📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Executive Construction Homes
🔹 Location: Columbia, South Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness through various marketing initiatives
- Providing exceptional customer service to assist in securing sales
- Managing social media platforms and maintaining the company website
- Collaborating with the team to meet sales goals
- Working onsite at the Elgin, SC office with a schedule of 8 AM to 5 PM, Monday through Friday
ASSUMPTION: This role requires a balance of independent work and collaboration, with a strong focus on customer service and marketing expertise.
📋 Key Responsibilities
✅ Utilize and implement a variety of marketing initiatives to grow brand awareness with the local community and generate sales traffic
✅ Design, develop, and maintain the company’s visual marketing materials
✅ Responsible for managing social media platforms and keeping the company website up to date
✅ Act as a marketing expert to collaborate, guide, and boost marketing activity for the team to meet ongoing sales goals
✅ Provide exceptional customer service and help guide customers through the home building/buying journey
✅ Handle agent communication and assist in adjusting pricing on houses through incentives or physical changes to price
ASSUMPTION: This role involves a mix of creative and analytical tasks, with a focus on driving sales through effective marketing strategies and excellent customer service.
🎯 Required Qualifications
Education: Not specified, but relevant experience is preferred
Experience: 2-5 years of marketing experience required, with a strong preference for those who have experience doing so in the real estate industry
Required Skills:
- Proficient computer knowledge/skills (i.e., MS Office Suite such as Excel, Word, and PowerPoint)
- Equal strength in collaboration and working independently
- Adaptability to change and enjoyment of improving processes
- Passion and skill for interacting with customers in large purchase decisions
Preferred Skills:
- An active real estate license, or willingness to obtain one
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field may be beneficial but is not required for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000+ per year, negotiable based on experience level and credentials
Benefits:
- 401k matching
- Healthcare coverage
- Dental and vision coverage
- Life insurance policy
- Paid time off, including some holidays
- Auto allowance for mileage or use of a personal vehicle
- Company-issued laptop, iPad, and phone
- Opportunity to complete outside real estate transactions, dependent on discretion of the team’s manager
Working Hours: 40 hours per week, Monday through Friday, 8 AM to 5 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate role in the real estate industry, with 2-5 years of experience, in the Columbia, SC area.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Executive Construction Homes is a family-owned, premier production home builder in the Midlands of South Carolina that has built over 1,000 homes since 1989. They focus on quality, value, and trust in every part of the purchasing and construction process for their homebuyers.
Company Size: Small (11-50 employees) - This size allows for a more personal and collaborative work environment, with opportunities for growth and direct impact on the company's success.
Founded: 1989 - Executive Construction Homes has a long-standing reputation in the Columbia, SC area, with over three decades of experience in the home building industry.
Company Description:
- Locally owned and operated for over 30 years
- Building value and distinction since 1989
- Committed to making the dream of home ownership a reality
Company Specialties:
- New homes
- Luxury homes
- Brick homes
- Golf neighborhoods
- 55+ and active adult communities
- Affordable homes
- One-level homes
- Villa homes
Company Website: http://www.echouses.com
ASSUMPTION: Executive Construction Homes is a well-established company in the Columbia, SC area, with a strong focus on quality and customer satisfaction in the home building industry.
📊 Role Analysis
Career Level: Mid-level - This role requires 2-5 years of marketing experience and offers opportunities for growth within the company.
Reporting Structure: This role reports directly to the team's manager and works closely with the sales and marketing teams to achieve ongoing sales goals.
Work Arrangement: On-site, with a schedule of 8 AM to 5 PM, Monday through Friday. This role requires working onsite at the Elgin, SC office.
Growth Opportunities:
- Potential to complete outside real estate transactions, dependent on the discretion of the team’s manager
- Opportunities for career advancement within the company, as Executive Construction Homes continues to grow and expand
ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on driving sales and marketing initiatives to meet ongoing sales goals.
🌍 Location & Work Environment
Office Type: On-site - This role requires working onsite at the Elgin, SC office.
