📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Andrew Roby Inc
🔹 Location: Charlotte, NC
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Managing and curating content for the company's social media accounts
- Generating creative and engaging content
- Creating and executing email marketing campaigns
- Assisting with managing tasks related to conventional marketing
ASSUMPTION: This role requires a strong understanding of digital marketing trends and a passion for staying up-to-date in the field. The ideal candidate will be a self-starter with a proven interest in marketing for trade services and construction.
📋 Key Responsibilities
✅ Develop and execute comprehensive digital marketing strategies to promote The Roby Family of Companies across various online platforms.
✅ Assist with managing and curating content for the company's social media accounts, including regular posting, engagement, and growing the brand's online presence.
✅ Generate creative and engaging content.
✅ Create and execute email marketing campaigns to nurture leads and maintain customer relationships.
✅ Assist with managing tasks related to conventional marketing.
✅ Curate award submissions for various associations.
✅ Ensure the brand message and visual identity are consistent across all digital channels.
✅ Work closely with the marketing team to align digital efforts with the overall marketing plan and company objectives.
✅ Keep up with industry trends and competitors' digital marketing strategies to identify opportunities and threats.
✅ Research best practices and strategies for social media ad campaigns.
ASSUMPTION: The role may require occasional travel to attend industry events or meet with clients, depending on the company's needs and the candidate's performance.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Marketing, or a related field (at minimum).
Experience: 1-3 years of experience (internships included)
Required Skills:
- Interest in Marketing for Trade Services and Construction
- Understands how to implement Call-To-Action Marketing
- Creative thinking and a passion for staying up-to-date with digital marketing trends
- Strong organizational skills and attention to detail
- Proficiency in social media management tools and digital marketing platforms
- Strong written and verbal communication skills
- Self-motivated, proactive, and able to work independently
- Ability to multitask and manage the demands of numerous projects
- Strong personal and business ethics
- Driven, passionate, and career-minded individual
- Civic-minded and actively involved in his or her community
Preferred Skills:
- Experience with CRM software
- Familiarity with SEO and SEM practices
ASSUMPTION: While not explicitly stated, having experience with graphic design software like Adobe Creative Suite or similar tools may be beneficial for creating engaging content.
💰 Compensation & Benefits
Salary Range: $50,000.00 - $60,000.00 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company services
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing positions in the Charlotte, NC area. Benefits may vary based on the company's current offerings and the candidate's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Construction. Andrew Roby Inc is part of The Roby Family of Companies, which includes Andrew Roby, Inc., Roby Services, Roby Commercial, and Roby Realty. The company offers a wide range of services, from custom home construction and renovations to commercial construction and real estate.
Company Size: 51-200 employees. This mid-sized company offers opportunities for growth and collaboration within a team environment.
Founded: 1950. Andrew Roby Inc has a long history in the construction industry and a strong reputation for quality craftsmanship and excellent customer service.
Company Description:
- Comprehensive construction company offering custom home construction and renovations, electrical, handyman, heating and cooling, plumbing, commercial construction, and real estate services.
- Known for its unsurpassed craftsmanship, quality, and excellent customer service.
- Hosts the annual Pitchin’ for Wishes Cornhole Tournament to raise funds for Make-A-Wish® Central & Western NC and other local charities.
Company Specialties:
- Custom Home Construction
- Residential Remodeling
- Residential Renovations
- Residential Additions
- Kitchen Renovations
- Bath Renovations
- Electrical
- Handyman
- Heating & Cooling
- HVAC
- Plumbing
- Commercial Construction
- Senior Living Construction
- Senior Living Renovations
- Residential Real Estate
- Commercial Real Estate
Company Website: http://www.andrewroby.com
ASSUMPTION: The company's focus on community involvement and charitable giving may indicate a strong company culture that values employee engagement and community impact.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent opportunity for recent graduates or early-career marketing professionals to gain experience in digital marketing and trade services.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and work closely with the marketing team to align digital efforts with the overall marketing plan and company objectives.
Work Arrangement: On-site, full-time. The role may require occasional travel to attend industry events or meet with clients.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Marketing Associate to take on more responsibilities or move into a management role.
