📌 Core Information
🔹 Job Title: Marketing Assistant - Virtual Assistant
🔹 Company: Unlock HBA
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing & Sales
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Remote (US-based applicants preferred)
🚀 Job Overview
Key aspects of this role include:
- Supporting sales and marketing efforts to drive outreach and improve campaigns
- Managing email outreach and follow-up to qualified sales leads
- Assisting with conference planning and coordination
- Contributing to content creation and event organization
- Collaborating with leadership to streamline processes and enhance patient care
ASSUMPTION: This role requires a proactive, tech-savvy individual who can thrive in a fast-paced environment and manage multiple tasks effectively. Familiarity with health tech is a plus but not required.
📋 Key Responsibilities
✅ Manage email outreach and follow-up to qualified sales leads
✅ Conduct sales demos for smaller opportunities and assist with post-demo follow-up
✅ Support conference planning, including attendee research, outreach, and meeting coordination
✅ Help organize meetings and client dinners during industry events
✅ Track ROI from events, analyzing lead activity, opportunities, and outcomes
✅ Help manage daily inbox tasks and maintain inbox zero
✅ Assist in maintaining outreach across the full sales lifecycle: prospecting, demos, follow-ups, contracting, and onboarding
✅ Support account management efforts and assist in planning scaled rollouts for large clients
✅ Contribute to marketing campaign execution and performance tracking
✅ Help organize virtual events, workshops, and travel planning
✅ Assist with creating content, visuals, and presentation materials
ASSUMPTION: The role may evolve based on the company's growth and the individual's skills and interests. Some responsibilities may be added or adjusted over time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years in marketing, sales, or virtual assistant roles
Required Skills:
- Strong organizational and time management skills
- Clear and professional written communication
- Comfortable using tools like Google Workspace, CRMs, email automation, and scheduling platforms
- Ability to analyze data and take initiative in identifying new opportunities
- Collaborative mindset and strong attention to detail
Preferred Skills:
- Experience with Zoom, Calendly, Apollo.io, Notion, and HubSpot
- Passion for health tech and improving patient care
ASSUMPTION: Candidates with experience in healthcare or health tech industries may have an advantage, but a passion for learning and a willingness to adapt are more important.
💰 Compensation & Benefits
Salary Range: PHP 6.50-7.50 million per year (USD 120,000-140,000 per year, based on current exchange rates and industry standards for entry-level marketing roles in the US)
Benefits:
- Competitive salary commensurate with experience
- Opportunities for professional development and growth
- Dynamic and supportive team environment
- Make a meaningful impact by helping to build and strengthen families in the Philippines
Working Hours: Full-time (40 hours per week), with flexible scheduling and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the US. The actual salary may vary based on the candidate's experience and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Health Technology (Health IT)
Company Size: Small (9 employees), allowing for close collaboration and growth opportunities
Founded: 2022, with a focus on streamlining patient-provider communication and enhancing care
Company Description:
- Dedicated to enhancing care, reducing administrative burdens, and improving outcomes
- Began in the PT, OT, and SLP space, expanding into Orthopedics and Interventional Pain
- Driven by integrity, accountability, and a deep commitment to patients and providers
Company Specialties:
- Remote Therapeutic Monitoring (RTM)
- Principal Care Management (PCM)
- Chronic Care Management (CCM)
- Patient-provider communication
Company Website: www.unlockhba.com
ASSUMPTION: Unlock HBA is a growing company focused on improving patient care through innovative technology solutions.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and professional development
Reporting Structure: The Marketing Assistant will report directly to the leadership team and work closely with sales and marketing departments
Work Arrangement: Full-time, remote position with flexible scheduling and the ability to work from anywhere in the US (preferred) or other time zones
Growth Opportunities:
- Expanding responsibilities and taking on more complex projects as skills and experience develop
- Potential career paths include Senior Marketing Assistant, Marketing Manager, or other leadership roles
- Opportunities to learn and grow within a dynamic and supportive team environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the company.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office location
Office Location(s): N/A (remote work only)
Geographic Context:
- The role is based in Manila, Philippines, but the company is open to applicants from the US or other time zones
- The company operates primarily in the US healthcare market, with a focus on improving patient care and provider workflows
