📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: JT International S.A.
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting Brand Managers in marketing planning and execution
- Conducting market research and analysis to improve brand performance
- Assisting in new product development and packaging
- Managing SIBI (Sales Information and Business Intelligence) projects
- Collaborating with cross-functional teams to ensure excellent brand program execution
ASSUMPTION: This role requires a good understanding of FMCG marketing, strong data analysis skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Brand Strategy & Planning: Assist Brand Managers in developing annual and regular Commercial Brand Strategies and Plans, and translate these strategies into effective programs and communication materials that comply with regulations.
✅ Brand Performance Monitoring & Analysis: Regularly track and analyze brand performance using Nielsen data, internal shipment/distribution data, and U&A studies or quick studies to improve brand performance.
✅ Portfolio Development and Launch: Assist Brand Managers in New Product and Packaging Development process with the help of GBS, and develop Launch Plans.
✅ M&S Reporting & Analysis: Assist the SI Manager by regularly updating market performance data, conducting analysis, and connecting dots among M&S Reports to diagnose issues and opportunities.
✅ SIBI Project Management: Propose, develop, and oversee ad-hoc/standalone research projects (qualitative and quantitative) to support business decision-making.
✅ Brand Project Management: Work closely with Field Marketing, Sales, Agencies, and Suppliers to ensure excellent execution of Brand Programs and Trade Communication Initiatives.
ASSUMPTION: This role requires strong attention to detail, data accuracy, and the ability to coordinate several tasks simultaneously.
🎯 Required Qualifications
Education: University degree or Bachelor's degree
Experience: 3-5 years of proven experience in FMCG marketing
Required Skills:
- Good understanding of Marketing Planning, New Product Development, and Market Research/SIBI
- Data Analysis skills with high attention to detail and data accuracy
- Project management skills, ability to coordinate several tasks at the same time
- Management & Planning skills
- Willingness to learn
- Good English & Thai written and spoken
Preferred Skills:
- Experience with Nielsen data and other market research tools
- Knowledge of the tobacco industry
ASSUMPTION: Candidates with experience in FMCG marketing and a strong background in data analysis and project management are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically THB 40,000 - 60,000 per month, depending on experience and qualifications. This estimate is based on industry standards for marketing associates in Thailand.
Benefits:
- Competitive salary and benefits package
- Opportunities for career growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time, Monday to Friday, 8:30 AM - 5:30 PM, with a 1-hour lunch break
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: JTI operates in the tobacco manufacturing industry, with a focus on creating fulfilling moments and a better future for consumers.
Company Size: JTI is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development.
Founded: JTI was founded in 1907 and has since grown to become a global leader in the tobacco industry.
Company Description:
- JTI is committed to creating a diverse and inclusive work environment, with 83% of employees feeling happy working at JTI.
- The company offers opportunities for international mobility and has been awarded Global Top Employer status for 10 years running.
- JTI believes in freedom and innovation, with a focus on creating new and better products for consumers to choose from.
Company Specialties:
- Supply Chain
- Marketing
- Corporate Affairs
- Regulatory Affairs
- Agricultural Operations
- Research & Development
- Human Resources
- Finance
Company Website: jti.com
ASSUMPTION: JTI's large size and global presence offer opportunities for career growth and development, while its commitment to diversity and inclusion creates a supportive work environment.
📊 Role Analysis
Career Level: This role is suitable for candidates with 3-5 years of experience in FMCG marketing, seeking to advance their career in a large multinational corporation.
Reporting Structure: The Marketing Associate will report directly to the Marketing Director and work closely with Brand Managers, the SI Manager, Field Marketing, Sales, Agencies, and Suppliers.
Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a Brand Manager or similar role within the marketing department
- Opportunities for international mobility and assignments in other JTI offices worldwide
- Potential to work on high-impact projects that drive business growth and innovation
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing career in a large, global organization.
🌍 Location & Work Environment
Office Type: JTI's Bangkok office is a modern, collaborative workspace with a diverse and inclusive culture.
Office Location(s): Bangkok, Thailand
Geographic Context:
- Bangkok is a vibrant, bustling city with a mix of traditional and modern culture
- The office is located in a central business district with easy access to public transportation
- Bangkok offers a wide range of dining, entertainment, and leisure options
Work Schedule: Full-time, Monday to Friday, 8:30 AM - 5:30 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: JTI's Bangkok office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone screening with the Talent Advisor
- Assessment tests to evaluate data analysis and project management skills
- Interviews with the Marketing Director and other relevant stakeholders
- Final offer and onboarding
Key Assessment Areas:
- Data analysis and interpretation skills
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with JTI's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the FMCG industry and JTI's business
- Prepare examples of your data analysis and project management skills to discuss during the interview
ATS Keywords: FMCG marketing, marketing planning, new product development, market research, data analysis, project management, management skills, planning skills, attention to detail, communication skills, English proficiency, Thai proficiency, team collaboration, performance tracking, brand strategy, portfolio development
ASSUMPTION: JTI's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Nielsen data and other market research tools
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Data visualization tools (e.g., Power BI, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Freedom: JTI believes in creating a culture of freedom, where employees are empowered to make decisions and drive innovation
- Responsibility: JTI takes responsibility for its actions and their impact on society and the environment
- Respect: JTI values diversity and inclusion, fostering a culture of respect for all employees
Work Style:
- Collaborative: JTI encourages cross-functional teamwork and collaboration to drive business success
- Dynamic: JTI operates in a fast-paced, ever-changing industry, requiring employees to be adaptable and responsive to change
- Inclusive: JTI values diversity and fosters an inclusive work environment where all employees feel valued and respected
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working with data and conducting analysis to drive business decisions?
- Do you have a proven track record of managing multiple projects simultaneously?
ASSUMPTION: JTI's culture is built on a foundation of freedom, responsibility, and respect, with a strong emphasis on collaboration and inclusivity.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic industry requires adaptability and resilience
- Managing multiple projects simultaneously can be challenging and time-consuming
- Working with data and conducting analysis requires strong attention to detail and data accuracy
- Occasional overtime may be required to meet project deadlines
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position offers a unique blend of strategic planning, data analysis, and project management responsibilities
- In the FMCG industry, this role is typical for marketing associates with 3-5 years of experience
- Career progression in this role could lead to opportunities in brand management, market research, or other marketing specializations
ASSUMPTION: This role offers a well-rounded marketing experience with a strong focus on data analysis and project management, setting candidates up for success in their future marketing careers.
📝 Sample Projects
- Conducting a comprehensive brand performance analysis and developing a strategic plan to improve brand share and market penetration
- Managing a cross-functional team to launch a new product or packaging initiative, from concept development to execution
- Proposing and executing a SIBI project to gather insights on consumer behavior and market trends, driving business decision-making
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and organization structure?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does JTI support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your data analysis and project management skills to discuss during the interview
- Follow up with the Talent Advisor one week after submitting your application to confirm receipt and inquire about next steps
- If selected, complete the assessment tests and prepare for interviews with the Marketing Director and other relevant stakeholders
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
