Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Practi

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Hybrid (3 days a week in the office)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Hybrid (3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the delivery of marketing strategy across various channels
• Generating audience insights to inform content and campaigns
• Managing social media content, community engagement, and email marketing
• Coordinating events and running marketing experiments
• Working collaboratively with cross-functional teams to drive growth

ASSUMPTION: This role is ideal for a proactive individual seeking to grow in a fast-paced, dynamic environment. It offers real ownership and the opportunity to evolve as the company scales.

📋 Key Responsibilities

✅ Developing audience insights through research, customer interviews, and collaboration with other teams

✅ Supporting social media content production and monitoring high-performing content

✅ Managing community engagement across social platforms and responding to messages

✅ Producing email newsletters, managing the campaign email calendar, and reporting on performance

✅ Supporting data hygiene and process integrity in HubSpot CRM

✅ Coordinating event logistics, follow-ups, and reporting for external events and supporting internal events

✅ Running marketing experiments and reporting on campaign performance

ASSUMPTION: This role requires a strong understanding of marketing fundamentals and a willingness to learn and adapt in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of marketing experience, preferably in a similar role or industry

Required Skills:

• Excellent organizational skills with meticulous attention to detail
• Strong communication skills, including copywriting
• Social media video editing and graphic design skills
• Email marketing experience
• Experience using a marketing CRM, like HubSpot
• Strong analytical skills with the ability to analyze and draw actionable insights from marketing campaigns
• A can-do attitude

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with healthcare or fintech industries
• Bilingual or multilingual skills

ASSUMPTION: While specific industry experience is not required, a keen interest in healthcare and fintech is desirable for this role.

💰 Compensation & Benefits

Salary Range: £29,000 - £35,000 per year (AI-estimated based on role, experience level, and location)

Benefits:

• Bonus
• Up to 10% employer pension contribution
• 28 days holiday (excl. bank holidays - 36 total)
• Health cash plan
• 4x life assurance
• £600 health & wellbeing budget
• Quarterly team away days
• Flexible working
• Opportunities to grow with the business

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing associate role in London. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech and healthcare

Company Size: Medium (501-1,000 employees)

Founded: 2022 (as a corporate venture of Simplyhealth)

Company Description:

• Practi is building the fintech for UK healthcare, focusing on increasing access to healthcare for everyone
• Part of the Simplyhealth group, a purpose-driven B Corp, offering financial stability and industry expertise with startup agility and autonomy
• Initially focusing on the dental sector, Practi has plans to expand across multiple healthcare verticals

Company Specialties:

• Healthtech solutions
• Fintech innovation
• Healthcare access and affordability

Company Website: Simplyhealth

ASSUMPTION: Practi is a growing startup within the Simplyhealth group, offering a unique blend of startup culture and corporate backing.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with growth opportunities

Reporting Structure: Reports directly to the Marketing Lead

Work Arrangement: Hybrid (3 days in the office, 2 days remote)

Growth Opportunities:

• As Practi scales, this role may evolve and offer new opportunities
• Potential to take on more responsibility and grow within the marketing team
• Possibility to gain experience in different marketing channels and strategies

ASSUMPTION: This role offers significant growth potential as Practi continues to expand and refine its marketing strategy.

🌍 Location & Work Environment

Office Type: Co-working space (WorkingFrom Hoxton)

Office Location(s): 32 Blackfriars Road, Southwark, SE1 8DP

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech and startup scene
• Practi's office is located in the Southwark area, with easy access to public transportation
• The office is part of a co-working space, offering a collaborative and dynamic work environment

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Marketing Lead
• In-person or virtual interview with the Marketing Lead and another team member
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing knowledge and skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with company values
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Practi's mission and values
• Showcase your passion for marketing and eagerness to learn and grow

ATS Keywords: Marketing strategy, audience insights, social media, email marketing, event planning, marketing experiments, growth mindset, can-do attitude

ASSUMPTION: Practi uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• HubSpot CRM
• Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Event planning tools (e.g., Eventbrite, Bizzabo)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with these tools is not required, but a willingness to learn and adapt to new technologies is essential.

👔 Cultural Fit Considerations

Company Values:

• Courage: Choosing bravery over comfort
• Trust: Fostering an environment of transparency, integrity, and accountability
• Ambition: Pushing for excellence and driving progress
• Play: Bringing levity and joy to the work environment
• Humanity: Practicing empathy, compassion, and inclusion
• Curiosity: Committing to continuous learning and growth

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and proactive
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you have a growth mindset and a desire to learn and develop your marketing skills?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you align with Practi's company values and mission?

ASSUMPTION: Practi values candidates who are a strong cultural fit and align with their mission and values.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment that may require adaptability and flexibility
• Managing multiple projects and deadlines simultaneously
• Developing a deep understanding of the healthcare and fintech industries
• Balancing remote work and in-office collaboration effectively

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to a traditional marketing role, this position offers more ownership and growth opportunities
• Working in the healthcare and fintech industries provides unique challenges and rewards
• As a corporate venture, Practi offers the agility of a startup with the financial stability and industry expertise of an established player

ASSUMPTION: This role offers a unique blend of startup culture and corporate backing, with a focus on growth and innovation in the healthcare and fintech industries.

📝 Sample Projects

• Conducting audience research and developing insights to inform marketing strategy
• Planning and executing a successful social media campaign to increase brand awareness
• Managing an email marketing campaign to drive customer engagement and conversions
• Coordinating an external event and measuring its success through key performance indicators (KPIs)

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Practi in the next 6-12 months, and how can this role help address them?
• How does Practi support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for someone to succeed in this role?
• How does Practi measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the team structure and dynamic like, and how does this role fit into the broader marketing strategy?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Practi's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your previous marketing work, if applicable
• Follow up with Practi one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.