📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Key Point TX
🔹 Location: Pharr, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing and sales efforts by executing campaigns and managing projects
- Building relationships with clients and assisting in planning and tracking marketing campaigns
- Mastering fundamentals through comprehensive training across key departments
- Cultivating connections and being the face of strategy for client brands
- Conducting market research and developing impactful marketing plans
ASSUMPTION: This role requires a balance of creativity, organization, and customer service skills. It offers opportunities for growth and development in a dynamic work environment.
📋 Key Responsibilities
✅ Master the Fundamentals: Participate in comprehensive training to build expertise across key departments
✅ Be the Face of Strategy: Execute dynamic face-to-face sales and marketing strategies that deliver results and elevate client brands
✅ Cultivate Connections: Build and maintain strong relationships with customers, clients, and team members, fostering trust, collaboration, and brand loyalty
✅ Campaign Support: Assist in the planning, implementation, and tracking of marketing campaigns across various channels
✅ Market Research: Research market trends, competitor activity, and customer insights to inform marketing strategies and campaigns
✅ Strategize for Success: Assist in developing and implementing impactful marketing plans to boost brand recognition and drive measurable sales growth
ASSUMPTION: This role involves a mix of independent work and collaboration with the marketing and sales team. Attention to detail and adaptability are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-1 year of experience in customer service, hospitality, event marketing, or a related field (training provided for motivated candidates)
Required Skills:
- Creativity
- Organization
- Customer Service
- Marketing
- Sales
- Project Management
- Market Research
- Communication
- Teamwork
- Adaptability
- Detail-Oriented
- Self-Starter
- Collaboration
- Initiative
- Brand Strategy
- Relationship Building
Preferred Skills:
- Previous experience in marketing or sales
- Fluency in Spanish
ASSUMPTION: While a degree in a related field is preferred, Key Point TX is willing to train motivated candidates with the right skills and attitude.
💰 Compensation & Benefits
Salary Range: $30,000 - $40,000 per year (based on industry standards for entry-level marketing positions in the McAllen, TX area)
Benefits:
- Dynamic work environment with supportive staff and structured management
- Personalized mentorship with tailored one-on-one guidance
- Leadership access, shadowing upper management and the CEO
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the McAllen, TX area. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services. Key Point TX specializes in enhancing customer acquisition strategies for well-established brands across various industries.
Company Size: Small (11-50 employees). This size allows for a more personal and collaborative work environment, with opportunities for growth and development.
Founded: Key Point TX was founded with a commitment to catalyzing careers and partnering with established brands to enhance their customer acquisition strategies.
Company Description:
- Key Point TX partners with well-established brands to enhance their customer acquisition strategies
- The company offers customized plans that align with clients' distinct objectives
- Key Point TX is committed to its employees' professional growth and success
Company Specialties:
- Customer acquisition strategies
- Customized marketing plans
- Brand enhancement
Company Website: https://www.keypointsolutionsinc.com
ASSUMPTION: Key Point TX is a small, growing company with a focus on employee development and client success.
📊 Role Analysis
Career Level: Entry-level to mid-level. This role offers opportunities for growth and development within the marketing and sales departments.
Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and work closely with the sales team.
Work Arrangement: On-site, full-time. This role requires a presence in the office to collaborate with the team and meet with clients.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Coordinator or Marketing Manager
- Transition to the sales department, focusing on business development and account management
- Expansion into other areas of the business, such as customer service or operations
ASSUMPTION: Key Point TX values internal promotions and offers opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and supportive team.
Office Location(s): 4600 W Military Hwy, Suite 1000, McAllen, Texas 78503
Geographic Context:
- McAllen, Texas, is located in the southern tip of Texas, near the Mexican border
- The city offers a low cost of living, with affordable housing and no state income tax
- McAllen has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. Occasional evening or weekend work may be required for events or client meetings.
ASSUMPTION: The work environment at Key Point TX is dynamic and collaborative, with a focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or a member of the executive team
- Background check and reference check (if applicable)
Key Assessment Areas:
- Problem-solving skills and adaptability
- Communication and interpersonal skills
- Customer service and relationship-building abilities
- Marketing and sales knowledge and enthusiasm
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your enthusiasm for marketing and sales, as well as your alignment with Key Point TX's values and mission
- Be prepared to discuss your understanding of the marketing and sales industries, as well as your familiarity with the company and its clients
- Practice common interview questions and prepare thoughtful responses that showcase your skills and experiences
ATS Keywords: Marketing Assistant, Customer Service, Sales, Marketing, Brand Strategy, Relationship Building, Project Management, Market Research, Communication, Teamwork, Adaptability, Detail-Oriented, Self-Starter, Collaboration, Initiative
ASSUMPTION: Key Point TX uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Humility: Recognizing the value of teamwork and collaboration, and being open to learning and growth
- Positivity: Maintaining a positive attitude and fostering a supportive work environment
- Ambition: Pursuing personal and professional growth and development
Work Style:
- Collaborative: Working closely with team members to achieve common goals
- Adaptable: Adjusting to changing priorities and handling multiple tasks simultaneously
- Self-starting: Taking initiative and working independently when necessary
Self-Assessment Questions:
- Do you embody the company values of integrity, humility, positivity, and ambition?
- Are you comfortable working in a collaborative and dynamic office environment?
- Do you possess the adaptability and self-starting attitude necessary to succeed in this role?
ASSUMPTION: Key Point TX values employees who align with their company values and work style, as well as those who are adaptable and self-starting.
⚠️ Potential Challenges
- Managing multiple projects and tasks simultaneously, requiring strong organizational skills and time management
- Adapting to changing priorities and deadlines, necessitating flexibility and adaptability
- Working with diverse clients and team members, demanding strong communication and interpersonal skills
- Occasional evening or weekend work for events or client meetings, which may impact work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Marketing Coordinator: This role is similar to the Marketing Assistant but may involve more strategic planning and less day-to-day execution
- Sales Development Representative: This role focuses on lead generation and qualification, rather than campaign execution and market research
- Customer Service Representative: This role is focused on customer support and problem-solving, rather than marketing and sales
ASSUMPTION: These roles share some similarities with the Marketing Assistant position but have distinct focuses and responsibilities.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness for a client
- Conducting market research to identify trends and opportunities for a client's product line
- Assisting in the planning and execution of a client event, such as a product launch or trade show
ASSUMPTION: These projects are examples of the types of tasks and initiatives the Marketing Assistant may be involved in, depending on the client and the company's needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and sales strategy for the company?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions can help you better understand the role, the company, and its culture, as well as the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your enthusiasm for marketing and sales, as well as your alignment with Key Point TX's values and mission
- Practice common interview questions and prepare thoughtful responses that showcase your skills and experiences
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
