📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Greystar
🔹 Location: Chicago, IL (with remote option for Utah residents)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote option for Utah residents
🚀 Job Overview
Key aspects of this role include:
- Collaborating with marketing teams and regional leadership to create customized tactical marketing strategies
- Partnering with internal and external groups to implement strategic marketing plans
- Providing ongoing marketing support to community teams and clients
- Analyzing marketing performance data and presenting insights
- Managing and organizing marketing assets and digital assets
- Supporting new business development regionally
ASSUMPTION: This role requires strong communication, project management, and analytical skills. Familiarity with the real estate industry is a plus but not required.
📋 Key Responsibilities
✅ Serve as the primary marketing contact for onsite and operations teams for an assigned portfolio of sites
✅ Develop and implement tactical marketing campaigns and individual asset marketing strategies
✅ Assist onsite teams with establishing and implementing social media strategy, email marketing, advertising, websites, and overall customer experience
✅ Analyze marketing performance data and present insights to internal and external clients
✅ Communicate marketing strategies and performance through various channels
✅ Recommend preferred design agencies and manage property branding initiatives
✅ Manage and organize marketing assets and maintain digital assets
✅ Manage advertising and marketing partners and monitor service quality
✅ Manage onboarding and offboarding of communities within the assigned portfolio
✅ Support and collaborate on new business development regionally
✅ Contribute to marketing budget recommendations and monitor spend
✅ Provide technical guidance and support to onsite and corporate teams
✅ Collaborate with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on real estate or a related industry
Required Skills:
- Proven experience in developing and implementing marketing strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proficient in Microsoft Office Suite and marketing software tools
- Ability to manage multiple projects and meet deadlines
- Strong attention to detail and organizational skills
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Familiarity with the real estate industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in real estate marketing or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $83,000 per year
Benefits:
- Robust benefits package, including medical, dental, vision, and disability & life insurance
- Generous paid time off, including vacation, personal days, sick days, and holidays
- 6-week paid sabbatical after 10 years of service
- 401(k) with company match up to 6% of pay after 6 months of service
- Paid parental leave and lifetime fertility benefit reimbursement
- Employee assistance program, critical illness, accident, hospital indemnity, pet insurance, and legal plans
- Charitable giving program
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote workers
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing associate role with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 10,001+ employees
Founded: 1993
Company Description:
- Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing
- The company manages and operates over $300 billion of real estate in nearly 250 markets globally, with offices throughout North America, Europe, South America, and the Asia-Pacific region
- Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets
Company Specialties:
- Property Management Services
- Investment Management Services
- Development and Construction Services
Company Website: greystar.com
ASSUMPTION: Greystar's extensive global presence and integrated business model provide employees with diverse career opportunities and exposure to various aspects of the real estate industry.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Regional Marketing Director
Work Arrangement: On-site with remote option for Utah residents
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunity to work on diverse projects and gain exposure to various aspects of the real estate industry
- possibility to relocate or transfer to other Greystar offices globally
ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the real estate industry and grow their careers within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office with remote option for Utah residents
Office Location(s): Chicago, IL (with remote option for Utah residents)
Geographic Context:
- Chicago, IL: A major city with a diverse economy, offering numerous cultural, entertainment, and dining options
- Utah, US: A state with a strong economy, high quality of life, and numerous outdoor recreation opportunities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote workers
ASSUMPTION: The remote option for Utah residents provides flexibility and work-life balance, while the on-site option in Chicago offers opportunities for networking and collaboration with colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Regional Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and presentation skills
- Communication and collaboration skills
- Problem-solving and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns you've developed and executed, and be ready to discuss their outcomes
- Research Greystar's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing strategy, campaign development, data analysis, communication, collaboration, project management, real estate marketing
ASSUMPTION: Greystar's hiring process is designed to assess candidates' marketing skills, experience, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software tools (e.g., CRM, email marketing, social media management)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Can you adapt to changing priorities and manage multiple projects simultaneously?
ASSUMPTION: Greystar values employees who embody their core values, work collaboratively, and are results-driven.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including onsite teams, regional leadership, and external partners
- Adapting to changes in marketing strategies and priorities
- Maintaining a high level of organization and attention to detail while managing multiple marketing assets and digital assets
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and the ability to adapt to change.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on tactical marketing execution and may have less strategic responsibility
- Senior Marketing Manager: Oversees marketing teams and strategies across multiple properties or regions
- Real Estate Marketing Specialist: Specializes in marketing for real estate-specific products or services
ASSUMPTION: The Marketing Associate role offers a unique blend of strategic and tactical marketing responsibilities, with the opportunity to grow into more senior roles within the organization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new apartment community
- Analyzing marketing performance data to optimize advertising spend and improve ROI
- Managing the rebranding of an existing apartment community to increase occupancy rates
ASSUMPTION: These sample projects illustrate the range of marketing responsibilities and the impact this role can have on Greystar's business goals.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the company or the industry?
- How does this role contribute to the company's overall marketing strategy?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns you've developed and executed, and be ready to discuss their outcomes
- Research Greystar's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
