Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: ThoughtFull™ World

🔹 Location: Kuala Lumpur, Malaysia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing operations, content coordination, campaign support, and digital engagement
• Assisting in campaign execution and tracking performance across digital and offline channels
• Maintaining and updating internal marketing calendars and asset libraries
• Supporting CRM and database management, merchandise production, and social media efforts

ASSUMPTION: This role is ideal for a passionate, eager-to-learn individual ready to take on a broad range of responsibilities and gain exposure to various marketing functions.

📋 Key Responsibilities

✅ Assist in campaign execution and tracking performance across digital and offline channels

✅ Maintain and update internal marketing calendars and asset libraries

✅ Support internal reporting and preparation of marketing performance decks

✅ Populate the MQL (Marketing Qualified Lead) database with accurate data

✅ Assist in sourcing quotations from suppliers for marketing merchandise and coordinate production timelines

✅ Gather and organize photo/video assets from internal teams for social content and aid in content ideation and creation

✅ Assist with proofreading, formatting, and light editing of marketing materials

✅ Collaborate on content calendars and campaign ideas with the team and help ensure brand consistency across all touchpoints

ASSUMPTION: The role may evolve based on the team's needs and the company's growth, with opportunities to take on more responsibilities over time.

🎯 Required Qualifications

Education: Diploma or Bachelor’s Degree in Marketing, Communications, Business, or a related field

Experience: 0-2 years of relevant experience

Required Skills:

• Strong organizational and time-management skills
• Familiarity with Google Workspace or Microsoft Office Suite
• Basic knowledge of marketing and digital channels (email, social, website, etc.)
• A can-do attitude, eagerness to learn, and collaborative mindset
• Good verbal and written communication skills

Preferred Skills:

• Experience with CRM software
• Knowledge of marketing automation tools

ASSUMPTION: While not explicitly stated, having a basic understanding of marketing principles and digital channels is essential for this role.

💰 Compensation & Benefits

Salary Range: MYR 3,000 - 4,500 per month (Estimated based on industry standards for entry-level marketing roles in Kuala Lumpur)

Benefits:

• Medical insurance
• Flexible working hours
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Kuala Lumpur. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: Small (11-50 employees) - A small company size fosters a close-knit team environment and offers more opportunities for growth and impact.

Founded: 2019 - ThoughtFull™ World is a relatively young company with a mission to simplify mental health for personal and professional growth.

Company Description:

• ThoughtFull™ World is a Temasek-backed digital mental health company providing seamless end-to-end mental healthcare through insurers and employee benefits.
• The company offers a range of services, including self-driven learning, one-on-one daily bite-sized coaching with mental health professionals, and more.
• ThoughtFull™ World aims to make mental health a priority for everyone, every day, by empowering individuals to proactively engage with their mental wellbeing.

Company Specialties:

• Mental Health
• Digital
• Mobile
• Coaching
• Wellness
• Impact
• Workshops
• Therapy
• Employee Assistance Program
• Corporate Wellness

Company Website: http://www.thoughtfull.world

ASSUMPTION: ThoughtFull™ World is committed to making mental health more accessible and prioritized in everyday life, creating a positive work environment focused on employee growth and well-being.

📊 Role Analysis

Career Level: Entry-Level - This role is an excellent starting point for a career in marketing, offering a broad range of responsibilities and opportunities to learn and grow.

Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and work closely with various internal teams, such as content, design, and sales.

Work Arrangement: Hybrid (On-site & Remote) - The role offers a flexible work arrangement, allowing employees to work both on-site and remotely, depending on their preferences and the team's needs.

Growth Opportunities:

• Learning and developing marketing skills through hands-on experience and collaboration with experienced team members.
• Gaining exposure to various marketing functions and potentially taking on more responsibilities as the company grows.
• Contributing to ThoughtFull™ World's mission and making a real impact on mental health accessibility and prioritization.

