Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: DrBalcony

🔹 Location: Santa Ana, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing and technical aspects of DrBalcony's balcony business
• Developing and executing comprehensive marketing strategies
• Managing digital presence and optimizing website content
• Leading and mentoring a team of marketing professionals
• Providing technical support to sales teams and clients

ASSUMPTION: This role requires a strong background in both marketing and technical aspects of the balcony industry, with a focus on digital marketing and SEO.

📋 Key Responsibilities

✅ Stay informed about industry-related technical advancements, materials, and construction techniques

✅ Collaborate with the product development team to understand technical aspects and provide input on product improvements

✅ Train the marketing team on technical aspects to effectively communicate product features and benefits to customers

✅ Develop and execute comprehensive marketing strategies to promote balcony products and services

✅ Analyze market trends, customer preferences, and competition to inform marketing decisions

✅ Create and manage marketing campaigns, content, and collateral to drive brand awareness and lead generation

✅ Manage the company's online presence, including the website and social media profiles

✅ Optimize website content and user experience to attract and engage customers

✅ Utilize digital marketing tools to enhance online visibility and customer engagement

✅ Lead and mentor a team of marketing professionals, including copywriters, graphic designers, and digital marketers

✅ Ensure team members are aligned with company goals and execute marketing plans effectively

✅ Provide technical support to the sales team and clients, addressing inquiries and clarifying technical details about balcony products

✅ Collaborate with the customer service team to resolve technical issues and ensure customer satisfaction

✅ Monitor and analyze marketing campaign performance using data and analytics tools

✅ Make data-driven decisions to refine marketing strategies for better results

ASSUMPTION: This role requires a high level of technical expertise in the balcony industry, as well as strong marketing skills and digital marketing proficiency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Engineering, or a related field. A Master's degree is a plus.

Experience: Proven experience in marketing and technical roles within the construction or balcony industry.

Required Skills:

• Strong understanding of construction materials, techniques, and relevant regulations
• Proficiency in digital marketing, SEO, and content management systems
• Exceptional leadership and team management skills
• Analytical mindset with the ability to interpret data and make informed decisions
• Excellent communication skills, both written and verbal
• Creative problem-solving abilities and a proactive approach
• Must have demonstrated Google Ads & campaign experience

Preferred Skills:

• Master's degree in a related field
• Experience in the balcony industry

ASSUMPTION: Candidates should have a strong background in both marketing and technical aspects of the balcony industry, with a focus on digital marketing and SEO.

💰 Compensation & Benefits

Salary Range: $75,000 to $100,000 per year. This range is based on industry standards for a Marketing Manager with 5-10 years of experience in the construction or balcony industry, located in Santa Ana, California.

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Professional Development Opportunities

Working Hours: Full-time position, with standard business hours. Flexibility may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DrBalcony operates in the balcony inspection and manufacturing industry, focusing on safety and compliance with California ordinances SB721 and SB326.

Company Size: DrBalcony has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: DrBalcony was founded in 2021, making it a relatively new company with a strong focus on innovation and technology.

Company Description:

• DrBalcony is a leading technology startup dedicated to the inspection of exterior elevated elements (EEE) in California
• The company specializes in providing innovative solutions for homeowners and property managers, ensuring compliance with ordinances SB721 and SB326
• DrBalcony's cutting-edge mobile application streamlines the inspection process, ensuring thorough and efficient evaluations of all types of EEE

Company Specialties:

• Balcony Inspection
• Balcony Manufacturing
• Balcony Design
• Balcony Installation

Company Website: drbalcony.com

ASSUMPTION: DrBalcony's focus on technology and innovation sets it apart in the balcony industry, offering applicants the opportunity to work with cutting-edge tools and contribute to the company's growth.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in marketing and technical roles within the construction or balcony industry.

Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and work closely with the product development team, sales team, and customer service team.

Work Arrangement: This is an on-site position, with standard business hours. Flexibility may be available for the right candidate.

Growth Opportunities:

• As DrBalcony continues to grow, there may be opportunities for the Marketing Associate to take on additional responsibilities or advance to a management role
• The company's focus on technology and innovation may present opportunities for the Marketing Associate to gain experience in related fields, such as software development or data analysis

ASSUMPTION: DrBalcony's rapid growth and focus on technology provide ample opportunities for the Marketing Associate to grow professionally and take on new challenges.

🌍 Location & Work Environment

Office Type: DrBalcony's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 2500 Red Hill Ave, Suite 200, Santa Ana, California 92705, US

Geographic Context:

• Santa Ana is the second-most populous city in Orange County, California, with a diverse population and a thriving business community
• The city offers a mix of urban and suburban environments, with easy access to beaches, parks, and cultural attractions
• Santa Ana has a Mediterranean climate, with mild winters and warm summers

Work Schedule: The Marketing Associate will work standard business hours, with some flexibility depending on the needs of the team and the company.

