📌 Core Information
🔹 Job Title: Marketing Assistant: Früchte und Gemüse
🔹 Company: Coop
🔹 Location: Bern/Brünnen, Switzerland
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing activities related to fruits and vegetables
- Assisting in the development and execution of marketing strategies
- Collaborating with cross-functional teams to achieve marketing goals
- Contributing to the success of Coop's fresh produce department
ASSUMPTION: This role requires a strong understanding of marketing principles and a passion for fresh produce. The ideal candidate will be proactive, organized, and a strong communicator.
📋 Key Responsibilities
✅ Supporting the development and implementation of marketing strategies for fruits and vegetables
✅ Coordinating marketing campaigns and events
✅ Conducting market research and analyzing data to inform marketing decisions
✅ Collaborating with suppliers and other internal departments to ensure product availability and visibility
✅ Monitoring and reporting on marketing performance metrics
ASSUMPTION: This role may involve working flexible hours, including evenings and weekends, to support events and promotions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, preferably in the food industry
Required Skills:
- Strong communication and interpersonal skills in German
- Excellent organizational skills and attention to detail
- Proficient in Microsoft Office Suite and marketing software tools
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with CRM software
- Knowledge of the Swiss retail industry
- Fluency in additional languages (English, French, Italian)
ASSUMPTION: Candidates with experience in event planning or project management may be given preference.
💰 Compensation & Benefits
Salary Range: CHF 50,000 - 60,000 per year (based on industry standards for entry-level marketing roles in Switzerland)
Benefits:
- Generous employee discounts on Coop products
- Attractive pension plan and insurance options
- Opportunities for professional development and training
- Flexible working hours and remote work options (after probation period)
Working Hours: Full-time (40 hours/week), with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on food and consumer goods
Company Size: 19,535 employees (as of 2025), making Coop one of the largest retailers in Switzerland
Founded: 1852, with a rich history and strong brand recognition
Company Description:
- Coop is a Swiss retailer, wholesaler, and producer, offering a wide range of products and services
- Committed to sustainability and responsible business practices
- Operates under various brands, including Coop, Migros, and Denner
Company Specialties:
- Food retail and wholesale
- Consumer goods and services
- Sustainable business practices and corporate social responsibility
Company Website: https://www.coop.ch/
ASSUMPTION: As a large, established company, Coop offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level, with opportunities for advancement based on performance and experience
Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager for Früchte und Gemüse
Work Arrangement: On-site, with potential for remote work after the probation period
Growth Opportunities:
- Advancement to a Marketing Specialist or Marketing Manager role
- Expansion into other product categories or departments
- International assignments or expatriate opportunities
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with on-site amenities
Office Location(s): Bern/Brünnen, Switzerland
Geographic Context:
- Bern is the capital city of Switzerland, offering a high quality of life and numerous cultural attractions
- The Bern/Brünnen area is well-connected by public transportation, with easy access to the city center and surrounding regions
- The office is located near shops, restaurants, and recreational facilities
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed
ASSUMPTION: The work environment at Coop is dynamic and fast-paced, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the hiring manager and team members
- Background check and reference checks
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Coop's values
- Marketing knowledge and relevant experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
- Research Coop's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing, Assistant, Früchte, Gemüse, Campaigns, Events, Research, Analysis, Communication, Collaboration, Retail, Food, Switzerland
ASSUMPTION: The application process at Coop may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software tools (e.g., CRM, marketing automation, social media management)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and team's preferences and requirements.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Quality
- Collaboration
- Innovation
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Coop's values in your daily work?
- Can you provide an example of a time when you worked collaboratively to achieve a marketing goal?
- How do you stay organized and manage your time effectively in a fast-paced environment?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Coop's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Adapting to a large, established company with well-defined processes and procedures
- Developing a strong understanding of the Swiss retail industry and consumer behavior
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Marketing Assistant roles at other retailers may focus on different product categories or have varying levels of responsibility
- Marketing roles in other industries may have different target audiences, marketing channels, or competitive landscapes
- Marketing roles at smaller companies may offer more autonomy and opportunities for growth but less job security and resources
ASSUMPTION: This role offers a unique blend of marketing experience, industry exposure, and career growth opportunities.
📝 Sample Projects
- Planning and executing a promotional campaign for a new fruit or vegetable product launch
- Conducting market research to identify trends and consumer preferences in the fresh produce category
- Collaborating with suppliers to develop and implement joint marketing initiatives
ASSUMPTION: These projects are intended to provide examples of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy for Coop's fresh produce department?
- What opportunities are there for professional development and growth within the marketing team?
- How does Coop support work-life balance for its employees?
- What is the team's approach to collaboration and decision-making?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coop job portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
- Research Coop's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
