Marketing Assistant

📌 Core Information

🔹 Job Title: Marketing Assistant

🔹 Company: TYT Fresno

🔹 Location: Visalia, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing and sales efforts by executing campaigns and managing projects
• Collaborating with clients to develop strategies that align with their goals
• Mastering fundamentals through comprehensive training across key departments
• Building and maintaining strong relationships with customers, clients, and team members
• Contributing to a dynamic work environment with a collaborative office and supportive staff

ASSUMPTION: This role requires a balance of creativity, organization, and adaptability to excel in a fast-paced environment.

📋 Key Responsibilities

✅ Execute dynamic face-to-face sales and marketing strategies that deliver results and elevate client brands

✅ Cultivate connections by building and maintaining strong relationships with customers, clients, and team members

✅ Assist in the planning, implementation, and tracking of marketing campaigns across various channels

✅ Research market trends, competitor activity, and customer insights to inform marketing strategies and campaigns

✅ Assist in developing and implementing impactful marketing plans to boost brand recognition and drive measurable sales growth

✅ Participate in comprehensive training designed to build expertise across key departments

ASSUMPTION: This role may require working on multiple projects simultaneously and adjusting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-1 year of experience in customer service, hospitality, event marketing, or a related field (training provided for motivated candidates)

Required Skills:

• Meticulous attention to detail and commitment to accuracy
• Ability to adjust to changing priorities and handle multiple tasks simultaneously
• Collaborative spirit and willingness to contribute to a positive team environment
• Proactive and resourceful, able to take initiative and work independently

Preferred Skills:

• Previous experience in marketing, sales, or a related field
• Fluency in Spanish (for better customer engagement in the local market)

ASSUMPTION: While not explicitly stated, having a valid driver's license and reliable transportation may be required for face-to-face sales and marketing strategies.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in California)

Benefits:

• Dynamic work environment with supportive staff and structured management
• Personalized mentorship with tailored one-on-one guidance for growth
• Leadership access, shadowing upper management and the CEO for insights and inspiration

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate client needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing sector in Fresno, focusing on innovative marketing and sales strategies to boost sales revenue and enhance customer relationships

Company Size: Small to medium-sized (based on the local market and industry presence)

Founded: 2022 (as indicated by the company's LinkedIn profile)

Company Description:

• Leads the Marketing sector in Fresno, innovating marketing and sales strategies
• Boosts sales revenue, enhances customer relationships, and reinforces dedication to helping businesses succeed
• Partners with Frontier, a top telecommunications firm, highlighting commitment to excellence

Company Specialties:

• Marketing and advertising strategies
• Sales strategies
• Customer service and business management

Company Website: https://www.twentytwofresno.com/

ASSUMPTION: As a relatively new company, TYT Fresno may have a more flexible and adaptable work environment compared to larger, more established organizations.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the marketing and sales departments

Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager or Director

Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks

Growth Opportunities:

• Advancement within the marketing department (e.g., Marketing Coordinator, Marketing Manager)
• Transition to other departments, such as sales or customer service, based on demonstrated skills and interests
• Professional development opportunities, such as workshops, seminars, or online courses

ASSUMPTION: As an entry-level position, this role may involve some administrative tasks and support functions, with a focus on learning and skill development.

🌍 Location & Work Environment

Office Type: Collaborative office with supportive staff and structured management

Office Location(s): Visalia, California

Geographic Context:

• Visalia is located in the San Joaquin Valley, approximately 45 miles south of Fresno
• The area is known for its agricultural industry, with a growing population and diverse cultural scene
• Visalia offers a lower cost of living compared to larger California cities, with a mix of urban and rural environments

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate client needs and marketing campaigns

ASSUMPTION: The work environment may involve frequent travel within the local area for face-to-face sales and marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss qualifications, experience, and career goals
• Background check and reference verification (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to build relationships
• Problem-solving and adaptability
• Attention to detail and commitment to accuracy
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Demonstrate your understanding of the company's mission and values in your application materials
• Prepare examples of your marketing and sales experiences, as well as any relevant projects or campaigns you've worked on
• Research the company and industry to show your enthusiasm and commitment to learning

ATS Keywords: Marketing, Sales, Customer Service, Brand Strategy, Campaign Management, Market Research, Relationship Building, Adaptability, Detail Orientation, Initiative, Collaboration

ASSUMPTION: As a small to medium-sized company, the interview process may be more personalized and flexible than larger organizations.

🛠️ Tools & Technologies

• Marketing and sales software (e.g., CRM, marketing automation, project management tools)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Design tools (e.g., Canva, Adobe Creative Suite) for creating marketing materials

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency
• Humility: Recognizing the value of teamwork and collaboration, and being open to learning and growth
• Positivity: Maintaining a positive attitude and fostering a supportive work environment
• Ambition: Pursuing excellence and continuously seeking opportunities for improvement and innovation

Work Style:

• Collaborative: Working closely with team members to achieve common goals
• Adaptable: Adjusting to changing priorities and handling multiple tasks simultaneously
• Proactive: Taking initiative and being resourceful in finding solutions to challenges

Self-Assessment Questions:

• Do you embody the company values of integrity, humility, positivity, and ambition?
• Are you comfortable working in a fast-paced, collaborative environment with changing priorities?
• Do you possess strong communication skills and the ability to build relationships with customers, clients, and team members?

ASSUMPTION: As a small to medium-sized company, cultural fit is crucial for success and may be emphasized throughout the interview process.

⚠️ Potential Challenges

• Managing multiple projects and tasks simultaneously, with changing priorities
• Adapting to a fast-paced work environment with a focus on learning and skill development
• Building and maintaining strong relationships with customers, clients, and team members in a dynamic office setting
• Occasional travel within the local area for face-to-face sales and marketing strategies

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Marketing Coordinator: More experienced role with additional responsibilities in campaign management, vendor coordination, and team leadership
• Sales Representative: Focuses on generating sales and building client relationships, with less emphasis on marketing strategy and campaign execution
• Customer Service Representative: Primarily responsible for handling customer inquiries and resolving issues, with less involvement in marketing and sales strategies

ASSUMPTION: Each role within the marketing, sales, and customer service departments plays a crucial part in the overall success of the company's mission.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Conducting market research to identify trends, competitor activity, and customer insights for a specific client
• Assisting in the planning and execution of a marketing event or trade show, including vendor coordination and on-site support

ASSUMPTION: These sample projects are designed to provide a sense of the responsibilities and tasks associated with the Marketing Assistant role.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a Marketing Assistant?
• How does this role contribute to the overall success of the marketing and sales departments?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the potential next steps after gaining experience as a Marketing Assistant?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare examples of your marketing and sales experiences, as well as any relevant projects or campaigns you've worked on
• Research the company and industry to show your enthusiasm and commitment to learning
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.