ASSUMPTION: DrBalcony's office environment is designed to be collaborative and supportive, with a focus on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth interview with the Marketing Manager to discuss the role and the company's marketing strategy
• Technical assessment or case study to evaluate the candidate's marketing and technical skills
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Marketing strategy and campaign development
• Technical expertise in the balcony industry
• Leadership and team management skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and technical skills, as well as your experience in the construction or balcony industry
• Be prepared to discuss your approach to marketing strategy and campaign development, as well as your understanding of the balcony industry and its technical aspects
• If applicable, provide examples of your work or projects that demonstrate your marketing and technical skills

ATS Keywords: Marketing Strategy, Technical Expertise, Digital Marketing, SEO, Content Management, Team Leadership, Analytical Skills, Communication Skills, Problem Solving, Google Ads

ASSUMPTION: DrBalcony's interview process is designed to assess the candidate's marketing and technical skills, as well as their cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress, Drupal)
• Digital Marketing Tools (e.g., Google Analytics, SEMrush, Hootsuite)
• Project Management Software (e.g., Asana, Trello, Jira)
• Balcony Industry-specific Software (e.g., inspection apps, design software)

ASSUMPTION: DrBalcony uses a variety of tools and technologies to streamline its marketing and technical processes, allowing the Marketing Associate to work efficiently and effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation: DrBalcony values creativity and a willingness to explore new ideas and approaches
• Collaboration: The company fosters a collaborative work environment, with a focus on open communication and teamwork
• Customer Focus: DrBalcony prioritizes the needs and satisfaction of its customers, ensuring that its products and services meet the highest standards

Work Style:

• DrBalcony's work environment is fast-paced and dynamic, with a focus on results and continuous improvement
• The company values a proactive and entrepreneurial approach, with a willingness to take on new challenges and initiatives
• DrBalcony fosters a culture of open communication and feedback, with a focus on learning and growth

Self-Assessment Questions:

• Do you have a strong background in both marketing and technical aspects of the balcony industry?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on results and continuous improvement?
• Do you have excellent communication skills and a willingness to collaborate with others to achieve shared goals?

ASSUMPTION: DrBalcony's company culture is characterized by innovation, collaboration, and a focus on customer satisfaction. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and will share the company's values and work style.

⚠️ Potential Challenges

• The balcony industry can be technical and complex, requiring the Marketing Associate to have a strong understanding of construction materials, techniques, and relevant regulations
• DrBalcony's focus on innovation and technology may present challenges in keeping up with the latest trends and tools
• The Marketing Associate may need to work flexible hours to accommodate the needs of the team and the company
• The balcony industry is subject to regulatory changes and updates, requiring the Marketing Associate to stay informed and adapt to new requirements

ASSUMPTION: The Marketing Associate should be prepared to face these challenges and have the skills and experience necessary to overcome them.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Specialist position in the construction or balcony industry, with a focus on digital marketing and SEO
• However, this role requires a higher level of technical expertise in the balcony industry, as well as a strong background in both marketing and technical aspects
• This role may provide opportunities for growth and advancement within DrBalcony, as the company continues to expand and innovate

ASSUMPTION: While this role is similar to other marketing positions in the construction or balcony industry, it requires a unique combination of marketing and technical skills, as well as a strong understanding of the balcony industry and its regulatory environment.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new balcony product or service
• Creating and managing content for DrBalcony's website and social media profiles, with a focus on SEO and user experience
• Conducting market research and analysis to inform marketing strategy and campaign development
• Providing technical support to the sales team and clients, addressing inquiries and clarifying technical details about balcony products

ASSUMPTION: These sample projects are designed to give the Marketing Associate a sense of the role's responsibilities and the skills required to succeed in the position.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does DrBalcony support the professional development and growth of its employees?
• What are the biggest challenges facing the balcony industry, and how does DrBalcony approach them?
• How does DrBalcony measure the success of its marketing campaigns, and what metrics does it use?
• What is the company's approach to work-life balance, and how does it support its employees in achieving it?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the balcony industry, as well as to assess the candidate's fit with the company's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your marketing and technical skills, as well as your experience in the construction or balcony industry
• Prepare for the interview by researching DrBalcony's company values, marketing strategy, and the balcony industry
• If applicable, provide examples of your work or projects that demonstrate your marketing and technical skills
• Follow up with the hiring manager or the company's HR department one week after submitting your application, to express your interest in the position and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.