📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Aston Carter
🔹 Location: New London, Connecticut
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Intermediate
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to drive marketing campaigns across digital platforms
- Analyzing campaign data to uncover trends and optimize performance
- Monitoring campaign budgets and identifying areas for improved efficiency and ROI
- Conducting market research and suggesting enhancements to drive traffic, leads, and customer acquisition
- Working closely with internal teams and external partners to maintain alignment across departments and brands
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Assist in the setup and execution of marketing campaigns across digital platforms, ensuring content is aligned with brand and performance goals
✅ Analyze campaign data and user behavior to uncover trends and opportunities, contributing to reporting and presentations that inform strategy and optimize performance
✅ Monitor campaign budgets and identify areas for improved efficiency and ROI across paid media channels
✅ Use market research and performance data to suggest enhancements that drive traffic, leads, and customer acquisition
✅ Work closely with internal teams and external partners to support the launch and scaling of marketing initiatives, helping maintain alignment across departments and brands
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in marketing or a related field
Required Skills:
- Familiarity with digital marketing tools and platforms
- Strong organizational and multitasking skills
- Basic analytical skills (Excel, Looker, or similar tools)
- Clear communication and a collaborative mindset
- A willingness to learn and adapt in a dynamic environment
Preferred Skills:
- Experience in automotive or multi-brand environments
ASSUMPTION: Candidates with relevant experience in digital marketing and a strong analytical mindset will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $62,400 - $72,800/yr. This range is based on industry standards for intermediate marketing roles in the New London, CT area, considering the experience level and required skills.
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Wellness Program
- 401(k) Retirement Plan
- Life Insurance
- Disability Insurance
- Telehealth Services
- Legal Protection Plans
- Identity Protection Plans
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range is competitive for the industry and location, and the benefits package is comprehensive, supporting employee wellbeing and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting. Aston Carter specializes in providing corporate talent solutions to thousands of clients across the globe, focusing on accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions.
Company Size: 1,001-5,000 employees. As a mid-sized company, Aston Carter offers opportunities for growth and collaboration while maintaining a supportive work environment.
Founded: 1997. Aston Carter has over two decades of experience in the staffing and recruiting industry, with a strong reputation for excellence and agility.
Company Description:
- Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe.
- Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain, and select administrative professions, we extend the capabilities of industry-leading companies.
- We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence.
Company Specialties:
- Accounting and Finance
- Business Support
- Strategy
- Change & Transformation
- Operations
- Banking and Financial Services
- Administrative
- Human Resources
- Talent Acquisition
- Procurement
- and Supply Chain
Company Website: http://www.astoncarter.com
ASSUMPTION: Aston Carter's extensive experience and global presence provide a stable and supportive environment for employees, with opportunities for growth and development.
📊 Role Analysis
Career Level: Intermediate. This role is perfect for someone ready to take the next step in their marketing career and contribute to a growing, high-impact team.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product, and creative.
Work Arrangement: Fully on-site in New London, CT. This role requires regular in-person collaboration with team members and stakeholders.
Growth Opportunities:
- Expanding marketing skills and knowledge through hands-on experience and collaboration with cross-functional teams
- Gaining exposure to various aspects of marketing, including campaign management, data analysis, and market research
- Potential for career progression within Aston Carter's marketing department or related fields
ASSUMPTION: This role offers a strong foundation for career growth in marketing, with opportunities to learn and develop skills in a dynamic and collaborative environment.
🌍 Location & Work Environment
Office Type: Corporate office. Aston Carter's New London office is a professional and collaborative workspace designed to support productivity and teamwork.
Office Location(s): 9th Floor, Broadgate Quarter, 1 Snowden Street, London, EC2A 2DQ, GB
Geographic Context:
- New London, Connecticut, is a coastal city with a population of approximately 27,000 people.
- The city offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor recreation, and historical sites.
- New London is located about an hour's drive from both Boston, MA, and Providence, RI, providing easy access to larger metropolitan areas.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed. This role may require occasional overtime or weekend work to support marketing campaigns or events.
ASSUMPTION: New London, CT, offers a pleasant work-life balance, with a mix of urban and suburban living, cultural attractions, and easy access to larger metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing campaign management and execution
- Data analysis and interpretation
- Budget awareness and efficiency
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Demonstrate your understanding of Aston Carter's business and the role's requirements in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and adaptability skills
ATS Keywords: Marketing, Digital Marketing, Campaign Management, Data Analysis, Budget Management, Market Research, Collaboration, Communication, Organizational Skills, Multitasking, Adaptability, Automotive Experience
ASSUMPTION: Aston Carter's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving, collaboration, and adaptability.
🛠️ Tools & Technologies
- Digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software)
- Data analysis tools (e.g., Excel, Looker, or similar tools)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: Familiarity with digital marketing tools and platforms, as well as basic data analysis tools, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Agility
- Inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Results-focused and proactive
Self-Assessment Questions:
- Do I thrive in a collaborative, team-oriented environment?
- Am I comfortable using data to inform decision-making and drive results?
- Can I adapt to changes in priorities and work arrangements as needed?
ASSUMPTION: Aston Carter values candidates who are collaborative, adaptable, data-driven, and results-focused, with a strong commitment to integrity and expertise.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational and multitasking skills
- Working with tight deadlines and shifting priorities, demanding adaptability and flexibility
- Collaborating with cross-functional teams and external partners, requiring strong communication and interpersonal skills
- Analyzing and interpreting data to uncover trends and opportunities, which may require some learning and development in data analysis tools
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, effective communication, and a willingness to learn and develop new skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on both campaign management and data analysis, offering a well-rounded marketing experience
- As a mid-sized company, Aston Carter offers opportunities for growth and collaboration while maintaining a supportive work environment
- Career progression within Aston Carter's marketing department or related fields is possible, with opportunities to expand marketing skills and knowledge
ASSUMPTION: This role offers a unique blend of marketing campaign management and data analysis, providing a strong foundation for career growth in marketing.
📝 Sample Projects
- Developing and executing a targeted social media campaign to promote a new product launch
- Analyzing website traffic and user behavior to identify trends and optimize content and layout
- Conducting market research to assess customer preferences and inform product development and marketing strategies
ASSUMPTION: These sample projects illustrate the mix of creative and analytical skills required for success in this role, with a focus on data-driven decision making and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role, and how it might vary depending on marketing priorities?
- How does this role collaborate with other marketing team members and cross-functional teams to support marketing initiatives?
- What opportunities are there for professional development and career growth within Aston Carter's marketing department or related fields?
- How does Aston Carter support work-life balance for its employees, particularly in this role?
- What are the most important qualities and skills for success in this role, and how do they align with my own strengths and experiences?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, experiences, and career goals, as well as Aston Carter's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and adaptability skills
- Research Aston Carter's business and the role's requirements to demonstrate your understanding and enthusiasm
- Follow up with Aston Carter one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
