well as your alignment with Key Point TX's values and mission
  • Practice common interview questions and prepare thoughtful responses that showcase your skills and experiences
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.