Marketing Associate 1 - Riding Warehouse - San Luis Obispo, CA

📌 Core Information

🔹 Job Title: Marketing Associate 1

🔹 Company: Sports Warehouse, Inc.

🔹 Location: San Luis Obispo, CA

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-Site (San Luis Obispo, CA)

🚀 Job Overview

Key aspects of this role include:

• Managing social media channels for Riding Warehouse
• Creating engaging content and graphics for digital platforms
• Supporting broader marketing campaigns and event coordination
• Conducting market research and analyzing performance metrics
• Collaborating with the marketing team to ensure brand consistency

ASSUMPTION: This role requires a strong understanding of the equestrian industry and social media marketing to create authentic and engaging content.

📋 Key Responsibilities

✅ Oversee the coordination and functionality of the department's activities, providing essential administrative assistance such as preparing reports, managing databases, and supporting event or promotion coordination.

✅ Assist in the development of marketing plans and campaigns, including email marketing, promotions, and events, ensuring alignment with the overall marketing strategy.

✅ Create, schedule, and manage content across multiple platforms (e.g., Facebook, Instagram, TikTok), ensuring brand consistency, engagement, and timely posting based on a well-maintained content calendar.

✅ Assist in developing graphics, copy, and multimedia for social media, email campaigns, blogs, and other marketing materials.

✅ Respond to social media comments and messages to foster relationships and maintain brand presence.

✅ Conduct market research, analyze trends, competitor activities, and audience preferences, and monitor social media performance to adjust strategies and assess campaign effectiveness.

✅ Directly manage the brand ambassador program, coordinating content creation, sending quarterly results, and researching potential new additions to the program.

✅ Ensure all content and marketing materials align with the company’s brand voice and guidelines.

ASSUMPTION: This role requires a proactive approach to managing social media channels and a keen eye for detail to ensure consistent branding across all platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 0-2 years of experience in social media marketing, content creation, or a related role

Required Skills:

• Proven experience managing social media accounts
• Strong understanding of the equestrian industry
• Excellent communication and active listening skills
• Proficient in Microsoft Office Suite and social media management tools
• Strong organizational skills and attention to detail
• Ability to work independently and manage multiple tasks

Preferred Skills:

• Experience with graphic design software (e.g., Adobe Creative Suite, Canva)
• Familiarity with SEO best practices
• Bilingual or multilingual skills

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $20.00 - $28.00 per hour

Benefits:

• Medical, dental, and vision benefits
• Paid vacation time
• Life and short-term disability insurance
• Merchandise discounts with all Sports Warehouse companies
• Access to on-site fitness facility
• Paid sick time
• 401(k) and profit-sharing programs
• Opportunities for growth
• Employee appreciation events

Working Hours: Monday - Friday, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in San Luis Obispo, CA.

📌 Applicant Insights

🔍 Company Context

Industry: Online and Mail Order Retail

Company Size: 501-1,000 employees

Founded: 1992

Company Description:

• Sports Warehouse represents a group of specialty sporting good retailers, including Riding Warehouse
• Offers a wide range of sports gear at guaranteed lowest prices
• Committed to providing excellent customer service and product knowledge

Company Specialties:

• Tennis
• Running
• Skate Boarding
• Fishing
• Tackle
• Roller Hockey
• Ice Hockey
• Horseback Riding
• Pickleball
• Derby
• Customer Service
• Product Knowledge
• How-to Videos
• Product Reviews
• Warehouse
• and Customer Experience

Company Website: http://tennis-warehouse.com

ASSUMPTION: Sports Warehouse is a well-established company with a strong presence in the online retail market, offering a wide range of sports gear and excellent customer service.

📊 Role Analysis

Career Level: Entry Level (0-2 years)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, Monday - Friday, 40 hours per week

Growth Opportunities:

• Advancement to Marketing Associate II or similar role with increased responsibilities
• Potential to take on leadership roles within the marketing department
• Opportunities to gain experience in various aspects of marketing, including event planning, campaign management, and content creation

ASSUMPTION: This role offers significant growth potential for candidates looking to build a career in marketing within the equestrian industry.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative work environment

Office Location(s): 181 Suburban Road, San Luis Obispo, CA 93401

Geographic Context:

• San Luis Obispo is a mid-sized city located on California's Central Coast
• The city offers a mix of urban and rural living, with easy access to outdoor activities and a vibrant downtown area
• San Luis Obispo has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: San Luis Obispo offers a high quality of life, with a pleasant climate, abundant outdoor activities, and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Understanding of the equestrian industry and target audience
• Social media marketing skills and experience
• Creativity and ability to generate engaging content
• Communication and interpersonal skills
• Organizational skills and attention to detail

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media marketing work, such as campaigns you've managed or content you've created
• Be prepared to discuss your understanding of the equestrian industry and how you would apply that knowledge to create engaging content

ATS Keywords: Social Media Marketing, Content Creation, Equestrian Industry, Marketing Campaigns, Brand Consistency, Administrative Support

ASSUMPTION: The interview process for this role is designed to assess the candidate's understanding of the equestrian industry, social media marketing skills, and ability to work collaboratively within a team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Innovation
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a strong understanding of the equestrian industry and its target audience?
• Are you comfortable managing multiple social media channels and creating engaging content?
• Do you thrive in a collaborative work environment and enjoy working as part of a team?
• Are you able to manage your time effectively and prioritize tasks to meet deadlines?

ASSUMPTION: Sports Warehouse values employees who are passionate about the sports industry, customer-focused, and committed to working collaboratively within a team.

⚠️ Potential Challenges

• Managing multiple social media channels and creating engaging content can be time-consuming and require careful planning
• Working in a fast-paced environment with tight deadlines may be challenging for some candidates
• The role may require occasional weekend or evening work to support events or campaigns
• San Luis Obispo's cost of living may be higher than in other areas, which could impact the candidate's budget and lifestyle

ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and open communication with the marketing team.

📈 Similar Roles Comparison

• This role is unique in its focus on the equestrian industry and requires a strong understanding of its target audience
• Compared to other marketing associate roles, this position offers a higher degree of responsibility and autonomy in managing social media channels
• Career progression in this role may lead to opportunities in event planning, campaign management, or content strategy within the equestrian industry

ASSUMPTION: Candidates with experience in the equestrian industry or a strong passion for horses may find this role particularly appealing and well-suited to their interests and skills.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new line of Riding Warehouse products
• Creating engaging content for Riding Warehouse's social media channels, including graphics, copy, and multimedia
• Managing Riding Warehouse's brand ambassador program, including coordinating content creation and sending quarterly results

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Riding Warehouse brand currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for Riding Warehouse and Sports Warehouse as a whole?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?
• How does the marketing team collaborate and communicate with other departments within the company, such as sales and customer service?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the marketing department's goals and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media marketing work, such as campaigns you've managed or content you've created
• Be prepared to discuss your understanding of the equestrian industry and how you would apply that knowledge to create engaging content
• Follow up with the HR department one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.