📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Ekwa Marketing Inc.
🔹 Location: Remote (Sri Lanka)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Managing and promoting podcasts and virtual events
- Blending creativity, organization, and analytical skills
- Working in a fully remote environment with international clients
- Gaining engaging experiences that align with the company's goals
ASSUMPTION: This role requires strong communication, planning, and adaptability skills, as well as a commitment to working flexible hours to accommodate US clients.
📋 Key Responsibilities
✅ Manage and promote podcasts and virtual events
✅ Create engaging and innovative content
✅ Collaborate with the team to achieve company goals
✅ Work independently and manage deadlines in a remote setting
✅ Adapt to working flexible hours, including early mornings or late nights
ASSUMPTION: The role may require working additional hours based on project requirements and may include working on mercantile holidays.
🎯 Required Qualifications
Education: A bachelor’s degree in marketing or an equivalent qualification in digital marketing
Experience: 1-2 years of experience in digital marketing, events, or podcasting
Required Skills:
- Excellent English: Strong writing and speaking abilities for content and communication
- Creativity: Ability to produce engaging and innovative content
- Technical Proficiency: Familiarity with social media and tools like Canva, ConvertKit, and GSuite
- Organization: Strong planning and deadline-management skills
- Adaptability: Comfort working both independently and collaboratively in a remote setting
Preferred Skills:
- Experience working with US clients
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having experience working with US clients or in a remote setting with international teams would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: 70,000 LKR (including basic pay and allowances), with a potential increment after a 6-month probation. This is an industry-standard salary for an entry-level marketing role in Sri Lanka.
Benefits:
- Flexibility: Schedule your 8-hour workday within the specified time frame
- Work-from-Home: Enjoy the convenience of remote work
- EPF/ETF: Enrollment in Sri Lanka’s employee provident and trust funds
- Legal Compliance: Adherence to the Sri Lankan Shop and Office Act
- Paid Leave: Generous paid leave policy
- Training/Certification Programs: Selected training and certification programs
- Performance-Based Annual Rewards: Annual rewards based on performance
- Global Exposure: Work with international clients and a diverse team of 250+ employees worldwide
Working Hours: 8 hours a day, with flexibility within a specific time frame (5 hours during the day and 3 hours at night). The role requires flexibility within US hours, including early mornings or late nights, approximately 4-5 times per month.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Sri Lanka. The working hours may require adjusting your daily routine, so consider your comfort with late-night or early-morning work.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on digital marketing for doctors
Company Size: 51-200 employees, providing a medium-sized company environment with opportunities for growth and collaboration
Founded: 2008, with over a decade of experience in digital marketing
Company Description:
- Ekwa Marketing Inc. helps doctors boost their patient flow and achieve monthly growth through expert digital marketing strategies
- The company offers a compelling package, including flexibility, work-from-home options, and global exposure
- Ekwa Marketing Inc. is committed to employee well-being, professional growth, and financial security
Company Specialties:
- Marketing
- Digital Marketing
- SEO and Search Engine Optimization
Company Website: http://www.ekwa.com
ASSUMPTION: Ekwa Marketing Inc. is a privately held company with headquarters in Mississauga, Ontario, Canada. The company specializes in marketing, digital marketing, and SEO services for doctors.
📊 Role Analysis
Career Level: Entry-Level (0-2 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Remote solely, with flexibility within a specific time frame (5 hours during the day and 3 hours at night)
Growth Opportunities:
- Potential increment after a 6-month probation
- Selected training/certification programs
- Performance-based annual rewards
ASSUMPTION: This role offers growth opportunities through performance-based increments, training programs, and annual rewards. The role may also provide opportunities for career advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Remote (Work-from-Home)
Office Location(s): Sri Lanka
Geographic Context:
- Sri Lanka has a tropical climate and offers a lower cost of living compared to many other countries
- The remote work environment allows for a flexible work-life balance
- Sri Lanka has a diverse culture and rich history, providing a unique work environment
Work Schedule: 8 hours a day, with flexibility within a specific time frame (5 hours during the day and 3 hours at night). The role requires flexibility within US hours, including early mornings or late nights, approximately 4-5 times per month.
