📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Alphabe Insight Inc
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing campaigns and promotional activities
- Preparing marketing materials and reports
- Conducting market research and gathering customer insights
- Monitoring competitor activity and industry trends
- Organizing and maintaining marketing databases and mailing lists
- Coordinating with vendors, partners, and internal departments
- Assisting with planning and execution of events and trade shows
- Maintaining brand consistency across all communications and platforms
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in a dynamic and forward-thinking organization.
📋 Key Responsibilities
✅ Assist in coordinating marketing campaigns and promotional activities
✅ Support the preparation of marketing materials and reports
✅ Conduct market research and gather customer insights
✅ Monitor competitor activity and industry trends
✅ Organize and maintain marketing databases and mailing lists
✅ Coordinate with vendors, partners, and internal departments
✅ Assist with planning and execution of events and trade shows
✅ Maintain brand consistency across all communications and platforms
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 1+ year of experience in a marketing or administrative support role
Required Skills:
- Strong written and verbal communication skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Strong organizational and time-management abilities
- Ability to manage multiple projects simultaneously and meet deadlines
- Attention to detail and a proactive attitude
Preferred Skills:
- Experience with CRM software
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with CRM software and fluency in a second language could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $62,000 per year
Benefits:
- Opportunities for professional development and career growth
- Supportive and collaborative team environment
- Skill-building through ongoing training and mentorship
- Full-time schedule with consistent working hours
- Office located in the heart of Grand Rapids, MI
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing roles in Grand Rapids, Michigan.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic and forward-thinking organization committed to delivering innovative communication solutions to businesses across various industries.
- Their mission is to empower brands with tailored marketing strategies and exceptional service that drive measurable results.
- Headquartered in Columbus, OH, they pride themselves on a collaborative culture, professional development, and excellence in every project they take on.
Company Specialties:
- Management
- Marketing
- and Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on collaboration, professional development, and excellence creates an environment that values growth and continuous learning.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression into more senior marketing roles
- Opportunities for professional development through training and mentorship
- Exposure to various aspects of marketing, allowing for a well-rounded skillset
ASSUMPTION: Given the company's focus on professional development, there may be opportunities for growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a full-time schedule
Office Location(s): Grand Rapids, MI
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, offering a blend of urban and suburban living.
- The city is known for its vibrant arts scene, craft beer culture, and numerous parks and trails.
- Grand Rapids has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The on-site work arrangement may require some flexibility, as the role involves coordinating with various departments and external partners.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Communication skills, both written and verbal
- Organizational skills and attention to detail
- Problem-solving abilities and initiative
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the company and its mission in your application materials.
- Prepare examples of your market research, customer insights, and event planning skills for the interview.
- Be ready to discuss your long-term career goals and how this role fits into your plans.
ATS Keywords: Marketing Assistant, Marketing Campaigns, Promotional Activities, Marketing Materials, Market Research, Customer Insights, Competitor Analysis, Event Planning, Brand Consistency
ASSUMPTION: The application process may vary, but typically involves several stages of interviews to assess both skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the project at hand.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Strategic Thinking
- Authenticity
- Collaboration
Work Style:
- Dynamic and forward-thinking
- Supportive and collaborative team environment
- Focus on professional development and growth
- Results-driven and innovative approach to marketing
Self-Assessment Questions:
- Do you thrive in a collaborative and creative work environment?
- Are you passionate about marketing and driven to deliver results?
- Do you have strong organizational skills and the ability to manage multiple projects simultaneously?
- Are you comfortable working in a fast-paced and ever-changing industry?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and strategic thinkers, with a strong work ethic and a commitment to professional development.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and ever-changing industry
- Working collaboratively with various departments and external partners
- Maintaining brand consistency across multiple platforms and channels
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive attitude.
📈 Similar Roles Comparison
- Marketing Coordinator: This role may have more focus on day-to-day marketing tasks and less involvement in strategic planning and research.
- Marketing Specialist: This role may require more specialized knowledge in a specific area of marketing, such as social media or content creation.
- Marketing Manager: This role involves more strategic decision-making, team management, and budget allocation.
ASSUMPTION: The Marketing Assistant role is an entry-level position that provides a broad range of marketing experience and the opportunity to grow within the organization.
📝 Sample Projects
- Conducting market research to identify trends and opportunities for a new product launch
- Planning and executing a trade show booth that showcases the company's brand and products
- Developing and implementing a social media campaign to increase brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities that a Marketing Assistant may be involved in.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to maintaining brand consistency across multiple platforms and channels?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your market research, customer insights, and event planning skills for the interview.
- Research the company and its mission to demonstrate your understanding and enthusiasm for the role.
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
