📌 Core Information
🔹 Job Title: Marketing Assistant (Full-Time, Entry-Level)
🔹 Company: New Catalyst
🔹 Location: Louisville, KY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Entry-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on experience in event marketing and brand promotion
- Comprehensive training in marketing, sales, and public speaking
- Collaborative team culture focused on employee growth
- Opportunities for travel and performance-based bonuses
ASSUMPTION: This role is ideal for recent graduates or career changers seeking to break into the marketing field.
📋 Key Responsibilities
✅ Assist with planning and executing live marketing events and brand activations
✅ Represent client brands at community events, trade shows, and retail promotions
✅ Help set up, manage, and break down event displays and materials
✅ Engage with customers to share product information and boost brand awareness
✅ Collect feedback and assist with reporting event performance metrics
✅ Collaborate with marketing team members to refine campaign strategies
ASSUMPTION: This role requires a high level of energy, enthusiasm, and the ability to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: No prior marketing experience required
Required Skills:
- Strong communication and interpersonal skills
- Energetic, enthusiastic, and team-oriented attitude
- Detail-oriented with the ability to multitask
- Flexible availability, including some weekends
Preferred Skills:
- Experience with event planning or promotions
- Bilingual or multilingual skills
ASSUMPTION: While prior marketing experience is not required, candidates with some event planning or promotions experience may have an advantage.
💰 Compensation & Benefits
Salary Range: $35,000 - $55,000 per year
Benefits:
- Paid training in marketing, sales, and public speaking
- Career advancement opportunities
- Performance-based bonuses
- Travel opportunities
Working Hours: Full-time, typically 40 hours per week, with some flexibility for event schedules
ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in Louisville, KY.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Promotions
Company Size: Small to Medium (11-50 employees)
Founded: 2015
Company Description:
- New Catalyst is a fast-growing marketing and promotions company specializing in event marketing, brand promotion, and customer engagement.
- The company works with national brands to create memorable experiences and boost brand awareness.
- New Catalyst is committed to providing comprehensive training and career advancement opportunities for its employees.
Company Specialties:
- Event Marketing
- Brand Promotion
- Customer Engagement
Company Website: newcatalystinc.com
ASSUMPTION: New Catalyst is a growing company with a strong focus on employee development and career advancement.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, with opportunities for travel based on event locations.
Growth Opportunities:
- Paid training in marketing, sales, and public speaking
- Clear pathways for career advancement and leadership roles
- Opportunities for travel and performance-based bonuses
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including both professional development and career advancement.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and supportive team culture
Office Location(s): Louisville, KY
Geographic Context:
- Louisville is the largest city in Kentucky, with a population of over 600,000.
- The city is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby.
- Louisville offers a lower cost of living compared to other major U.S. cities.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for event schedules
ASSUMPTION: The work environment at New Catalyst is fast-paced and dynamic, with a strong focus on team collaboration and employee growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Background check and reference check
Key Assessment Areas:
- Communication and interpersonal skills
- Enthusiasm and energy level
- Ability to multitask and work in a fast-paced environment
- Cultural fit with the New Catalyst team
Application Tips:
- Highlight any relevant experience or skills, even if they are not directly marketing-related.
- Tailor your resume and cover letter to emphasize your enthusiasm, energy, and team-oriented attitude.
- Prepare examples of your ability to multitask and work in a fast-paced environment.
ATS Keywords: Marketing Assistant, Event Marketing, Brand Promotion, Customer Engagement, Teamwork, Multitasking, Detail-Oriented, Communication, Interpersonal Skills
ASSUMPTION: The application process for this role may be competitive, so it's essential to tailor your application materials to highlight your relevant skills and experiences.
🛠️ Tools & Technologies
- Event planning and management software (e.g., Eventbrite, Cvent)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with event planning and management software, social media platforms, and CRM software may be beneficial but is not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Growth
- Innovation
- Customer Focus
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Focused on employee growth and development
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working in a team and collaborating with others?
- Are you eager to learn and grow professionally?
ASSUMPTION: Candidates who are energetic, enthusiastic, and eager to learn will likely be a strong fit for the New Catalyst team.
⚠️ Potential Challenges
- This role may require working some weekends and evenings, depending on event schedules.
- The work environment can be fast-paced and demanding at times.
- Candidates may need to travel for events, which could involve overnight stays.
- The salary range for this entry-level position may not be as high as some other marketing roles in larger organizations.
ASSUMPTION: Candidates should carefully consider their availability and work-life balance needs before applying for this role.
📈 Similar Roles Comparison
- This role is similar to an Event Coordinator or Brand Ambassador position, but with more focus on marketing strategy and campaign development.
- In the marketing and promotions industry, experience and skills are often more valued than formal education.
- Career paths in this field can vary widely, with opportunities for growth in both marketing and management roles.
ASSUMPTION: Candidates should research other marketing and promotions roles to better understand the industry and their career growth potential.
📝 Sample Projects
- Planning and executing a local community event to promote a client's new product launch
- Managing a trade show booth and engaging with attendees to generate leads
- Collaborating with the marketing team to refine a brand activation strategy for a national campaign
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does New Catalyst support the professional growth and development of its employees?
- What are the typical career paths for marketing assistants within the company?
- How does the company measure the success of its marketing campaigns, and how can I contribute to that process?
- What is the company's approach to work-life balance, especially for employees in full-time, on-site roles?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your enthusiasm, energy, and relevant skills
- Prepare examples of your ability to multitask and work in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
