📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Alphabe Insight Inc
🔹 Location: New Orleans, Louisiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of marketing strategies
- Planning and executing marketing campaigns across various channels
- Conducting market research to identify trends and customer needs
- Analyzing performance metrics and reporting on campaign effectiveness
- Collaborating with cross-functional teams to create promotional materials and content
ASSUMPTION: This role is ideal for a recent graduate or someone with up to two years of marketing experience looking to gain practical experience in a dynamic team environment.
📋 Key Responsibilities
✅ Assist in planning and executing marketing campaigns, including email, print, and digital channels
✅ Conduct market research to identify trends, competitors, and customer needs
✅ Collaborate with cross-functional teams to create promotional materials and content
✅ Analyze performance metrics and report on campaign effectiveness
✅ Support event planning, trade shows, and promotional activities
✅ Maintain and update marketing databases and CRM systems
✅ Help ensure brand consistency across all platforms and materials
ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication skills and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 1-3 years of experience in a marketing or related role
Required Skills:
- Strong written and verbal communication skills
- Ability to manage multiple projects and deadlines effectively
- Proficiency in Microsoft Office Suite and basic knowledge of CRM or marketing software
- Analytical mindset with a keen attention to detail
- Team-oriented with a proactive attitude
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and being fluent in a second language could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Professional growth and development opportunities
- Collaborative and supportive work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is competitive for the New Orleans area and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling and innovation
- The company was founded by industry veterans with a shared vision to disrupt the status quo
- Signal Tru Brand is committed to helping brands find their voice and stand out in a crowded marketplace
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Working at Signal Tru Brand offers an opportunity to be part of a creative and innovative team focused on driving results and sparking joy for clients.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and campaigns
- Access to professional development and training opportunities
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Creative and collaborative office environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- New Orleans is known for its vibrant culture, music, and food scenes
- The city offers a lower cost of living compared to other major metropolitan areas
- New Orleans has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Standard business hours, with flexibility for project demands
ASSUMPTION: Living and working in New Orleans provides a unique cultural experience and a lower cost of living compared to other major cities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-person or virtual interview with the Marketing Manager to discuss the role and answer questions
- Final interview with the CEO or another senior team member to discuss the company and long-term goals
Key Assessment Areas:
- Communication skills and ability to work effectively in a team
- Problem-solving skills and analytical mindset
- Creativity and ability to think outside the box
- Understanding of marketing principles and best practices
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of marketing principles and any relevant projects or campaigns you've worked on
- Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
ATS Keywords: Marketing, Campaign Planning, Market Research, CRM, Brand Consistency, Promotional Materials, Event Planning
ASSUMPTION: The application process at Signal Tru Brand is designed to assess candidates' skills, cultural fit, and long-term potential within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM or marketing software (e.g., HubSpot, Marketo, Salesforce)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, Buffer)
ASSUMPTION: Proficiency in Microsoft Office Suite and basic knowledge of CRM or marketing software are required for this role, while experience with marketing automation tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Creativity
- Innovation
- Authenticity
- Strategic Thinking
Work Style:
- Collaborative and team-oriented
- Proactive and results-driven
- Adaptable and open to feedback
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about storytelling and helping brands find their voice?
- Do you have a proactive attitude and a drive to contribute to meaningful projects?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and innovative, with a strong work ethic and a desire to make a meaningful impact on the company and its clients.
⚠️ Potential Challenges
- Managing multiple projects and deadlines effectively in a fast-paced environment
- Adapting to the unique cultural landscape of New Orleans
- Balancing the demands of client work with internal projects and initiatives
- Staying up-to-date with the latest marketing trends and best practices
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position, but with a greater emphasis on campaign planning and execution
- Unlike some marketing roles, this position requires a strong understanding of both traditional and digital marketing channels
- Career progression in this role could lead to a Marketing Manager or similar leadership position within the company
ASSUMPTION: This role offers a unique blend of marketing responsibilities and requires a well-rounded skill set to succeed.
📝 Sample Projects
- Planning and executing a multi-channel marketing campaign to promote a new product launch
- Conducting market research to identify trends and customer needs in the tech industry
- Collaborating with the design team to create promotional materials for an upcoming trade show
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Marketing Associate at Signal Tru Brand might work on.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most rewarding aspects of working at Signal Tru Brand?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity
- Check the status of your application regularly and be prepared to provide additional information or attend follow-up interviews as needed
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
