📌 Core Information
🔹 Job Title: Marketing Assistant (Maternity Leave Cover)
🔹 Company: Bolton Kia
🔹 Location: Bolton, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing and Communications Manager in planning, delivering, and monitoring marketing activities.
- Managing website content and creating engaging social media posts.
- Monitoring campaign performance and providing insights.
- Liaising with external agencies and suppliers.
- Coordinating in-showroom events and off-site product placements.
ASSUMPTION: This role requires a proactive individual with strong organizational skills and a keen eye for detail. Familiarity with digital marketing and social media platforms is essential.
📋 Key Responsibilities
✅ Supporting the Marketing and Communications Manager in day-to-day activities.
✅ Using Adobe Experience Manager to add and manage content for the dealership website.
✅ Creating and adding content to Bolton Kia's social media channels.
✅ Creating timely and engaging email campaigns using in-house tools.
✅ Personalising shelled press releases and creating in-depth advertorials.
✅ Maintaining and updating the showroom CRM system (Claro and UCS).
✅ Monitoring campaign performance and reporting progress.
✅ Liaising with external agencies and suppliers.
✅ Coordinating in-showroom events and off-site product placements.
✅ Organising and reporting of customer renewal activity.
✅ Providing cover managing and qualifying inbound enquiries for the Sales Lead Co-ordinator.
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong communication skills and attention to detail.
🎯 Required Qualifications
Education: No formal education requirements specified.
Experience: 0-2 years of relevant experience preferred.
Required Skills:
- Excellent written and verbal communication skills.
- Highly organised with the ability to manage multiple projects.
- Data-driven with a keen eye for detail.
- Proficient in MS Office – Word and Excel formatting.
- Social Media knowledge – Facebook and Instagram particularly.
- Team player with strong interpersonal skills.
- Full UK Driving Licence.
Preferred Skills:
- Experience with Adobe Experience Manager.
- Knowledge of CRM systems (Claro and UCS).
ASSUMPTION: While not explicitly stated, a degree in Marketing, Communications, or a related field may be beneficial but is not strictly required.
💰 Compensation & Benefits
Salary Range: £18,000 - £22,000 per annum (Estimated based on industry standards for entry-level marketing roles in the UK)
Benefits:
- Employee Car Scheme (car lease + insurance all included from £85/month)
- Private Medical Care (Vitality)
- Annual Health Checks and free flu jabs offered
- Private Dental Care (Denplan, £0 excess)
- Pension with enhanced employer contribution
- Income Protection & Life Assurance
- Critical Illness Protection
- 25 days Annual Leave + Bank Holidays
- Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, and more
- Financial hub providing free financial guidance and support
- Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)
- Enhanced Paternity Leave
- Birthday Vouchers
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the UK. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Automotive, specifically focused on marketing and sales of Kia vehicles.
Company Size: Small to medium-sized (11-50 employees), which means applicants can expect a close-knit team and the opportunity to make a significant impact.
Founded: 2004, with a history of consistent growth and success in the UK automotive market.
Company Description:
- Bolton Kia is the only dealership wholly owned by Kia Motors UK, offering a wide range of sales, including retail, fleet, and motability.
- The dealership specialises in providing outstanding customer service and offers the industry-leading 7-year Kia warranty on new models.
- Bolton Kia supports various local businesses and charities, demonstrating a commitment to community involvement.
Company Specialties:
- Automotive sales and marketing
- Fleet and motability services
- Vehicle servicing and parts
- Customer-focused sales and after-sales support
Company Website: http://www.kia.co.uk/bolton
ASSUMPTION: Bolton Kia's unique ownership structure and commitment to customer service set it apart from other dealerships, offering applicants a distinctive work environment.
📊 Role Analysis
Career Level: Entry-level to intermediate, with opportunities for growth and development within the marketing department and the wider automotive industry.
Reporting Structure: The Marketing Assistant will report directly to the Marketing and Communications Manager.
Work Arrangement: On-site, with the opportunity to work from home occasionally, depending on the role's evolution and the company's policies.
Growth Opportunities:
- Progression to a permanent position, subject to the successful completion of the 12-month fixed-term contract.
- Advancement to a more senior marketing role within the company or the broader automotive industry.
- Expansion of skills and knowledge through on-the-job training and professional development opportunities.
ASSUMPTION: This role offers a unique opportunity for personal and professional growth within a dynamic and expanding industry.
🌍 Location & Work Environment
Office Type: Modern, well-equipped dealership located on Middlebrook Retail Park, Bolton, with free parking available.
Office Location(s): 79 The Linkway, Middlebrook Retail Park, Horwich, Bolton BL6 6JA, GB and Futura Park, Bolton, England BL6 6PG, GB
Geographic Context:
- Bolton is a large town in Greater Manchester, with a population of approximately 140,000 people.