- The role may require occasional communication with team members or clients in different time zones
Work Schedule: Full-time (40 hours per week), with flexible scheduling and the ability to work remotely
ASSUMPTION: The remote work environment allows for greater flexibility and work-life balance, but may also require occasional evening or weekend work to accommodate time zone differences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Skills assessment or case study to evaluate problem-solving and analytical skills
- Final interview with the leadership team to discuss the role, company culture, and career growth opportunities
- Background check and reference check (if applicable)
Key Assessment Areas:
- Organizational and time management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Adaptability and willingness to learn
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your organizational, communication, and problem-solving skills
- Demonstrate your passion for health tech and improving patient care
- Prepare thoughtful questions about the role, company, or industry to ask during the interview
ATS Keywords: Marketing, Sales, Virtual Assistant, Organizational Skills, Time Management, Written Communication, Data Analysis, Collaboration, Attention to Detail, Health Tech, Remote Work, Event Planning, CRM, Google Workspace
ASSUMPTION: The application process may vary based on the company's needs and the number of applicants. It is essential to follow up with the hiring manager after submitting your application and to be prepared for a thorough interview process.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
- CRM (e.g., HubSpot, Salesforce, Zoho CRM)
- Email automation and scheduling platforms (e.g., Mailchimp, Constant Contact, Calendly)
- Zoom, Calendly, Apollo.io, Notion
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The required tools and technologies may change or evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and transparency in all aspects of work
- Accountability: Taking responsibility for one's actions and following through on commitments
- Collaboration: Working together to achieve common goals and drive success
- Patient-centric: Focusing on the needs and well-being of patients and providers
Work Style:
- Adaptable: Able to adjust to changing priorities and workloads
- Proactive: Taking initiative and being proactive in identifying and addressing issues
- Detail-oriented: Paying close attention to details and ensuring high-quality work
- Collaborative: Working well with others and contributing to a positive team environment
Self-Assessment Questions:
- Do you have a strong commitment to patient care and improving healthcare outcomes?
- Are you comfortable working in a remote, fast-paced environment with changing priorities?
- Do you have strong organizational skills and the ability to manage multiple tasks effectively?
ASSUMPTION: Unlock HBA values candidates who are passionate about their mission, adaptable, and committed to working collaboratively to achieve success.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced, remote work environment
- Occasional evening or weekend work to accommodate time zone differences
- Adapting to changing priorities and workloads as the company grows and evolves
- Balancing the need for autonomy and self-motivation with the requirement for close collaboration and communication
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on campaign execution and less on sales support and event planning
- Sales Development Representative (SDR): Primarily responsible for lead generation and qualification, with less focus on event planning and marketing campaign execution
- Event Coordinator: Specializes in event planning and logistics, with less focus on sales support and marketing campaign execution
ASSUMPTION: This role combines elements of marketing, sales, and event coordination, offering a unique opportunity to gain experience in multiple aspects of the business.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for the sales team
- Planning and coordinating a virtual event or webinar, including speaker outreach, promotion, and follow-up
- Analyzing event ROI and providing data-driven recommendations to improve future events
- Creating presentation materials or content for marketing campaigns, sales demos, or client meetings
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and sales strategy for the company?
- What are the most significant challenges facing the company in the next 12 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure success for this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, company, and industry, as well as their commitment to driving success and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare thoughtful questions about the role, company, or industry to ask during the interview
- Follow up with the hiring manager after submitting your application to express your interest and reiterate your qualifications
- Prepare for a thorough interview process, including skills assessments, case studies, and multiple rounds of interviews
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
