Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: DataKrew Pvt. Ltd.

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Supporting end-to-end onboarding of university partners and their sourcing agents
• Crafting clear and persuasive outreach communications
• Maintaining an organized CRM for tracking outreach pipeline and status updates
• Collaborating on refining OpenGrads GTM assets and tracking key metrics

ASSUMPTION: This role is ideal for someone eager to learn about B2B go-to-market execution and higher-ed operations, with a focus on driving university partnerships and agent activations.

📋 Key Responsibilities

✅ Research and identify suitable universities (IHLs) and their admissions leadership to reach out to

✅ Craft clear, thoughtful outreach emails and LinkedIn InMails to initiate conversations

✅ Maintain an organized CRM (Google Sheets / Airtable / HubSpot) with outreach pipeline, status updates, and call notes

✅ Coordinate demo calls between founder and university stakeholders, ensuring pre- and post-meeting follow-ups

✅ Build onboarding guides and SOPs for student-sourcing agents

✅ Collaborate on refining the OpenGrads deck, landing page copy, and one-pager collaterals

✅ Track key GTM metrics such as outreach volume, conversion rates, demo-to-sign rate, and agent activation

✅ Support webinar and pilot onboarding logistics when required

ASSUMPTION: The role requires strong communication skills, attention to detail, and the ability to manage multiple conversations and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Entry-level (0-2 years) in B2B marketing, sales, or a related role

Required Skills:

• Excellent written communication skills
• Comfortable navigating LinkedIn, email sequencing tools, and maintaining spreadsheets
• Detail-oriented with the ability to juggle multiple conversations and deadlines
• Professional presence and customer empathy when interacting with senior stakeholders
• Ownership mindset and hunger to build from scratch

Preferred Skills:

• Exposure to higher-ed, university partnerships, or edtech sales
• Basic design skills in Canva or Figma to tweak GTM assets
• Understanding of n8n, Zapier, or basic automation workflows

ASSUMPTION: While not mandatory, having experience in higher-ed or edtech sales can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 25,000 - 35,000 per month (Estimated based on entry-level marketing roles in Pune)

Benefits:

• Letter of Recommendation
• Direct mentorship from the founder and strategic insight into product-market fit
• Experience in working with global education institutions and agent networks
• Potential conversion to full-time GTM staff based on performance

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on entry-level marketing roles in Pune, India. Actual compensation may vary based on performance and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on electric vehicles and battery analytics

Company Size: 11-50 employees, providing a close-knit and collaborative work environment

Founded: 2019, with a mission to realize a smart, secure world by connecting people and infrastructure to drive socio-economic value

Company Description:

• Datakrew is a deep-tech IP-backed company focusing on real-time EV battery analytics using IoT and AI
• They enable a data-driven approach for EV OEMs and fleets to extend vehicle lifespan, enhance battery safety, and increase asset resale value
• Datakrew is currently incubating OpenGrads, an edtech venture focused on building a data and outcomes-driven platform for higher education access and career advancement

Company Specialties:

• Electric Vehicles
• EV Fleets
• EV OEMs
• EV Battery Analytics
• EV Battery Intelligence
• 360° EV Intelligence
• State of Charge (SOC)
• State of Health (SOH)
• Remaining Useful Life (RUL)
• Residual Value
• EV Predictive Maintenance
• Driving and Ride Analytics
• Electric Mobility
• Battery Health

Company Website: datakrew.com

ASSUMPTION: Datakrew's expertise in EV battery analytics and data-driven approaches can provide valuable insights for the Marketing Associate role in OpenGrads.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning in a startup environment

Reporting Structure: The Marketing Associate will report directly to the founder of OpenGrads and work closely with the Datakrew team

Work Arrangement: Remote OK, with flexible hours and the opportunity to work from the Pune office when needed

Growth Opportunities:

• Learning about B2B go-to-market execution and higher-ed operations
• Gaining experience in working with global education institutions and agent networks
• Potential conversion to full-time GTM staff based on performance

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given the startup's early-stage nature and focus on expansion.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site), with the option to work from the Pune office or remotely

Office Location(s): Baner Road, Pune, Maharashtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra, known for its educational institutions and IT industry
• The city offers a mix of traditional Indian culture and modern amenities, providing a vibrant and diverse work environment
• Pune's strategic location makes it an ideal hub for connecting with universities and agents across India and globally

Work Schedule: Full-time (40 hours/week) with flexible hours, allowing for a healthy work-life balance

ASSUMPTION: Pune's thriving educational ecosystem and strategic location can provide unique opportunities for the Marketing Associate to engage with universities and agents.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the founder
• In-depth interview to assess communication skills, problem-solving, and cultural fit
• Final decision and offer

Key Assessment Areas:

• Written communication skills
• Understanding of B2B go-to-market execution
• Ability to manage multiple conversations and deadlines
• Cultural fit with the startup environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of higher-ed operations and B2B marketing in your application materials
• Showcase your enthusiasm for learning and growth in a startup environment

ATS Keywords: B2B marketing, university partnerships, higher-ed operations, outreach strategy, CRM management, GTM metrics, webinar logistics, onboarding processes

ASSUMPTION: The application process may vary based on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Google Sheets or Airtable for CRM management
• HubSpot (if applicable)
• LinkedIn for outreach and networking
• Email sequencing tools (e.g., Mailshake, Lemlist)
• Canva or Figma for GTM asset design (bonus skill)
• n8n or Zapier for automation workflows (bonus skill)

ASSUMPTION: Familiarity with these tools is not required but can be beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Ownership mindset

Work Style:

• Startup environment with a focus on growth and learning
• Remote-friendly with flexible hours
• Close-knit team with a strong emphasis on collaboration and communication

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working remotely and managing your own time?
• Do you possess strong communication skills and the ability to build relationships with senior stakeholders?
• Are you eager to learn about B2B go-to-market execution and higher-ed operations?

ASSUMPTION: Candidates who align with Datakrew's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple conversations and deadlines in a fast-paced startup environment
• Building relationships with senior stakeholders in higher-ed institutions
• Adapting to the unique challenges and opportunities of the higher-ed and edtech industries
• Navigating the complexities of global university partnerships and agent networks

ASSUMPTION: These challenges can be overcome with strong communication skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position offers a unique focus on higher-ed operations and university partnerships
• Unlike many entry-level marketing roles, this position provides direct mentorship from the founder and the opportunity to work on strategic projects
• This role offers a more specialized focus on B2B go-to-market execution in the higher-ed and edtech industries

ASSUMPTION: Candidates should consider the unique aspects of this role when comparing it to other marketing positions.

📝 Sample Projects

• Developing and executing an outreach strategy to engage university admissions leadership
• Creating onboarding guides and SOPs for student-sourcing agents
• Refining OpenGrads GTM assets, such as the deck, landing page copy, and one-pager collaterals
• Tracking and analyzing key GTM metrics to optimize outreach and onboarding processes

ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and may vary based on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for OpenGrads and how this role fits into that plan?
• What are the most significant challenges facing the higher-ed and edtech industries, and how does this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company foster a culture of innovation and continuous learning?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous outreach efforts or marketing campaigns
• Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.