📌 Core Information
🔹 Job Title: Marketing Assistant - Morocco
🔹 Company: Sonae Sierra
🔹 Location: Casablanca, Morocco
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the implementation of marketing plans to enhance GARES image and customer loyalty
- Coordinating events and managing marketing budgets
- Negotiating sponsorship agreements and monitoring campaign progress
- Working in a multicultural environment with a focus on ethical principles and sustainability
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on operational excellence and long-term value creation.
📋 Key Responsibilities
✅ Supporting the implementation of marketing plans to improve GARES image, attractiveness, customer loyalty, and retention
✅ Introducing GARES to institutional entities and communication companies to enter defined communication channels
✅ Coordinating and overseeing events, presenting briefings to suppliers and agencies
✅ Monitoring event and campaign progress, assessing receptivity, operability, media impact, and shopkeeper satisfaction
✅ Managing marketing budgets for common expenses, seeking synergies to lower total marketing costs
✅ Negotiating sponsorship agreements to make marketing strategies more profitable or feasible
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management, with a strong focus on results and impact.
🎯 Required Qualifications
Education: Degree in Marketing or Communication (preferential)
Experience: 2 to 3 years in Marketing, preferably in shopping centers or retail
Required Skills:
- Strong negotiation skills
- Fluency in English
- Proficient in MS Office and Digital Marketing/Social Media Platforms
- Open-minded and creative, with strong communication and presentation skills
Preferred Skills:
- Experience in shopping centers or retail marketing
- Fluency in additional languages (Arabic, French)
ASSUMPTION: While a degree in Marketing or Communication is preferred, relevant experience and strong skills can compensate for a lack of formal education.
💰 Compensation & Benefits
Salary Range: Based on market research and company size, the estimated salary range for this role in Casablanca is between 150,000 and 250,000 MAD per year. This estimate takes into account the required experience level and the competitive benefits package offered by Sonae Sierra.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts at GARES shopping centers
- Training and development opportunities
- Multicultural work environment
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events
ASSUMPTION: The salary range provided is an estimate based on market data and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, with a focus on shopping centers and retail
Company Size: 1,001-5,000 employees, providing a large, diverse work environment with opportunities for growth and learning
Founded: 1989, with over 35 years of experience in real estate development, management, and investment
Company Description:
- Sonae Sierra is a fully integrated real estate company delivering end-to-end solutions across development, management, and investment
- With an international presence in 36 countries, Sonae Sierra manages over €6.8 billion in assets across diverse classes
- The company is committed to ethical principles and sustainability, focusing on long-term value creation and operational excellence
Company Specialties:
- Shopping Centers
- Developer
- Property Manager
- Investor & Asset Manager
Company Website: www.sonaesierra.com
ASSUMPTION: Sonae Sierra's extensive experience and international presence provide a strong foundation for growth and learning opportunities.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Marketing Manager for GARES
Work Arrangement: On-site, with occasional remote work for events and external meetings
Growth Opportunities:
- Advancement within the marketing department or other departments within Sonae Sierra
- International assignments, given the company's global presence
- Training and development opportunities to build skills and advance career
ASSUMPTION: This role offers strong growth potential, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with a multicultural team
Office Location(s): Sonae Sierra's Central Offices in Morocco
Geographic Context:
- Casablanca is Morocco's largest city and economic hub, offering a vibrant cultural scene and ample opportunities for personal and professional growth
- The office is centrally located, with easy access to public transportation and amenities
- The city's diverse population and international influence create a dynamic work environment
Work Schedule: Full-time, Monday to Friday, with occasional weekend work for events
ASSUMPTION: The central location and multicultural environment of the office provide a stimulating and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with the HR department
Key Assessment Areas:
- Marketing and communication skills
- Negotiation and presentation skills
- Cultural fit and adaptability
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you've coordinated
- Demonstrate your understanding of Sonae Sierra's business and marketing strategies
ATS Keywords: Marketing, Communication, Negotiation, Digital Marketing, Social Media, Event Coordination, Budget Management, Customer Loyalty, Creativity, Presentation Skills, External Provider Management, Campaign Monitoring, Sponsorship Negotiation, Operational Excellence, Ethical Principles, Sustainability
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, cultural fit, and problem-solving abilities.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Digital Marketing and Social Media Platforms (e.g., Hootsuite, Google Analytics)
- Project Management Tools (e.g., Asana, Trello)
- Event Management Software (e.g., Eventbrite, Cvent)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their familiarity with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Excellence
- Innovation
- Collaboration
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Creative
- Analytical
Self-Assessment Questions:
- How do you align with Sonae Sierra's company values, particularly in the context of this role?
- How comfortable are you working in a multicultural environment, and how do you adapt to different cultural norms and work styles?
- How do your personal work style and preferences fit with the requirements of this role?
ASSUMPTION: Candidates should demonstrate a strong cultural fit with Sonae Sierra's values and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including shopkeepers, suppliers, and external agencies
- Adapting to a multicultural work environment and navigating cultural differences
- Balancing creative and analytical tasks, with a focus on operational excellence
ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Executive in a shopping center or retail environment
- However, this role offers the opportunity to work for a global real estate company with a strong focus on sustainability and ethical principles
- Career progression may involve moving into a Marketing Manager role or exploring other departments within Sonae Sierra
ASSUMPTION: This role offers unique opportunities for growth and learning within a global organization.
📝 Sample Projects
- Coordinating a successful marketing campaign to increase foot traffic and customer engagement at GARES
- Negotiating sponsorship agreements with local businesses to enhance the shopping center's offerings and revenue
- Managing the marketing budget for common expenses, identifying synergies and cost-saving opportunities
ASSUMPTION: These projects demonstrate the range of responsibilities and challenges faced in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Sonae Sierra's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 90 days?
- How does Sonae Sierra support the professional development and growth of its employees?
- What are the most rewarding and challenging aspects of working in the marketing department at Sonae Sierra?
- How does the company foster a culture of innovation and sustainability?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and the company, as well as their ability to think strategically and plan for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or events you've coordinated
- Follow up with the HR department one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
