📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Alphabe Insight Inc
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns across digital and traditional channels
- Conducting market research and analyzing trends to support strategic planning
- Collaborating with creative and strategy teams to develop engaging promotional materials
- Tracking and reporting campaign performance and key metrics
- Coordinating logistics for promotional events, trade shows, or product launches
- Supporting branding, outreach, and internal communication efforts
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will be proactive, adaptable, and passionate about marketing.
📋 Key Responsibilities
✅ Assist in planning and executing marketing campaigns across digital and traditional channels
✅ Conduct market research and analyze trends to support strategic planning
✅ Collaborate with creative and strategy teams to develop engaging promotional materials
✅ Track and report campaign performance and key metrics
✅ Coordinate logistics for promotional events, trade shows, or product launches
✅ Support branding, outreach, and internal communication efforts
✅ Ensure consistency in messaging and adherence to brand guidelines
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring the ability to switch between big-picture thinking and detailed execution.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 1-2 years of experience in marketing or a similar role preferred
Required Skills:
- Strong written and verbal communication skills
- Proficient in Microsoft Office Suite and comfortable with data analysis
- Ability to manage multiple projects and meet deadlines
- High attention to detail and a proactive attitude
- Creative thinking and a willingness to learn and adapt
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and fluency in a second language could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 annually
Benefits:
- Competitive salary
- Opportunities for professional development and career advancement
- Collaborative and supportive work environment
- Paid time off and holidays
- Health, dental, and vision insurance
- Ongoing training and skills development programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is competitive for an entry-level marketing role in Grand Rapids, Michigan.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Brand Development
Company Size: 51-200 employees
Founded: 2019
Company Description:
- At Alphabe Insight Inc, we believe that excellence starts with precision, vision, and people.
- As a growing consulting and brand development firm, we are dedicated to empowering businesses with innovative solutions and seamless support.
- Our team thrives on professionalism, adaptability, and forward-thinking strategies that position our clients for long-term success.
Company Specialties:
- Marketing
- Brand Development
- Consulting
Company Website: signaltrubrand.com
ASSUMPTION: Alphabe Insight Inc is a growing firm that values professionalism, adaptability, and forward-thinking strategies.
📊 Role Analysis
Career Level: Entry-level to 2 years
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities for professional development and skills training
- Exposure to various aspects of marketing, allowing for a well-rounded skillset
ASSUMPTION: This role offers growth opportunities through professional development, career advancement, and exposure to various marketing aspects.
🌍 Location & Work Environment
Office Type: On-site, collaborative work environment
Office Location(s): Grand Rapids, Michigan
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, known for its vibrant arts scene and natural beauty.
- The city offers a mix of urban and suburban living, with a cost of living lower than the national average.
- Grand Rapids is home to several Fortune 500 companies and a growing startup scene.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The work environment at Alphabe Insight Inc is collaborative and supportive, with a focus on professional development and growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-person or virtual interview with the Marketing Manager to discuss role responsibilities and expectations
- Final interview with key stakeholders to assess fit within the team and company
Key Assessment Areas:
- Communication skills, both written and verbal
- Problem-solving and analytical skills
- Creativity and adaptability
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Showcase your understanding of the role and company by addressing the job description and company values in your application materials
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
ATS Keywords: Marketing, Campaign Planning, Market Research, Data Analysis, Project Management, Communication, Creative Thinking, Attention to Detail, Adaptability
ASSUMPTION: The application process at Alphabe Insight Inc is designed to assess cultural fit, communication skills, and problem-solving abilities, with a focus on marketing experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Google Analytics
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and social media platforms is likely to be beneficial in this role.
👔 Cultural Fit Considerations
Company Values:
- Professionalism
- Adaptability
- Forward-thinking
Work Style:
- Collaborative
- Supportive
- Focused on professional development and growth
Self-Assessment Questions:
- Do you thrive in a collaborative work environment?
- Are you adaptable and able to manage multiple projects simultaneously?
- Are you passionate about marketing and committed to continuous learning?
ASSUMPTION: Alphabe Insight Inc values professionals who are adaptable, collaborative, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in marketing strategies and priorities
- Working in a fast-paced, dynamic environment
- Meeting and exceeding client expectations
ASSUMPTION: This role may present challenges in managing multiple projects, adapting to changes, and meeting client expectations in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position, but with a greater emphasis on strategic planning and campaign execution.
- In comparison to other marketing roles, this position offers a mix of creative and analytical tasks, as well as opportunities for professional development and growth.
- Career paths from this role may include advancement to Marketing Manager, Marketing Director, or other leadership positions within the marketing department.
ASSUMPTION: This role offers a unique blend of creative and analytical tasks, with opportunities for professional development and growth within the marketing department.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Conducting market research to identify trends and opportunities in the industry
- Collaborating with the creative team to design promotional materials for an upcoming trade show
ASSUMPTION: These sample projects illustrate the mix of creative and analytical tasks required in this role, as well as the importance of collaboration and attention to detail.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall marketing strategy and company goals?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to that culture?
ASSUMPTION: These interview questions are designed to assess the role's priorities, alignment with company goals, opportunities for professional development, work-life balance, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your past marketing campaigns or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
