Marketing Associate 1 - Riding Warehouse - Alpharetta, GA

📌 Core Information

🔹 Job Title: Marketing Associate 1

🔹 Company: Sports Warehouse, Inc.

🔹 Location: Alpharetta, GA, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the marketing team in developing and executing marketing plans
• Managing content across various platforms to ensure brand consistency
• Conducting market research and analyzing performance metrics
• Providing administrative support for campaigns and promotional activities
• Collaborating with the team to create engaging content and graphics

ASSUMPTION: This role requires a strong understanding of the equestrian industry and social media marketing to create authentic and engaging content.

📋 Key Responsibilities

✅ Oversee the coordination and functionality of the department's activities, providing essential administrative assistance such as preparing reports, managing databases, and supporting event or promotion coordination.

✅ Assist in the development of marketing plans and campaigns, including email marketing, promotions, and events, ensuring alignment with the overall marketing strategy.

✅ Create, schedule, and manage content across multiple platforms (e.g., Facebook, Instagram, TikTok), ensuring brand consistency, engagement, and timely posting based on a well-maintained content calendar.

✅ Assist in developing graphics, copy, and multimedia for social media, email campaigns, blogs, and other marketing materials.

✅ Respond to social media comments and messages to foster relationships and maintain brand presence.

✅ Conduct market research, analyze trends, competitor activities, and audience preferences, and monitor social media performance to adjust strategies and assess campaign effectiveness.

✅ Directly manage the brand ambassador program, coordinating content creation, sending quarterly results, and researching potential new additions to the program.

✅ Ensure all content and marketing materials align with the company’s brand voice and guidelines.

ASSUMPTION: This role requires a proactive and detail-oriented individual who can manage multiple tasks and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in social media marketing or a related field

Required Skills:

• Proficient in Microsoft Office Suite
• Strong organizational skills and attention to detail
• Excellent communication and active listening skills
• Ability to work independently and collaboratively
• Proven problem-solving skills and creativity
• Familiarity with the equestrian industry
• Experience managing social media accounts and creating content

Preferred Skills:

• Experience with marketing software and tools
• Fluency in Spanish or another language

ASSUMPTION: Candidates with a strong passion for the equestrian world and a solid understanding of social media marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $20.00 - $28.00 per hour. This is an entry-level position, and the salary range reflects the experience required for this role.

Benefits:

• Medical, dental, and vision benefits
• Paid vacation time
• Life and short-term disability insurance
• Merchandise discounts with all Sports Warehouse companies
• Access to on-site fitness facility
• Paid sick time
• 401(k) and profit-sharing programs
• Opportunities for growth
• Employee appreciation events

Working Hours: Full-time, Monday-Friday, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing associates with the required experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Online and Mail Order Retail, specializing in various sports gear

Company Size: 501-1,000 employees. This size allows for a collaborative work environment with opportunities for growth and learning.

Founded: 1992. Sports Warehouse has been providing top-notch customer service and the best selection of sports gear for over three decades.

Company Description:

• Sports Warehouse represents a group of specialty sporting good retailers, including Tennis Warehouse, Running Warehouse, Tackle Warehouse, Skate Warehouse, Inline Warehouse, Ice Warehouse, Derby Warehouse, and Riding Warehouse.
• The company is committed to providing a top-notch customer shopping experience by recommending the right products and delivering the best possible customer service.
• Sports Warehouse strives for excellence while finding simple solutions to get the job done.

Company Specialties:

• Tennis
• Running
• Skate Boarding
• Fishing
• Tackle
• Roller Hockey
• Ice Hockey
• Horseback Riding
• Pickleball
• Derby
• Customer Service
• Product Knowledge
• How-to Videos
• Product Reviews
• Warehouse
• and Customer Experience

Company Website: http://tennis-warehouse.com

ASSUMPTION: Sports Warehouse's diverse range of specialties allows for a unique and dynamic work environment, with opportunities to learn about various sports and industries.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for a career in marketing, with opportunities for growth and development.

