📌 Core Information
🔹 Job Title: Marketing Assistant (Student)
🔹 Company: American University
🔹 Location: Main Campus (Washington, DC)
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry-Level
🔹 Remote Status: Hybrid (8-10 hours per week, combination of remote and in-person work)
🚀 Job Overview
Key aspects of this role include:
- Supporting strategic marketing plans for Kogod Career Development
- Creating and implementing outreach through various promotional outlets
- Collaborating with the Assistant Director, Marketing & Technology
- Attending and providing live updates for CD events
ASSUMPTION: This role is designed to provide students with practical marketing experience while supporting the university's career development initiatives.
📋 Key Responsibilities
✅ Contribute to the creation of collateral including promotional brochures, fliers, and other communication vehicles for career fairs, employer and alumni panels, coaching workshops, networking events, treks, and other CD-sponsored events.
✅ Create posts on social media sites (primarily Instagram and LinkedIn).
✅ Attend CD events and post live event updates across social media channels. Take pictures and videos to be used for promotional material about the event.
✅ Add job, internship, and event information to the Kogod Bi-Weekly Career Digest newsletter.
✅ Update and maintain the CD website.
✅ Create slides for faculty to display during classes to advertise upcoming events.
✅ Track and monitor social media presence and provide a social media report monthly and at the end of each semester.
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on multitasking and attention to detail.
🎯 Required Qualifications
Education: Enrolled American University student
Experience: Previous marketing or related experience is preferred but not required.
Required Skills:
- Proficiency with social media platforms and tools (Twitter, LinkedIn, Facebook, Instagram, HootSuite, TweetDeck, etc.)
- Proven graphic creation/design skills using Canva, Photoshop, PowerPoint, and InDesign
- Experience in photography to capture events using a DSLR camera
- Flexibility, initiative, and ability to multitask and work both independently and as part of a team
- Creative multi-tasker who is capable of initiating ideas/approaches with strong writing and communication skills
Preferred Skills:
- Proven experience with marketing strategy development and execution
- Maturity and high level of professionalism
- Ability to think outside the box and offer creative ideas to improve the Career Development’s overall marketing strategy
ASSUMPTION: While previous marketing experience is preferred, the university is open to training the right candidate with a strong skill set and willingness to learn.
💰 Compensation & Benefits
Salary Range: $18.00 per hour
Benefits:
- Deepen marketing strategy skills and support the visibility of Career Development
- Build your professional network
- Contribute to the promotion of all the events the Office of Career Engagement
- Develop valuable skills in time management, teamwork, and customer service
Working Hours: 8-10 hours per week (combination of remote and in-person work)
ASSUMPTION: The salary range is competitive for part-time student positions in the Washington, DC area.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Mid-sized (5,000-10,000 employees)
Founded: 1893
Company Description:
- American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world.
Company Specialties:
- International relations and diplomacy
- Public affairs and communication
- Business and analytics
Company Website: american.edu
ASSUMPTION: American University is known for its strong commitment to global engagement and community service.
📊 Role Analysis
Career Level: Entry-Level
Reporting Structure: This position will report to the Assistant Director, Marketing & Technology in Kogod Career Development.
Work Arrangement: Hybrid (8-10 hours per week, combination of remote and in-person work)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Networking opportunities with industry professionals and alumni
- Chance to gain experience in event planning and coordination
ASSUMPTION: This role offers a unique opportunity for students to gain practical marketing experience while supporting the university's career development initiatives.
🌍 Location & Work Environment
Office Type: University campus
Office Location(s): Main Campus (Washington, DC)
Geographic Context:
- Washington, DC is a vibrant, multicultural city with a strong job market and numerous networking opportunities
- The university's main campus is located in the northwest quadrant of the city, close to many amenities and attractions
- The campus is easily accessible by public transportation
Work Schedule: The work schedule is flexible and may vary depending on event schedules and marketing needs.
ASSUMPTION: The university's main campus provides a dynamic and engaging work environment for students.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Marketing and communication skills
- Creativity and initiative
- Attention to detail and organizational skills
- Flexibility and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include a portfolio or examples of your past marketing work, if applicable
- Prepare for behavioral interview questions that focus on your marketing experience and skills
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Marketing, Social Media, Graphic Design, Photography, Event Planning, Communication, Creativity, Initiative, Attention to Detail, Flexibility
ASSUMPTION: The university's application process is designed to assess candidates' marketing skills and fit with the university's career development initiatives.
🛠️ Tools & Technologies
- Social media platforms (Instagram, LinkedIn, Twitter, Facebook)
- Graphic design tools (Canva, Photoshop, PowerPoint, InDesign)
- Photography equipment (DSLR camera)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The university provides access to the necessary tools and technologies for the role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all endeavors
- Integrity and accountability
- Inclusive and respectful community
- Global engagement and community service
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Creative and innovative
- Results-driven and detail-oriented
Self-Assessment Questions:
- How do your marketing skills and experience align with the university's career development initiatives?
- Are you comfortable working in a dynamic and collaborative team environment?
- How do you approach balancing multiple projects and deadlines?
ASSUMPTION: American University values candidates who are passionate about marketing, committed to excellence, and dedicated to supporting the university's mission and values.
⚠️ Potential Challenges
- Balancing marketing responsibilities with academic coursework
- Managing event schedules and marketing needs
- Adapting to changes in marketing strategies and priorities
- Working in a fast-paced and dynamic university environment
ASSUMPTION: The role may present challenges, but it also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is unique to American University and offers a blend of marketing and event planning responsibilities
- Compared to other marketing assistant roles, this position offers a higher level of responsibility and autonomy
- Career path opportunities may include advancement within the marketing team or transition to other roles within the university
ASSUMPTION: This role provides a unique opportunity for students to gain practical marketing experience while supporting the university's career development initiatives.
📝 Sample Projects
- Planning and executing a marketing campaign for an upcoming career fair
- Creating and implementing a social media strategy to promote an alumni panel event
- Designing promotional materials for a networking event with industry professionals
ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for Kogod Career Development?
- What opportunities are there for professional development and growth within the marketing team?
- How does the university support work-life balance for student employees?
- What is the typical timeline for reviewing and filling this position?
ASSUMPTION: These key questions will help you better understand the role, the team, and the university's career development initiatives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include a portfolio or examples of your past marketing work, if applicable
- Prepare for behavioral interview questions that focus on your marketing experience and skills
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
