Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Willow

🔹 Location: Sydney, New South Wales, Australia (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (Remote within Australia)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling content for social media and customer communications
• Managing and scheduling social media posts, primarily on LinkedIn
• Supporting customer marketing efforts and event planning
• Tracking engagement and performance metrics to improve marketing effectiveness
• Collaborating with cross-functional teams to ensure alignment and consistency

ASSUMPTION: This role requires a strong focus on content creation and social media management, with additional support for customer marketing and event planning. It's ideal for a recent graduate or early-career marketing professional looking to gain experience in a fast-paced, tech-forward environment.

📋 Key Responsibilities

✅ Write and edit engaging content for social media, customer communications, and marketing campaigns

✅ Manage and schedule social media posts, ensuring consistent and on-brand messaging

✅ Assist with customer marketing efforts, including developing materials, coordinating case studies, and supporting customer communications

✅ Support the planning and execution of events, from industry conferences to customer webinars

✅ Track engagement and performance metrics across platforms, bringing fresh ideas to improve reach and effectiveness

✅ Collaborate with the broader marketing, sales, and product teams to ensure alignment and consistency across touchpoints

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong writing skills, attention to detail, and a proactive approach to tracking performance metrics.

🎯 Required Qualifications

Education: Currently pursuing or recently completed a degree in Marketing, Communications, PR, or a related field

Experience: 0-2 years of relevant experience in marketing or a related field

Required Skills:

• Strong writing skills with an eye for detail and a feel for brand tone of voice
• Familiarity with LinkedIn and other social media platforms, and tools like Hootsuite or Canva
• Energetic, proactive, and organized, with great communication skills
• Ability to work well in a team and learn in a fast-paced environment

Preferred Skills:

• Experience with customer marketing or event planning
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: Candidates should have a strong academic background in marketing or a related field, with a focus on writing and social media management. Relevant work experience is a plus but not required for entry-level candidates.

💰 Compensation & Benefits

Salary Range: AUD 60,000 - 75,000 per annum (Based on industry standards for entry-level marketing roles in Australia)

Benefits:

• Flexible working arrangements (remote and/or hybrid)
• Parental leave
• Volunteer days (up to 3 days a year)
• Training opportunities (Willow Academy)
• Discounts on shopping and services

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Australia. Benefits are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Willow operates in the software development industry, focusing on smart buildings, digital twins, and enterprise SaaS software. The company serves global customers across various sectors, including education, healthcare, retail, transportation, and commercial real estate.

Company Size: Willow is a mid-sized company with 201-500 employees, providing a supportive environment for growth and learning.

Founded: Willow was founded in 2017 in Sydney, Australia, and has since expanded its presence globally.

Company Description:

• Willow is the leading AI-driven platform revolutionizing the built world by leveraging cutting-edge digital twin technology.
• The company empowers organizations to reduce operational costs of buildings, improve sustainability outcomes, and dynamically optimize asset performance at scale.
• Willow is trusted by global leaders in various industries and is redefining how the world manages and interacts with the built environment.

Company Specialties:

• Smart Buildings
• Building Operations
• Digital Twins
• Digital Engineering
• Digital Architecture
• Condition-Based Maintenance
• AI
• Data Integration
• Enterprise SaaS software

Company Website: willowinc.com

ASSUMPTION: Willow's focus on AI-driven technology and digital twins sets it apart in the software development industry, offering unique growth opportunities for employees.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career marketing professionals looking to gain experience in a fast-paced, tech-forward environment.

Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales and product.

Work Arrangement: This role offers flexible working arrangements, with a hybrid model that combines remote work and on-site presence at the Sydney headquarters.

Growth Opportunities:

• Developing expertise in content creation, social media management, and customer marketing
• Expanding knowledge of the built world and digital twin technology
• Gaining experience in event planning and cross-functional team collaboration
• Potential career progression into senior marketing roles or specialized marketing positions within the company

ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and learning in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Willow's headquarters is located in Sydney, with additional offices in major cities worldwide. The company offers a hybrid work arrangement, combining remote work and on-site presence.