- The diverse range of services offered by the company provides opportunities for the Marketing Associate to gain experience in various aspects of marketing, from digital to conventional strategies.
- Working closely with the marketing team may provide opportunities for mentorship and professional development.
ASSUMPTION: The company's focus on employee growth and development may indicate opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Corporate office. The company's headquarters is located in Charlotte, NC, with additional offices in Asheville and Boone, NC.
Office Location(s): 2000 West Morehead Street, Charlotte, NC 28208, US; Asheville, North Carolina 28717, US; 6858 NC Highway 105 S, Boone, North Carolina 28607, US
Geographic Context:
- Charlotte, NC is the largest city in the state and the 17th most populous city in the United States. It is known for its vibrant arts and culture scene, professional sports teams, and diverse neighborhoods.
- The company's offices in Asheville and Boone, NC are located in scenic mountain regions with a lower cost of living than Charlotte.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break). The role may require occasional travel to attend industry events or meet with clients.
ASSUMPTION: The company's multiple office locations may provide opportunities for employees to relocate or transfer within the organization as their careers progress.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
- Background check and reference check (if applicable)
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and content generation
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing and trade services.
- Prepare examples of your previous marketing campaigns or projects to discuss during the interview.
- Research the company and its services to demonstrate your understanding of the business and your enthusiasm for the role.
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Email Marketing, Marketing Strategy, Trade Services, Construction Industry, Marketing Associate
ASSUMPTION: The company may use an Applicant Tracking System (ATS) to filter and rank job applications based on relevant keywords. Including these keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing software (e.g., Mailchimp, Constant Contact, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: The company may provide training and access to specific tools and technologies for the Marketing Associate to use in their role.
👔 Cultural Fit Considerations
Company Values:
- Quality craftsmanship and attention to detail
- Excellent customer service and communication
- Community involvement and giving back
- Integrity and strong business ethics
Work Style:
- Collaborative and team-oriented
- Proactive and self-motivated
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong interest in marketing for trade services and construction, and a passion for staying up-to-date with digital marketing trends?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you share the company's values and commitment to quality, customer service, and community involvement?
ASSUMPTION: The company places a strong emphasis on cultural fit and may use behavioral interview questions to assess candidates' alignment with its values and work style.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients, which could disrupt the Marketing Associate's personal schedule.
- The Marketing Associate may need to manage multiple projects simultaneously, which could be challenging for individuals who prefer a more structured or linear work environment.
- The company's focus on quality craftsmanship and attention to detail may require the Marketing Associate to maintain high standards for their work, which could be stressful or time-consuming at times.
- The Marketing Associate may need to work closely with various departments within the company, which could require strong communication and interpersonal skills to navigate different perspectives and priorities.
ASSUMPTION: The company's supportive work environment and focus on employee growth and development may help the Marketing Associate overcome these challenges and succeed in their role.
📈 Similar Roles Comparison
- Compared to other marketing roles in the construction industry, this position places a stronger emphasis on digital marketing strategies and social media management.
- Unlike some marketing roles, this position does not require extensive experience in the construction industry, making it an excellent entry-level opportunity for recent graduates or early-career marketing professionals.
- As a mid-sized company, Andrew Roby Inc offers opportunities for career advancement and growth that may not be available at larger corporations.
ASSUMPTION: The company's focus on digital marketing and entry-level opportunities may make this role more competitive than similar positions at larger corporations or in other industries.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to promote the company's custom home construction services
- Creating and managing social media content campaigns to increase engagement and grow the brand's online presence
- Designing and implementing email marketing campaigns to nurture leads and maintain customer relationships for the company's commercial real estate services
ASSUMPTION: The company may provide specific project examples or case studies during the interview process to assess the candidate's understanding of the role and their ability to apply their marketing skills to the company's services.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into the overall plan?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how does the company support its Marketing Associates in overcoming these challenges?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?
ASSUMPTION: The company may provide additional insights or guidance during the interview process to help the Marketing Associate understand the role and its requirements more clearly.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing and trade services.
- Prepare examples of your previous marketing campaigns or projects to discuss during the interview.
- Research the company and its services to demonstrate your understanding of the business and your enthusiasm for the role.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