- The dealership is conveniently located off Junction 6 of the M61, with easy access to major transportation links.
- The area offers a mix of urban and rural environments, with numerous amenities and attractions nearby.
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. Flexible working hours may be available depending on the role's requirements and the company's policies.
ASSUMPTION: The dealership's convenient location and modern facilities provide an enjoyable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the Marketing and Communications Manager.
- On-site interview and tour of the dealership with the Marketing and Communications Manager and other relevant team members.
- Final decision and job offer.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Organizational skills and ability to manage multiple projects.
- Attention to detail and data-driven mindset.
- Familiarity with digital marketing and social media platforms.
- Cultural fit and alignment with Bolton Kia's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Demonstrate your understanding of the automotive industry and Bolton Kia's unique offerings.
- Showcase your creativity and ability to think outside the box when it comes to marketing strategies.
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company.
ATS Keywords: Marketing Assistant, Bolton Kia, Marketing and Communications, Digital Marketing, Social Media, CRM, Adobe Experience Manager, Campaign Monitoring, Event Coordination, Customer Renewal Activity, Inbound Enquiries
ASSUMPTION: Bolton Kia's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the company.
🛠️ Tools & Technologies
- Adobe Experience Manager
- Microsoft Office Suite (Word, Excel)
- Social media platforms (Facebook, Instagram)
- CRM systems (Claro, UCS)
- Email marketing tools (in-house)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused: Bolton Kia prioritises exceptional customer service and strives to exceed customer expectations.
- Innovative: The company embraces new ideas and technologies to stay ahead in the competitive automotive market.
- Collaborative: Bolton Kia fosters a team-oriented work environment, encouraging open communication and cooperation.
Work Style:
- Dynamic: The marketing department operates in a fast-paced and ever-evolving industry, requiring adaptability and resilience.
- Creative: Bolton Kia values innovative and creative marketing strategies to engage customers and drive business growth.
- Data-driven: The company utilises data and analytics to inform marketing decisions and measure campaign performance.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing multiple projects and prioritising tasks effectively?
- Do you have a strong attention to detail and a data-driven mindset?
- Are you a creative thinker with a passion for marketing and customer engagement?
ASSUMPTION: Bolton Kia's unique culture and work style require candidates who are adaptable, creative, and data-driven, with a strong customer focus and a collaborative mindset.
⚠️ Potential Challenges
- The role may require working occasional weekends or evenings to support events and product placements.
- The automotive industry can be competitive and fast-paced, which may present challenges in meeting sales and marketing targets.
- The role involves managing inbound enquiries, which may require handling difficult customer situations and providing exceptional customer service.
- The dealership's location in Bolton may present challenges for candidates who prefer to work in more urban or centralised areas.
ASSUMPTION: While these challenges exist, Bolton Kia offers a supportive work environment and comprehensive benefits package to help employees overcome obstacles and succeed in their roles.
📈 Similar Roles Comparison
- Marketing Assistant roles in other automotive dealerships may offer similar responsibilities but differ in company culture, benefits packages, and career growth opportunities.
- Marketing roles in other industries may have different target audiences, marketing channels, and campaign strategies, requiring unique skills and experiences.
- Career progression in the automotive industry may involve moving into more senior marketing roles, specialising in specific areas such as fleet or digital marketing, or transitioning into other departments such as sales or customer service.
ASSUMPTION: This role offers a unique opportunity to gain experience in the automotive industry and develop a well-rounded marketing skill set, with potential for career growth and progression.
📝 Sample Projects
- Creating and executing a social media campaign to promote a new Kia model launch, including engaging content, targeted advertising, and influencer partnerships.
- Developing and implementing an email marketing strategy to re-engage existing customers and encourage repeat business, utilising customer data and segmentation.
- Coordinating an in-showroom event to showcase Kia's latest electric vehicle models, including organising catering, entertainment, and product demonstrations.
ASSUMPTION: These sample projects demonstrate the diverse range of marketing activities and responsibilities that the Marketing Assistant may be involved in, highlighting the role's dynamic and engaging nature.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Marketing and Communications Manager in the first 30 days of this role?
- How does Bolton Kia support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the automotive industry, and how does Bolton Kia address these challenges?
- How does Bolton Kia measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities exist for collaboration and knowledge-sharing between the marketing department and other departments within the dealership?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
- Prepare for your interview by researching Bolton Kia's unique offerings and the automotive industry as a whole.
- Practice your presentation and communication skills to ensure you can effectively articulate your qualifications and fit for the role.
- Follow up with the hiring manager within 48 hours after your interview to express your appreciation and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
