Marketing Assistant: Research & Analysis

📌 Core Information

🔹 Job Title: Marketing Assistant: Research & Analysis

🔹 Company: JCDecaux North America

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-20

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (On-site 2-3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Senior Marketing Associate and Chief Marketing Officer
• Creating and updating marketing assets using research and data
• Collaborating with multiple teams to ensure effective communication and asset usage
• Presenting marketing materials and research to senior leadership and sales departments

ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Write and post articles summarizing advertising campaigns and trends to website and corporate newsletter

✅ Plan, create, and track success of social media content across all JCDecaux social platforms

✅ Assist in the development of marketing collateral, website content, and email marketing

✅ Manage asset requests between Sales and Operations teams, ensuring quality and efficient organization of materials

✅ Fulfill research requests to help sales team sell advertising inventory

✅ Facilitate communication between Marketing and Sales teams to encourage asset usage

✅ Present and discuss marketing materials and research to senior leadership and Sales Departments

ASSUMPTION: This role requires a strong understanding of marketing principles, excellent writing skills, and the ability to effectively manage time across multiple deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, English, Public Relations, or a related field preferred

Experience: 0-2 years of relevant experience

Required Skills:

• Sound understanding of marketing principles
• Excellent writing and copywriting skills
• Creative thinking skills
• Critical research and analytics skills
• Confident public speaking ability
• Attention to detail and time management skills
• Intermediate knowledge of Microsoft Office suite

Preferred Skills:

• Basic understanding of Adobe Creative Suite, especially Photoshop
• Basic video editing skills and/or experience in social media content creation

ASSUMPTION: While not required, familiarity with Adobe Creative Suite and video editing skills would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $51,000 - $55,000 per year (Disclosed as required by the New York City Pay Transparency Law)

Benefits:

• Medical / Dental / Vision
• HSA / FSA
• Financial Health Support
• 401K Match
• Pet Insurance
• Commuter Benefits
• Wellness Incentives
• Employer Assistance Program

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (on-site 2-3 days per week)

ASSUMPTION: The salary range provided is based on the New York City Pay Transparency Law and may not reflect the company's standard compensation practices.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1964

Company Description:

• JCDecaux is the #1 outdoor advertising company worldwide
• Inventor of advertising street furniture in 1964
• Develops three areas of business: street furniture, transport advertising, and billboard advertising

Company Specialties:

• Out Of Home Media
• Outdoor Advertising
• Street furniture
• Airport / Transport Advertising
• Billboard

Company Website: www.jcdecaux.com

ASSUMPTION: Working at JCDecaux offers opportunities for professional growth and exposure to diverse aspects of the advertising industry.

📊 Role Analysis

Career Level: Entry-Level (0-2 years of experience)

Reporting Structure: Reports directly to the Senior Marketing Associate and Chief Marketing Officer

Work Arrangement: Hybrid (On-site 2-3 days per week)

Growth Opportunities:

• Potential to gain experience in various aspects of marketing and advertising
• Opportunities to work with senior leadership and present research findings
• Possibility to progress to more senior marketing roles within the company

ASSUMPTION: This role provides an excellent starting point for a career in marketing and advertising, with opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): 17 Rue Soyer, Neuilly-sur-Seine, Hauts-de-Seine 92200, FR (Global headquarters)

Geographic Context:

• New York, NY: Diverse and multicultural city with a vibrant advertising industry
• Access to public transportation and numerous amenities
• Hybrid work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (on-site 2-3 days per week)

ASSUMPTION: The hybrid work arrangement provides flexibility and allows employees to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and onboarding

Key Assessment Areas:

• Writing and communication skills
• Creativity and problem-solving abilities
• Research and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide specific examples of your writing, research, and creative thinking skills
• Demonstrate your understanding of marketing principles and advertising trends
• Prepare questions to ask during the interview to showcase your interest in the role and company

ATS Keywords: Marketing Assistant, Research & Analysis, Writing, Copywriting, Creative Thinking, Marketing Principles, Advertising, Social Media Content, Article Writing, Marketing Collateral, Asset Management, Public Speaking, Time Management, Microsoft Office, Adobe Creative Suite, Video Editing

ASSUMPTION: Tailoring your application to the specific requirements and keywords of this role will increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite (Photoshop)
• Video editing software (e.g., iMovie, Adobe Premiere Pro)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Data-driven decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• How do you adapt your writing style to match the brand personality of different marketing materials?
• How comfortable are you working in a hybrid work environment, balancing remote and on-site work?
• How do you approach managing multiple deadlines and prioritizing tasks in a dynamic work environment?

ASSUMPTION: Assessing your fit with the company's values and work style will help you determine if this role is the right fit for you.

⚠️ Potential Challenges

• Managing multiple deadlines and prioritizing tasks in a fast-paced environment
• Adapting to a hybrid work arrangement and balancing remote and on-site work
• Developing a strong understanding of the company's products, services, and brand voice
• Navigating a large, enterprise-level organization

ASSUMPTION: Addressing these potential challenges proactively and seeking support when needed will contribute to your success in this role.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on research and analysis
• Junior Marketing Analyst: Primarily focused on data analysis and reporting, with less emphasis on content creation and management
• Marketing Specialist: Typically more senior and specialized, with a narrower focus on specific marketing channels or campaigns

ASSUMPTION: Understanding the differences between similar roles will help you identify the best fit for your career goals and skillset.

📝 Sample Projects

• Developing a comprehensive social media content calendar for a quarterly advertising campaign
• Conducting market research and creating a report on advertising trends in the out-of-home industry
• Collaborating with the sales team to create targeted email marketing campaigns for specific client segments

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities you may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role support the company's overall marketing strategy and goals?
• What are the most important qualities and skills for success in this role?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company foster a culture of innovation and continuous learning?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your writing, research, and creative thinking skills to showcase during the interview
• Research the company and industry to demonstrate your knowledge and enthusiasm for the position
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.