Office Location(s): 161 Pontiac Business Center Dr, 1020, Elgin, South Carolina 29045, US
Geographic Context:
- Columbia, SC is the second-largest city in South Carolina, with a population of over 130,000
- The city offers a mix of urban and suburban living, with a variety of neighborhoods and amenities
- Columbia is home to several major employers, including the state government, healthcare providers, and educational institutions
Work Schedule: Monday through Friday, 8 AM to 5 PM, with some flexibility for marketing events and customer service needs
ASSUMPTION: The work environment at Executive Construction Homes is collaborative and customer-focused, with a strong emphasis on driving sales and marketing initiatives to meet ongoing goals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Marketing expertise and experience
- Customer service skills
- Adaptability and problem-solving skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for customer service and marketing in the real estate industry
- Prepare examples of marketing initiatives you've led or contributed to in previous roles
- Research Executive Construction Homes and their marketing strategies to show your enthusiasm for the role
ATS Keywords: Marketing Initiatives, Customer Service, Sales Coordination, Social Media Management, Visual Marketing, Collaboration, Independent Work, Process Improvement, Real Estate Knowledge, Communication, Excel, Word, PowerPoint
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience and customer service skills. Applicants should highlight their relevant experience and achievements in their application materials.
🛠️ Tools & Technologies
- MS Office Suite (Excel, Word, PowerPoint)
- Social media management tools (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Marketo)
ASSUMPTION: The specific tools and technologies required for this role may vary, but a strong proficiency in MS Office Suite and relevant marketing software is essential.
👔 Cultural Fit Considerations
Company Values:
- Quality - Executive Construction Homes is committed to building high-quality homes that meet the needs and expectations of their customers
- Value - The company offers affordable pricing and excellent customer service to ensure customer satisfaction
- Trust - Executive Construction Homes is dedicated to building trust with their customers through transparency and integrity in every aspect of the home buying process
Work Style:
- Collaborative - This role requires working closely with the sales and marketing teams to achieve ongoing sales goals
- Adaptable - Applicants should be comfortable working in a dynamic environment and adapting to change
- Customer-focused - A strong commitment to providing excellent customer service is essential for success in this role
Self-Assessment Questions:
- How do you align with Executive Construction Homes' core values of quality, value, and trust?
- How comfortable are you working in a collaborative environment and adapting to change?
- How do you approach providing excellent customer service in a sales-driven role?
ASSUMPTION: Applicants should be able to demonstrate their alignment with Executive Construction Homes' core values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple marketing initiatives and customer service responsibilities simultaneously
- Adapting to changes in the real estate market and adjusting marketing strategies accordingly
- Balancing independent work and collaboration with the sales and marketing teams
- Meeting ongoing sales goals and expectations
ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews, demonstrating their ability to thrive in a dynamic and customer-focused environment.
📈 Similar Roles Comparison
- Marketing Coordinator - This role may have a more narrow focus on marketing coordination and support, with less emphasis on customer service and sales
- Marketing Manager - This role may have more responsibility for strategic planning and team management, with less focus on day-to-day marketing execution and customer service
- Sales and Marketing Coordinator - This role may have a more balanced focus on sales and marketing, with less emphasis on one specific area
ASSUMPTION: Applicants should research similar roles and compare the responsibilities, requirements, and expectations to ensure they are applying for the right fit for their career goals and skills.
📝 Sample Projects
- Develop and execute a social media marketing campaign to increase brand awareness and generate sales traffic
- Design and implement a customer referral program to encourage satisfied customers to refer their friends and family
- Analyze market trends and adjust marketing strategies to meet ongoing sales goals
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to drive results in a marketing role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and sales strategy for Executive Construction Homes?
- What are the biggest challenges facing the marketing and sales teams currently, and how can this role help address them?
- How does Executive Construction Homes support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does Executive Construction Homes approach customer service and satisfaction in the home buying process?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your passion for customer service and marketing in the real estate industry
- Prepare examples of marketing initiatives you've led or contributed to in previous roles
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
