I

Marketing Assistant

IIM Group
Full-time
On-site
Centreville, Virginia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Assistant

πŸ”Ή Company: Infinite Icons

πŸ”Ή Location: Centreville, Virginia

πŸ”Ή Job Type: Full-Time, On-Site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-Site

πŸš€ Job Overview

Key aspects of this role include:

  • Direct client communication and interaction
  • Leading promotional sales campaigns
  • Market and territory research
  • Brand awareness and recognition building
  • Supporting marketing efforts with a customer-first approach

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in marketing and sales. It offers a unique opportunity to work directly with clients and contribute to campaigns from the start.

πŸ“‹ Key Responsibilities

βœ… Communicate and interact directly with clients and customers

βœ… Conceptualize and lead promotional sales campaigns, working closely with the Senior Marketing Manager

βœ… Identify specific target markets to help promote clients’ products and services

βœ… Coordinate and present territory research to the rest of the Marketing Team

βœ… Develop and showcase leadership skills throughout the entry-level role

βœ… Build brand awareness and recognition through individualized marketing and sales campaigns

βœ… Support every angle of marketing with a customer-first approach to drive growth and brand loyalty

βœ… Deliver results to clients daily and meet all objectives and goals

βœ… Assist the Senior Marketing Manager with any other designated projects

ASSUMPTION: This role requires strong communication, leadership, and organizational skills. The Marketing Assistant will be expected to manage multiple projects and deadlines while maintaining a customer-centric focus.

🎯 Required Qualifications

Education: Associate’s degree or 4-year degree preferred

Experience: 1 year of experience in customer service or customer-centric industry required

Required Skills:

  • Excellent communication skills
  • Team-oriented mindset
  • Highly motivated
  • Ability to work in a fast-paced environment
  • Versatile and dependable
  • Friendly, positive, and upbeat personality

Preferred Skills:

  • Previous marketing or sales experience
  • Bilingual or multilingual skills

ASSUMPTION: While previous marketing experience is not required, it would be beneficial for candidates to have some familiarity with marketing principles and strategies.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $50,000 per year (Based on industry standards for entry-level marketing roles in the Washington DC area)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee development and training opportunities

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Marketing Services. Infinite Icons specializes in creative marketing and sales tactics to increase brand awareness and long-term customer loyalty for its clients.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members and management.

Founded: The company's founding date is not specified, but it has been operating in the Washington DC area for some time.

Company Description:

  • Infinite Icons prioritizes training and development initiatives to equip team members with the skills and knowledge they need to effectively manage new office locations and support clients' growth initiatives.
  • The company focuses on providing excellent customer service and integrating creative marketing and sales tactics to increase clients' brand awareness and long-term customer loyalty.
  • Infinite Icons has a customer-centric approach, with a goal of increasing profit margins and maintaining a steady sales pipeline through its individualized approach with entry-level Marketing Assistants.

Company Specialties:

  • Marketing strategy and planning
  • Sales promotion and advertising
  • Customer relationship management

Company Website: https://www.infiniteiconsinc.com/

ASSUMPTION: Infinite Icons is a growing marketing services company that values its employees' development and provides opportunities for growth and advancement within the organization.

πŸ“Š Role Analysis

Career Level: Entry-Level. This role is ideal for recent graduates or early-career professionals seeking to gain experience in marketing and sales.

Reporting Structure: The Marketing Assistant will report directly to the Senior Marketing Manager.

Work Arrangement: On-site, full-time position with standard business hours.

Growth Opportunities:

  • As the company grows, there may be opportunities for the Marketing Assistant to take on more responsibilities and advance within the organization.
  • Infinite Icons offers employee development and training opportunities to help team members grow professionally.
  • With experience and proven success, the Marketing Assistant may have the opportunity to lead their own campaigns or manage a team.

ASSUMPTION: This entry-level role offers a unique opportunity for candidates to gain valuable experience in marketing and sales while working directly with clients and contributing to campaigns from the start.

🌍 Location & Work Environment

Office Type: Infinite Icons' office is located in Alexandria, Virginia, with additional office locations in the Washington DC area.

