Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: Equity Management

🔹 Location: Warwick, RI

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Direct client communication and interaction
• Leading promotional sales campaigns
• Conducting market and territory research
• Supporting the marketing team in building brand awareness and driving growth

ASSUMPTION: This role is ideal for a motivated individual seeking to start their career in marketing and gain hands-on experience in a fast-paced environment.

📋 Key Responsibilities

✅ Communicate and interact directly with clients and customers

✅ Conceptualize and lead promotional sales campaigns, working closely with the Senior Marketing Manager

✅ Identify specific target markets to help promote clients' products and services

✅ Coordinate and present territory research to the rest of the marketing team

✅ Develop and showcase leadership skills throughout the entry-level role

✅ Build brand awareness and recognition through individualized marketing and sales campaigns

✅ Support every angle of marketing with a customer-first approach to drive growth and brand loyalty

✅ Deliver results to clients daily and meet all objectives and goals

✅ Assist senior-level Marketing Manager with any other designated projects

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various responsibilities and projects.

🎯 Required Qualifications

Education: Associate's degree or 4-year degree preferred

Experience: 1 year of experience in customer service or customer-centric industry is required

Required Skills:

• Excellent communication skills
• Ability to work in a fast-paced environment
• Highly motivated
• Team-oriented mindset
• Versatile and dependable
• Friendly, positive, and upbeat personality

Preferred Skills:

• Previous experience in marketing or sales
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having a basic understanding of marketing principles and tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $46,000 - $56,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee referral bonus program

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the Rhode Island area.

📌 Applicant Insights

🔍 Company Context

Industry: Equity Management specializes in creating and managing corporate trademark licensing programs, enhancing corporate brands, and developing new licensed consumer products.

Company Size: Equity Management is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Equity Management was founded in 1987 and has over 35 years of experience in the industry.

Company Description:

• Equity Management works with Fortune 500 companies to maximize the value of their trademarks
• The company develops new, licensed consumer products that are extensions of clients' core businesses
• Equity Management focuses on building brand awareness and creating new streams of royalty revenue for its clients

Company Specialties:

• Corporate trademark licensing programs
• Brand extension strategy
• Consumer product development

Company Website: https://equitymgmtinc.com/

ASSUMPTION: Equity Management's extensive experience and focus on brand extension make it an attractive employer for marketing professionals seeking to gain experience in a specialized field.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: The Marketing Assistant reports directly to the Senior Marketing Manager

Work Arrangement: This is an on-site, full-time position with standard business hours

Growth Opportunities:

• Learning and developing marketing skills through hands-on experience
• Potential career progression to senior-level marketing roles
• Opportunities to work with a diverse range of clients and industries

ASSUMPTION: This entry-level role offers a strong foundation for a career in marketing, with opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: Professional office environment

Office Location(s): Warwick, RI

Geographic Context:

• Warwick is located in the Providence metropolitan area
• The city offers a mix of urban and suburban living options
• Warwick is home to numerous parks, museums, and cultural attractions

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: Warwick provides a convenient and enjoyable work environment for employees, with easy access to amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Senior Marketing Manager
• Final interview with the Marketing Director
• Background check and reference verification

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Adaptability and multitasking
• Customer service experience
• Cultural fit with the company and team

Application Tips:

• Highlight relevant customer service and communication skills in your resume
• Tailor your cover letter to demonstrate your enthusiasm for marketing and brand extension
• Prepare examples of successful customer interactions or projects that showcase your skills

ATS Keywords: Marketing Assistant, Entry-Level, Customer Service, Sales Tactics, Market Research, Brand Awareness, Customer-Centric, Promotional Campaigns, Growth Mindset

ASSUMPTION: Applicants should focus on demonstrating their customer service experience, communication skills, and enthusiasm for marketing in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Project management tools (Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for applicants.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Accountability

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and focused on client success

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about building and maintaining strong client relationships?
• Do you have a growth mindset and a willingness to learn and adapt?

ASSUMPTION: Applicants should assess their fit with Equity Management's company values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced work environment
• Developing a strong understanding of clients' products and services
• Building and maintaining effective communication with clients and team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on administrative tasks and less on client interaction
• Brand Manager: Requires more strategic thinking and less hands-on execution
• Sales Representative: Focuses more on selling products or services rather than marketing them

ASSUMPTION: The Marketing Assistant role offers a unique blend of customer service, marketing, and sales responsibilities, making it an attractive entry point for individuals interested in a career in marketing.

📝 Sample Projects

• Developing and executing a promotional campaign for a new product launch
• Conducting market research to identify target audiences and trends
• Creating and presenting territory research reports to the marketing team
• Assisting in the planning and execution of client events or trade shows

ASSUMPTION: These sample projects provide a glimpse into the diverse range of responsibilities and tasks that a Marketing Assistant may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a Marketing Assistant?
• How does this role support the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the marketing department?
• How does Equity Management support its clients in maximizing the value of their trademarks?
• What is the team structure and dynamic within the marketing department?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your customer service experience and relevant skills
• Write a cover letter expressing your enthusiasm for marketing and brand extension
• Prepare examples of successful customer interactions or projects that showcase your skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.