ASSUMPTION: The work environment is fully remote, with a flexible work schedule that may require adjusting your daily routine to accommodate US clients.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Complete an initial screening interview
- Participate in a technical assessment or case study
- Attend final interviews with the hiring manager and team members
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and innovation in content creation
- Technical proficiency with relevant tools and platforms
- Organization and time management skills
- Adaptability and comfort working in a remote setting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Provide specific examples of your work, such as podcast episodes or event promotions
- Demonstrate your understanding of the role and company by addressing the required qualifications and responsibilities in your application
ATS Keywords: Marketing Associate, Podcast Management, Virtual Event Promotion, Digital Marketing, Remote Work, English Language Skills, Creativity, Organization, Adaptability
ASSUMPTION: The application process may include an initial screening interview, a technical assessment or case study, and final interviews with the hiring manager and team members. Applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Canva: Graphic design platform for creating visual content
- ConvertKit: Email marketing automation platform
- GSuite: Google's productivity suite, including Google Docs, Sheets, and Slides
ASSUMPTION: The role requires familiarity with social media platforms, Canva, ConvertKit, and GSuite. Applicants should have experience using these tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on helping doctors achieve their goals
- Innovation: Continuously improving and adapting to new trends
- Collaboration: Working together to achieve company goals
Work Style:
- Remote work: Comfortable working independently and collaboratively in a remote setting
- Flexible hours: Ability to work flexible hours to accommodate US clients
- Adaptability: Comfortable adjusting to new tools, platforms, and work environments
Self-Assessment Questions:
- Do you have strong communication skills, both written and verbal, in English?
- Are you comfortable working flexible hours, including early mornings or late nights, to accommodate US clients?
- Do you have experience working remotely and collaborating with international teams?
ASSUMPTION: Applicants should assess their fit with the company's values and work style by considering their communication skills, comfort with flexible hours, and experience working remotely.
⚠️ Potential Challenges
- Working flexible hours, including early mornings or late nights, to accommodate US clients
- Managing multiple projects and deadlines in a remote work environment
- Adapting to new tools, platforms, and work environments as needed
- Working independently and collaboratively with international teams
ASSUMPTION: The role may present challenges related to working flexible hours, managing multiple projects, adapting to new tools, and working with international teams. Applicants should consider their comfort with these potential challenges before applying.
📈 Similar Roles Comparison
- Marketing Coordinator: Similar role focusing on content creation and promotion, but may have additional responsibilities such as event planning and market research
- Social Media Manager: Similar role focusing on social media content creation and engagement, but may have additional responsibilities such as community management and analytics
- Content Marketing Specialist: Similar role focusing on content creation and strategy, but may have additional responsibilities such as SEO and content optimization
ASSUMPTION: This role is similar to other marketing roles, such as Marketing Coordinator, Social Media Manager, and Content Marketing Specialist. Applicants should consider the specific responsibilities and requirements of each role when comparing job opportunities.
📝 Sample Projects
- Podcast episode: Create and promote a podcast episode on a relevant topic, such as digital marketing trends or patient engagement strategies
- Virtual event: Plan and execute a virtual event, such as a webinar or online conference, for a specific client or target audience
- Marketing campaign: Develop and implement a marketing campaign for a specific client or product, including content creation, promotion, and analytics
ASSUMPTION: Applicants should provide specific examples of their work, such as podcast episodes or event promotions, to demonstrate their skills and experiences in the role.
❓ Key Questions to Ask During Interview
- What are the primary responsibilities of this role, and how do they align with the company's goals?
- How does this role collaborate with other departments, such as sales or product development?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for remote employees?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Provide specific examples of your work, such as podcast episodes or event promotions
- Demonstrate your understanding of the role and company by addressing the required qualifications and responsibilities in your application
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
