Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Business Financial Group

🔹 Location: Kochi, Kerala, India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Kerala, India)

🚀 Job Overview

Key aspects of this role include:

• Strengthening BFG’s brand presence through digital campaigns and content creation
• Managing BFG’s presence across social media platforms and monitoring performance metrics
• Collaborating with internal teams and external marketing partners to align campaigns with company goals
• Conducting market research and identifying opportunities within accounting, tax, and business incorporation services

ASSUMPTION: This role requires a proactive and results-driven individual with a strong background in service marketing, preferably within the financial industry. The ideal candidate will combine creativity with analytical thinking and have hands-on experience in digital platforms.

📋 Key Responsibilities

✅ Manage BFG’s presence across social media platforms: Instagram, Facebook, YouTube, Google, and LinkedIn

✅ Create, schedule, and publish engaging, brand-aligned content

✅ Monitor performance metrics across platforms and generate weekly analytics reports

✅ Conduct keyword research and competitor analysis to improve campaign targeting and SEO

✅ Assist in planning, launching, and optimizing digital marketing campaigns (email, paid ads, and organic outreach)

✅ Support the development of marketing materials including brochures, one-pagers, presentations, and case studies

✅ Coordinate with internal teams and third-party vendors to align campaigns with company goals

✅ Ensure consistent messaging and branding across all marketing touchpoints

✅ Research market trends and identify opportunities within accounting, tax, and business incorporation services

✅ Track competitor activities and suggest strategies for differentiation and growth

✅ Support promotional events, webinars, and lead generation initiatives

✅ Maintain an organized and accurate CRM/prospects database

✅ Provide ongoing marketing support to the sales team to align efforts and drive qualified leads

✅ Handle day-to-day marketing tasks and vendor coordination efficiently

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the candidate to balance strategic thinking with tactical execution. Strong communication skills and the ability to work independently are crucial for success in this position.

🎯 Required Qualifications

Education: A Master’s in Marketing (MBA) or a related qualification is preferred

Experience: Minimum 2 years of relevant marketing experience, ideally within the professional services or financial sector

Required Skills:

• Proven experience in promoting service-based offerings (accounting, legal, consulting, etc.)
• Proficiency in social media management tools and digital marketing platforms
• Strong verbal and written communication skills in English
• Excellent organizational skills with the ability to prioritize tasks and meet deadlines independently

Preferred Skills:

• Experience in the financial industry
• Fluency in local languages (Malayalam, Hindi)

ASSUMPTION: While a Master’s degree in Marketing is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. Fluency in local languages can be an added advantage for better communication with the local team and clients.

💰 Compensation & Benefits

Salary Range: ₹35,000 - ₹40,000 per month (Based on experience and qualifications)

Benefits:

• Annual increment of 5% performance-based raise after one year
• Paid vacation
• Designated Indian holidays (flexible)
• Paid sick leave

Working Hours: Full-time, Monday to Friday, with flexible timings post-training (3:00 PM - 12:00 AM IST)

ASSUMPTION: The salary range is based on industry standards for marketing roles in Kerala, India, with consideration for the candidate’s experience and qualifications. Benefits are subject to change and may vary based on company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Business Financial Group specializes in accounting and financial solutions for small businesses, operating within the professional services sector

Company Size: BFG is a growing firm with 11-50 employees, offering a collaborative and innovative work environment

Founded: 2004, with a focus on providing tailored financial services to help clients grow and succeed

Company Description:

• BFG prides itself on a team culture that encourages collaboration, innovation, and accountability
• The company aims to provide tailored financial services that help clients grow and succeed
• BFG offers a range of services, including accounting, tax, and business incorporation services

Company Specialties:

• Outsource Accounting
• QuickBooks
• Virtual Accounting
• Personal Tax
• Business Tax
• Sales Tax
• Property Tax
• Incorporation
• Business License
• Payroll
• Accounts Receivable and Payable
• Fractional Accounting
• Tax Compliance
• Bookkeeping
• CFO
• Fractional CFO
• Financial Reporting
• Xero Accounting
• Account Reconciliation

