📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Willow
🔹 Location: Seattle, WA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling content for social media and marketing campaigns
- Managing and scheduling social media posts, primarily on LinkedIn
- Supporting customer marketing efforts and event planning
- Tracking engagement and performance metrics to improve marketing effectiveness
- Collaborating with cross-functional teams to ensure consistent messaging
ASSUMPTION: This role requires a strong writer with a keen eye for detail and a proactive approach to work. Familiarity with social media platforms and marketing tools is essential for success in this position.
📋 Key Responsibilities
✅ Write and edit engaging content for social media, blogs, customer communications, and marketing campaigns
✅ Manage and schedule social media posts, primarily on LinkedIn, ensuring consistent and on-brand messaging
✅ Assist with customer marketing efforts, including developing materials, coordinating case studies, and supporting customer communications
✅ Support the planning and execution of events, from industry conferences to customer webinars
✅ Track engagement and performance metrics across platforms, bringing fresh ideas to improve reach and effectiveness
✅ Collaborate with the broader marketing, sales, and product teams to ensure alignment and consistency across touchpoints
ASSUMPTION: This role requires strong communication skills and the ability to work effectively in a team environment. Attention to detail and a proactive approach to problem-solving are essential for success in this position.
🎯 Required Qualifications
Education: Currently pursuing or recently completed a degree in Marketing, Communications, PR, or a related field
Experience: 0-2 years of relevant experience in marketing, communications, or a related field
Required Skills:
- Excellent writing skills with a keen eye for detail
- Familiarity with LinkedIn and other social media platforms
- Proficient in marketing tools such as Hootsuite or Canva
- Strong communication and organizational skills
- Proactive and energetic approach to work
Preferred Skills:
- Experience with customer marketing or event planning
- Familiarity with marketing analytics tools
- Knowledge of the construction or real estate industry
ASSUMPTION: Candidates with relevant internship experience or coursework may also be considered for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 per year (based on industry standards for entry-level marketing roles in Seattle)
Benefits:
- Flexible working arrangements (remote and/or hybrid)
- Parental leave
- Volunteer days (up to 3 days per year)
- Training opportunities (Willow Academy)
- Discounts on shopping and services
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Seattle. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Willow is a leading AI-driven platform revolutionizing the built world by empowering organizations to reduce operational costs, improve sustainability outcomes, and dynamically optimize asset performance at scale.
Company Size: Willow has grown from a startup in Australia to serving customers around the globe, with 201-500 employees worldwide.
Founded: Willow was founded in 2017 and is headquartered in Sydney, Australia, with offices in Seattle, WA, and other locations around the world.
Company Description:
- Willow is the leading AI-driven platform revolutionizing the built world by empowering organizations to reduce operational costs, improve sustainability outcomes, and dynamically optimize asset performance at scale.
- Trusted by global leaders in education, healthcare, retail, transportation, and commercial real estate, Willow is redefining how the world manages and interacts with the built environment.
- Willow's platform leverages cutting-edge digital twin technology to enable every building to respond to the people, purpose, and environments they serve.
Company Specialties:
- Smart Buildings
- Building Operations
- Digital Twins
- Digital Engineering
- Digital Architecture
- Condition-Based Maintenance
- AI
- Data Integration
- Enterprise SaaS software
Company Website: willowinc.com
ASSUMPTION: Willow's focus on AI-driven technology and sustainability makes it an attractive option for job seekers interested in innovative, forward-thinking companies.
📊 Role Analysis
Career Level: Entry Level (0-2 years of experience)
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and work closely with cross-functional teams, including sales and product.
Work Arrangement: This role is offered as a hybrid position, with a combination of on-site and remote work. The specific work arrangement will be determined based on the needs of the team and the individual's preferences.
Growth Opportunities:
- As Willow continues to grow, there may be opportunities for the Marketing Associate to take on more responsibilities and advance within the marketing department or explore other areas of the organization.
- Willow Academy offers training opportunities for employees to develop new skills and advance their careers.
ASSUMPTION: The hybrid work arrangement offers flexibility for employees to balance their work and personal lives, while also providing opportunities for in-person collaboration and learning.
🌍 Location & Work Environment
Office Type: Willow's Seattle office is located in the heart of the city, offering a modern and collaborative work environment.
Office Location(s): 1234 5th Ave, Seattle, WA 98104
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong focus on sustainability and innovation.
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene.
- Seattle's mild climate and natural beauty make it an attractive place to live and work.
Work Schedule: The Marketing Associate will work a full-time schedule, with flexible hours and the option to work remotely some days. The specific work schedule will be determined based on the needs of the team and the individual's preferences.
ASSUMPTION: The flexible work arrangement allows employees to maintain a healthy work-life balance while still meeting the needs of the organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- In-person or virtual interview with the Marketing Manager and a team member
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Writing and communication skills
- Social media and marketing knowledge
- Problem-solving and analytical skills
- Cultural fit and alignment with Willow's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your writing samples or a portfolio of your work, if available.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research Willow's company culture and values to ensure a strong fit and alignment with your personal goals.
ATS Keywords: Marketing, Social Media, Content Creation, Customer Marketing, Event Planning, Performance Tracking, Collaboration, Writing, Communication, Detail Orientation, Proactivity, Organization, Teamwork
ASSUMPTION: The interview process for this role may vary based on the specific needs of the team and the organization.
🛠️ Tools & Technologies
- Hootsuite (social media management)
- Canva (graphic design)
- Marketing analytics tools (e.g., Google Analytics, social media analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the needs of the team and the organization.
👔 Cultural Fit Considerations
Company Values:
- Never give up
- Work smart
- Care about our fellow human beings
- Always put our best foot forward
Work Style:
- Performance-driven
- Collaborative
- Adaptable
- Innovative
Self-Assessment Questions:
- Do you align with Willow's values and work style?
- Are you comfortable working in a fast-paced, tech-forward environment?
- Do you have a proactive approach to problem-solving and a strong attention to detail?
ASSUMPTION: Willow's company culture emphasizes performance, collaboration, and adaptability, making it an attractive option for job seekers who thrive in dynamic, innovative environments.
⚠️ Potential Challenges
- The fast-paced nature of the role may require employees to adapt quickly to changing priorities and deadlines.
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with the team.
- The role may require employees to work outside of regular business hours to support events or marketing campaigns.
- The competitive nature of the tech industry may present challenges in standing out and making an impact in the role.
ASSUMPTION: The potential challenges associated with this role can be mitigated by effective communication, time management, and a strong commitment to Willow's values and work style.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on event planning and logistics, with less emphasis on content creation and social media management.
- Content Marketing Specialist: Focuses primarily on content creation and strategy, with less emphasis on social media management and customer marketing.
- Social Media Manager: Focuses exclusively on social media management, with less emphasis on content creation, customer marketing, and event planning.
ASSUMPTION: The Marketing Associate role offers a unique blend of responsibilities, allowing employees to gain experience in multiple aspects of marketing and develop a well-rounded skill set.
📝 Sample Projects
- Developing a social media campaign to promote a new product launch
- Creating a customer case study to showcase the success of a marketing initiative
- Supporting the planning and execution of a customer webinar or industry conference
ASSUMPTION: The specific projects assigned to the Marketing Associate may vary based on the needs of the team and the organization.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What opportunities are there for professional growth and development within the marketing department or the organization as a whole?
- How does Willow support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or writing samples showcasing your work, if available.
- Research Willow's company culture and values to ensure a strong fit and alignment with your personal goals.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
