📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: mtheory
🔹 Location: Nashville, Tennessee, United States
🔹 Job Type: Full-time
🔹 Category: Music Industry
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Working closely with managers, artists, and mtheory teammates to facilitate client success
- Developing artist marketing plans and strategies based on short- and long-term goals
- Building strong relationships with management teams, labels, and agencies
- Providing actionable analysis to artist managers and external teams regarding music performance and revenue metrics
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. It also demands a strong interest in the music industry and a willingness to learn quickly.
📋 Key Responsibilities
✅ Work with the Team Lead to develop artist marketing plans and strategy based on the short- and long-term goals of the artists and managers.
✅ Develop strong relationships with our partners at management teams, labels, and agencies.
✅ Provide artist managers and external teams with actionable analysis including music performance across platforms/territories, ticket sales, social audience growth, merchandise revenue (D2C & touring), and more.
✅ Assist in the execution and implementation of strategic and operational initiatives on behalf of clients and their artists.
✅ Build a strong foundational knowledge of all aspects of the music industry through regular interaction with record labels, music publishers, management, online and digital marketing, new technologies, advertising, visual assets, radio promotion, publicity, sponsorship, touring, production and manufacturing, event planning, and special projects.
ASSUMPTION: This role involves a wide range of responsibilities, requiring the Marketing Associate to be adaptable and proactive in managing various tasks and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1+ years of experience in the music industry or marketing/entertainment
Required Skills:
- Strong social, communication, and organizational skills
- Ability to manage multiple projects at one time
- Proactive with strong prioritization skills
- Ability to interact with creative executives, managers, and artists
- Interest in music and a desire to learn about the music industry
- Knowledge of analytics platforms, including (but not limited to): Spotify for Artists, Apple Music for Artists, Chartmetric
- Google Suite experience
- Experience pulling and analyzing data (creating reports as well as interpreting data), including email, website backends, etc.
- Basic video and graphic editing skills (Canva or CapCut)
- Knowledge of online and digital platforms including social media
Preferred Skills:
- Experience with CRM software
- Fluency in additional languages
ASSUMPTION: While a degree in marketing or business is preferred, equivalent experience in the music industry or related fields will also be considered. Strong communication and organizational skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $50,000 + annual discretionary bonus
Benefits:
- Comprehensive health benefits including medical, dental, vision, and HSA options
- 401k program with 3% company match
- Festival and/or wellness stipend to use for travel/tickets to festivals or to indulge in wellness programs or services
- 12 weeks of full-paid family leave with an additional 8 weeks of half-paid family leave that can be used any time during the child’s first 18 months of life or adoption by (birthing or non-birthing, any sex) parent
Working Hours: 40 hours per week, with flexible scheduling for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in the music industry. The benefits package is comprehensive and designed to support the well-being and work-life balance of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Music Industry - Artist Development, Marketing, and Management Services
Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment with opportunities for growth and exposure to various aspects of the music industry
Founded: 2010 - mtheory was founded with the mission to provide artist managers with additional manpower and specialized knowledge to be successful in the rapidly evolving music industry
Company Description:
- mtheory is a manager services company offering a marketing, strategy, and operations infrastructure designed to serve artists and artist managers
- They employ a holistic approach to artist development, combining various services to nurture engaged fanbases, maximize revenue, and build long-term artist careers
- mtheory has offices in Nashville, New York, and New Orleans, offering a multi-city work environment
Company Specialties:
- Artist development
- Marketing strategy and operations
- DSP relations
- Product management
- Tour marketing and production expertise
- Business affairs
- Digital and social marketing
- CRM and analytics
- Distribution, production, and financing capabilities
Company Website: mtheory.com
ASSUMPTION: mtheory's unique approach to artist development and management sets it apart in the music industry, offering applicants a diverse and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level - This role is an excellent starting point for individuals interested in the music industry, offering a broad range of responsibilities and opportunities for growth
Reporting Structure: The Marketing Associate will report directly to the Team Lead/Senior Director and work closely with managers, artists, and other mtheory teammates
Work Arrangement: Hybrid - Employees will work from the office for three days a week and remotely for two days, with the option for virtual summer and flexible scheduling
Growth Opportunities:
- Learning about various aspects of the music industry and developing expertise in specific areas
- Building strong relationships with industry professionals and artists
- Advancing to a senior or management role within mtheory or the broader music industry
ASSUMPTION: This entry-level role offers significant growth potential, as the Marketing Associate will gain exposure to various aspects of the music industry and develop valuable skills and connections.