Office Location(s): 1 Farrer Place, Level 21, Sydney, NSW 2000, AU

Geographic Context:

• Sydney is the largest city in Australia, offering a vibrant cultural scene, diverse neighborhoods, and beautiful beaches.
• The city is well-connected by public transportation, making it easy to commute to work.
• Sydney's climate is mild and humid, with warm summers and cool winters.

Work Schedule: Full-time (40 hours per week) with flexible working arrangements, allowing for a healthy work-life balance.

ASSUMPTION: Sydney offers a dynamic and multicultural environment, with a strong job market and ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Manager
• Final interview with the Marketing Director or another senior team member
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Familiarity with social media platforms and tools
• Proactivity and organization
• Communication skills and teamwork
• Alignment with Willow's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your writing samples or a portfolio demonstrating your content creation abilities
• Prepare for behavioral and situational interview questions focusing on your problem-solving skills, teamwork, and adaptability
• Research Willow's company values and be prepared to discuss how you embody them in your personal and professional life

ATS Keywords: Marketing Associate, Content Creation, Social Media Management, Customer Marketing, Event Planning, Performance Tracking, Collaboration, Writing, Attention to Detail, Brand Voice, Proactivity, Organization, Communication Skills, Teamwork, Learning, Marketing Degree, Entry Level, Hybrid Work, Sydney

ASSUMPTION: Willow's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on writing and communication abilities.

🛠️ Tools & Technologies

• Hootsuite (Social Media Management)
• Canva (Graphic Design)
• LinkedIn (Social Media Platform)
• Microsoft Office Suite (Word Processing, Spreadsheets, Presentations)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with these tools is preferred but not required. Willow provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Never give up
• Work smart
• Care about fellow human beings
• Always put your best foot forward

Work Style:

• Performance-driven
• Collaborative
• Adaptable
• Innovative

Self-Assessment Questions:

• How do you embody Willow's company values in your personal and professional life?
• How do you stay organized and proactive in a fast-paced, dynamic work environment?
• How do you approach learning and adapting to new tools and technologies?

ASSUMPTION: Willow prioritizes cultural fit and seeks candidates who align with their company values and work style. Assessing your fit with these values and work style is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement, balancing remote and on-site work
• Staying up-to-date with industry trends and technological advancements in the built world and digital twin technology
• Collaborating effectively with cross-functional teams, including sales and product

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on content creation and social media management, with additional support for customer marketing and event planning
• Willow's focus on AI-driven technology and digital twins sets it apart in the software development industry, offering unique growth opportunities for employees
• Career progression in this role could lead to senior marketing roles or specialized marketing positions within the company, such as Social Media Manager or Content Marketing Manager

ASSUMPTION: This role offers a unique blend of marketing responsibilities, with a strong focus on content creation and social media management. The company's focus on AI-driven technology and digital twins provides ample opportunities for growth and learning.

📝 Sample Projects

• Developing a social media campaign to promote Willow's latest product feature, including creating engaging content and scheduling posts across LinkedIn
• Assisting with the planning and execution of an industry conference, including coordinating logistics, managing speaker communications, and supporting on-site event operations
• Creating a customer case study, including conducting interviews, gathering data, and crafting a compelling narrative that highlights Willow's value proposition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from content creation and social media management to customer marketing and event planning.

❓ Key Questions to Ask During Interview

• How does this role support Willow's overall marketing strategy, and how will my work contribute to the company's success?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the team?
• How does Willow foster a culture of learning and growth, and what opportunities are available for professional development in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured during this period?
• How does Willow support work-life balance, and what resources are available to help employees maintain a healthy work-life balance?

ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, learning style, and work-life balance preferences. They also provide insight into Willow's company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.lever.co/willowinc/475ece3a-15bd-4bdf-a194-78ec632cd603
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on writing and content creation
• Prepare a portfolio or writing samples showcasing your content creation abilities
• Research Willow's company values and be prepared to discuss how you embody them in your personal and professional life
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.