Office Location(s): 8850 Richmond Hwy, Alexandria, Virginia 22309, US

Geographic Context:

  • The Washington DC area offers a diverse and dynamic job market with many opportunities for professional growth and development.
  • The region is home to numerous marketing and advertising agencies, providing ample opportunities for networking and collaboration.
  • The cost of living in the Washington DC area is relatively high compared to other regions in the United States, but the area's strong job market and high salaries help offset this cost.

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The office environment at Infinite Icons is collaborative and supportive, with a focus on employee development and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Senior Marketing Manager
  • Final decision and offer

Key Assessment Areas:

  • Communication skills, both written and verbal
  • Problem-solving and critical thinking abilities
  • Customer service and relationship-building skills
  • Cultural fit and alignment with Infinite Icons' values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Demonstrate your understanding of marketing principles and strategies in your application materials.
  • Prepare examples of your past work that showcase your communication, leadership, and customer service skills.

ATS Keywords: Marketing Assistant, Entry-Level, Customer Service, Communication, Teamwork, Motivation, Leadership, Research, Sales Tactics, Brand Awareness, Client Interaction, Positive Attitude, Dependability, Versatility, Creativity, Growth Mindset, Project Support, Customer-Centric Approach

ASSUMPTION: The interview process at Infinite Icons is designed to assess candidates' skills and cultural fit for the Marketing Assistant role. Successful candidates will demonstrate strong communication, leadership, and customer service skills, as well as a passion for marketing and sales.

πŸ› οΈ Tools & Technologies

  • Customer Relationship Management (CRM) software
  • Marketing automation and analytics tools
  • Project management and collaboration platforms

ASSUMPTION: The specific tools and technologies used by Infinite Icons may vary depending on the client and project requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric approach
  • Collaboration and teamwork
  • Continuous learning and improvement

Work Style:

  • Fast-paced and dynamic work environment
  • Focus on employee development and growth
  • Opportunities for creativity and innovation

Self-Assessment Questions:

  • Do you have strong communication skills and the ability to build and maintain client relationships?
  • Are you highly motivated, team-oriented, and able to work in a fast-paced environment?
  • Do you have a positive, upbeat attitude and a growth mindset?

ASSUMPTION: Infinite Icons values candidates who are passionate about marketing and sales, have strong communication and leadership skills, and are eager to learn and grow within the organization.

⚠️ Potential Challenges

  • The role may require working with difficult or demanding clients, requiring strong communication and conflict resolution skills.
  • The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment.
  • The role may require occasional travel to client locations or industry events.
  • The cost of living in the Washington DC area may be higher than in other regions, which could impact the overall compensation package.

ASSUMPTION: These potential challenges can be mitigated by strong communication, adaptability, and a customer-centric approach.

πŸ“ˆ Similar Roles Comparison

  • Compared to other entry-level marketing roles, this position offers a unique opportunity to work directly with clients and contribute to campaigns from the start.
  • In the marketing services industry, Infinite Icons is known for its customer-centric approach and commitment to employee development and growth.
  • Career paths within the marketing services industry may vary depending on the specific role and company, but many entry-level positions offer opportunities for growth and advancement.

ASSUMPTION: This role is ideal for candidates who are passionate about marketing and sales, have strong communication and leadership skills, and are eager to learn and grow within the organization.

πŸ“ Sample Projects

  • Developing and executing a targeted social media campaign to increase brand awareness for a new product launch
  • Conducting market research and analysis to identify target markets and optimize marketing strategies for a regional expansion
  • Collaborating with the Senior Marketing Manager to create and implement a customer referral program to drive long-term customer loyalty

ASSUMPTION: These sample projects are designed to showcase the Marketing Assistant's skills in market research, campaign development, and customer relationship management.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in the role of Marketing Assistant?
  • How does Infinite Icons support the professional development and growth of its entry-level employees?
  • What are the most important qualities and skills for success in this role, according to the Senior Marketing Manager?
  • How does Infinite Icons measure the success of its marketing campaigns, and how would the Marketing Assistant contribute to these efforts?
  • What opportunities are there for growth and advancement within the organization for a successful Marketing Assistant?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and career growth opportunities for the Marketing Assistant role at Infinite Icons.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your communication, leadership, and customer service skills.
  • Prepare examples of your past work that showcase your marketing, sales, and customer service skills to include in your application materials.
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.