Reporting Structure: The Marketing Associate will report directly to the Marketing Manager.

Work Arrangement: This is an on-site position, requiring the employee to physically report to work in Alpharetta, GA.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing Associate to take on more responsibilities and advance their career within the marketing department or other areas of the business.
• The diverse range of specialties within Sports Warehouse also presents opportunities for the Marketing Associate to gain experience in different industries and sports.

ASSUMPTION: With the company's commitment to providing opportunities for growth and learning, the Marketing Associate can expect to develop new skills and advance their career over time.

🌍 Location & Work Environment

Office Type: The Alpharetta office is a professional and collaborative workspace, with standard office equipment such as computers, tablets, and phones.

Office Location(s): 1295 Bluegrass Lakes Pkwy, Alpharetta, GA 30004, US

Geographic Context:

• Alpharetta is a suburb of Atlanta, Georgia, with a population of approximately 65,000 people.
• The city is known for its high quality of life, with excellent schools, parks, and recreational facilities.
• Alpharetta is conveniently located near major highways, making it easily accessible from other parts of the Atlanta metropolitan area.

Work Schedule: Full-time, Monday-Friday, 40 hours per week. The work schedule may occasionally require flexibility to accommodate events or campaigns.

ASSUMPTION: The Alpharetta office provides a professional and collaborative work environment, with easy access to major highways and a high quality of life in the surrounding area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the Director of Marketing

Key Assessment Areas:

• Understanding of the equestrian industry and social media marketing
• Communication and active listening skills
• Problem-solving and creativity
• Organizational skills and attention to detail
• Ability to work independently and collaboratively

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the equestrian industry and social media marketing in your application materials.
• Showcase your creativity and problem-solving skills through examples of past projects or campaigns.

ATS Keywords: Marketing Associate, Social Media Marketing, Content Creation, Equestrian Industry, Marketing Plans, Campaign Execution, Brand Consistency, Market Research, Performance Metrics, Administrative Support, Event Coordination, Graphic Design, Customer Service, Product Knowledge, How-to Videos, Product Reviews, Warehouse, Customer Experience

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Marketing automation and analytics tools (e.g., Google Analytics, Mailchimp, HubSpot)

ASSUMPTION: The Marketing Associate will be expected to learn and utilize various marketing tools and technologies to effectively manage content and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Excellence
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Detail-oriented and organized
• Creative and innovative

Self-Assessment Questions:

• Do you have a strong passion for the equestrian world and a solid understanding of social media marketing?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple tasks and deadlines?
• Do you have strong communication and active listening skills, and the ability to work independently and collaboratively?
• Are you proactive, detail-oriented, and organized, with a strong commitment to excellence and innovation?

ASSUMPTION: Sports Warehouse values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• The Marketing Associate may be required to work occasional evenings or weekends to support events or campaigns.
• The role may involve physically demanding tasks, such as setting up event displays or managing warehouse inventory.
• The Marketing Associate may be required to travel occasionally to attend industry events or conferences.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.

ASSUMPTION: While these challenges may present unique opportunities for growth and learning, candidates should be aware of the potential demands of the role and ensure they are a good fit for the position.

📈 Similar Roles Comparison

• This role is unique in its focus on the equestrian industry and the blend of social media marketing, content creation, and administrative support.
• Compared to other marketing roles, this position may require a more hands-on approach to event coordination and warehouse management.
• Career progression in this role may involve transitioning to a more specialized marketing position within the company or exploring opportunities in other areas of the business.

ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their professional development plan.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new line of equestrian products
• Creating and managing a content calendar for multiple social media platforms, ensuring brand consistency and engagement
• Conducting market research to identify trends and opportunities in the equestrian industry and incorporating findings into marketing strategies

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Marketing Associate may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns and initiatives?
• What are the most challenging aspects of working in the equestrian industry, and how does the company address these challenges?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the equestrian industry and social media marketing.
• Prepare examples of past projects or campaigns that demonstrate your creativity, problem-solving skills, and ability to manage multiple tasks and deadlines.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.