Company Website: http://www.businessfinancialgroup.biz

ASSUMPTION: BFG’s focus on tailored financial services and collaborative work culture makes it an attractive option for marketing professionals seeking to grow within the financial industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 2-5 years of experience in service marketing, preferably within the financial industry

Reporting Structure: The Marketing Associate will report directly to the Marketing Manager or a similar role within the organization

Work Arrangement: This is a remote position based in Kerala, India, with flexible working hours post-training

Growth Opportunities:

• Progression to a Senior Marketing role or a similar position within the marketing department
• Expanding skills and expertise in digital marketing and campaign management
• Potential opportunities to work on international marketing projects, given BFG’s global presence

ASSUMPTION: This role offers growth opportunities for marketing professionals looking to expand their skills and advance their careers within the financial industry.

🌍 Location & Work Environment

Office Type: Remote work environment, with the option to work from home or a co-working space

Office Location(s): Kochi, Kerala, India

Geographic Context:

• Kochi is the commercial capital of Kerala, offering a mix of urban and traditional culture
• The city is well-connected by air, rail, and road, making it easily accessible for remote workers
• Kochi has a tropical climate, with temperatures ranging from 20°C to 35°C throughout the year

Work Schedule: Full-time, Monday to Friday, with flexible timings post-training (3:00 PM - 12:00 AM IST)

ASSUMPTION: Kochi’s vibrant culture and connectivity make it an attractive location for remote workers, offering a mix of urban and traditional experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager or a similar role within the organization
• Final round of interviews with senior management

Key Assessment Areas:

• Marketing skills and experience
• Digital marketing platform proficiency
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing experience, with a focus on service-based offerings
• Demonstrate proficiency in digital marketing platforms and tools
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns or projects you’ve led in the past

ATS Keywords: Marketing, Digital Marketing, Social Media Management, SEO, Campaign Planning, Market Research, CRM Management, Communication Skills, Organizational Skills, Time Management, Email Marketing, Paid Advertising, Lead Generation, Brand Management

ASSUMPTION: BFG’s application process is designed to assess the candidate’s marketing skills, experience, and cultural fit within the organization. Successful applicants will demonstrate a strong understanding of digital marketing platforms and a proven track record in service marketing.

🛠️ Tools & Technologies

• Social media management tools (Hootsuite, Buffer, etc.)
• Digital marketing platforms (Google Analytics, SEMrush, etc.)
• CRM software (HubSpot, Zoho CRM, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with popular social media management, digital marketing, CRM, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Accountability

Work Style:

• Proactive and results-driven
• Creative and analytical thinking
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have experience in promoting service-based offerings within the financial industry?
• Are you comfortable working independently and managing day-to-day marketing tasks?
• Do you possess strong communication skills and the ability to collaborate effectively with internal teams and external vendors?

ASSUMPTION: BFG values proactive, results-driven individuals who can balance creativity with analytical thinking and strong communication skills. Successful candidates will demonstrate a strong cultural fit with the company’s values and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with industry trends and best practices in digital marketing
• Balancing strategic thinking with tactical execution in a fast-paced environment
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple tasks and priorities effectively.

📈 Similar Roles Comparison

• This role differs from similar marketing positions in its focus on service-based offerings within the financial industry
• BFG’s remote work environment offers flexibility and the opportunity to work from home or a co-working space
• Career progression opportunities are available, with the potential to advance to a Senior Marketing role or similar positions within the marketing department

ASSUMPTION: This role offers unique opportunities for marketing professionals seeking to grow within the financial industry, with a focus on service-based offerings and a flexible remote work environment.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase brand awareness and engagement
• Conducting market research to identify opportunities within accounting, tax, and business incorporation services
• Collaborating with internal teams and external vendors to create marketing materials and ensure consistent branding across all touchpoints

ASSUMPTION: These sample projects highlight the diverse range of responsibilities and skills required for success in this role, from creative content development to analytical market research and strategic campaign planning.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects I would be working on in this role?
• How does BFG support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does BFG foster a collaborative and innovative work environment, and what resources are available to support this?
• What are the biggest challenges facing the marketing department currently, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions during the interview process will help applicants better understand the role’s responsibilities, BFG’s work environment, and the company’s expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you’ve led in the past
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.