🌍 Location & Work Environment
Office Type: Hybrid - Employees will work from the office for three days a week and remotely for two days
Office Location(s): Nashville, Tennessee, United States (with additional offices in New York and New Orleans)
Geographic Context:
- Nashville is known as "Music City" and is home to a vibrant music industry with numerous recording studios, record labels, and music-related businesses
- The city offers a lower cost of living compared to other major music industry hubs like Los Angeles and New York
- Nashville has a diverse and growing population, with a strong sense of community and cultural events
Work Schedule: Flexible - Employees will have the option to participate in virtual summer, with no in-office days and the ability to take several paid "Summer Fridays" off
ASSUMPTION: The hybrid work arrangement and flexible scheduling options offered by mtheory provide employees with a healthy work-life balance and the opportunity to enjoy the vibrant music scene and cultural events in Nashville.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Hiring Manager
- In-depth interview with the Team Lead/Senior Director
- Final interview with the CEO or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Communication and interpersonal skills
- Organization and time management
- Problem-solving and adaptability
- Knowledge of and passion for the music industry
- Cultural fit with mtheory's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for the music industry and eagerness to learn in your application materials
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and company
ATS Keywords: Marketing, Music Industry, Artist Development, Data Analysis, Project Management, Communication, Organization, Google Suite, Analytics Platforms, Social Media, Digital Marketing
ASSUMPTION: The interview process for this role will focus on assessing the applicant's communication skills, organizational abilities, and passion for the music industry, as well as their cultural fit with mtheory's values.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- Analytics platforms (Spotify for Artists, Apple Music for Artists, Chartmetric)
- Social media platforms (Instagram, Facebook, Twitter, TikTok)
- Video and graphic editing tools (Canva, CapCut)
- CRM software (if applicable)
ASSUMPTION: The Marketing Associate will be expected to have proficiency in Google Suite and basic video and graphic editing tools. Familiarity with CRM software and analytics platforms is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Passion for music and artist development
- Collaboration and teamwork
- Adaptability and continuous learning
- Strong work ethic and attention to detail
- Commitment to diversity, equity, and inclusion
Work Style:
- Adaptable and proactive
- Strong prioritization and time management skills
- Excellent communication and interpersonal skills
- Ability to work both independently and collaboratively
- Willingness to learn and grow in a dynamic work environment
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a project?
- How do you approach building and maintaining strong relationships with clients or colleagues?
- What motivates you to learn and grow in a new role or industry?
ASSUMPTION: Applicants who demonstrate a strong passion for music, a willingness to learn, and a good cultural fit with mtheory's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the music industry may require the Marketing Associate to adapt quickly to changes and new projects
- Managing multiple projects and priorities may be challenging at times, requiring strong organizational skills and time management
- The hybrid work arrangement may present unique challenges in terms of communication and collaboration with team members
- Applicants may face competition from other qualified candidates in the music industry
ASSUMPTION: These potential challenges can be mitigated by the Marketing Associate's strong organizational skills, adaptability, and effective communication with team members and clients.
📈 Similar Roles Comparison
- Marketing Coordinator - Focuses more on day-to-day marketing tasks and less on strategic planning and analysis
- Artist Manager - Oversees the career and business affairs of artists, while the Marketing Associate supports their marketing efforts
- Music Industry Intern - Typically entry-level roles with a narrower focus on specific aspects of the music industry, offering less responsibility and growth potential
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and project management responsibilities, setting it apart from similar roles in the music industry.
📝 Sample Projects
- Developing a comprehensive marketing plan for an artist, including release strategies, promotional activities, and audience engagement initiatives
- Analyzing an artist's streaming and social media performance to identify trends and opportunities for growth
- Coordinating with record labels, management teams, and other stakeholders to execute a successful album release campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from strategic planning and data analysis to project coordination and communication.
❓ Key Questions to Ask During Interview
- What are the most rewarding and challenging aspects of working at mtheory?
- How does mtheory support the professional growth and development of its employees?
- Can you describe a time when a Marketing Associate made a significant impact on an artist's career or project?
- How does mtheory foster a culture of diversity, equity, and inclusion?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: These interview questions are designed to provide insight into mtheory's company culture, the role's responsibilities, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare thoughtful questions to ask during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