ASSUMPTION: This role offers ample opportunities for growth and development, both personally and professionally, as the company continues to expand and make an impact in the mental health industry.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) - ThoughtFull™ World offers a flexible work environment, allowing employees to work both on-site and remotely, depending on their preferences and the team's needs.

Office Location(s): Kuala Lumpur, Malaysia - The company's headquarters is located in Kuala Lumpur, with the option for remote work.

Geographic Context:

• Kuala Lumpur is a bustling city with a mix of modern and traditional elements, offering a vibrant culture, diverse food scene, and numerous entertainment options.
• The city is well-connected by public transportation, making it easy to commute to the office or explore the city.
• Kuala Lumpur's tropical climate offers warm weather year-round, with some variation in rainfall throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible hours - The role offers a full-time work schedule with flexible hours, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: Working in a hybrid environment at ThoughtFull™ World provides the best of both worlds - the opportunity to collaborate and build relationships with team members on-site, along with the flexibility and convenience of working remotely.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and offer

Key Assessment Areas:

• Problem-solving skills and adaptability
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Basic marketing knowledge and eagerness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your understanding of ThoughtFull™ World's mission and how your skills and experiences align with the company's goals.
• Prepare examples of your past marketing efforts, campaigns, or projects to showcase your skills and accomplishments.

ATS Keywords: Marketing, Content Coordination, Campaign Support, Digital Engagement, CRM Management, Data Hygiene, Social Media, Proofreading, Editing, Organizational Skills, Time Management, Communication Skills, Collaboration, Content Creation, Brand Consistency

ASSUMPTION: The application process at ThoughtFull™ World is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the company and the candidate.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• CRM software (e.g., HubSpot, Salesforce, or Zoho CRM)
• Marketing automation tools (e.g., Mailchimp, Hootsuite, or Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's skills and experiences.

👔 Cultural Fit Considerations

Company Values:

• Dream Audaciously - ThoughtFull™ World encourages employees to think big and pursue ambitious goals.
• Do ThoughtFully - The company values careful planning, attention to detail, and deliberate execution in all aspects of work.
• Healthy Employees Make for More Engaging and Productive Work Environments - ThoughtFull™ World prioritizes employee well-being and creates a supportive work environment that fosters growth and success.

Work Style:

• Collaborative - The company values teamwork and encourages employees to work together to achieve common goals.
• Adaptable - ThoughtFull™ World is open to change and encourages employees to be flexible and adaptable in the face of new challenges and opportunities.
• Passionate - The company seeks employees who are passionate about mental health and committed to making a positive impact in the world.

Self-Assessment Questions:

• Do you share ThoughtFull™ World's passion for mental health and commitment to making a positive impact?
• Are you comfortable working in a collaborative, adaptable environment and embracing change?
• Do you have a can-do attitude, eagerness to learn, and strong organizational skills?

ASSUMPTION: ThoughtFull™ World values employees who are passionate, adaptable, and committed to the company's mission, creating a positive and supportive work environment that fosters growth and success.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong organizational and time-management skills.
• As a small company, there may be limited resources and budget constraints, which could impact the scope of marketing efforts and campaigns.
• The role may require occasional on-site work, which could be challenging for candidates who prefer fully remote work arrangements.
• The company is growing rapidly, which may result in a fast-paced work environment with frequent changes and adaptations.

ASSUMPTION: While there may be challenges associated with this role, ThoughtFull™ World offers a supportive work environment that prioritizes employee growth and well-being, helping employees overcome obstacles and succeed in their careers.

📈 Similar Roles Comparison

• Marketing Coordinator - Similar to the Marketing Associate role, a Marketing Coordinator focuses on supporting marketing efforts and campaigns. However, the Marketing Coordinator role may have more specific responsibilities and less exposure to various marketing functions.
• Marketing Specialist - A Marketing Specialist role may have more advanced responsibilities, such as developing and executing marketing strategies, analyzing campaign performance, and managing marketing budgets. This role may require more experience and advanced marketing skills.
• Marketing Manager - A Marketing Manager role involves overseeing the marketing department, setting marketing strategies, and managing marketing teams. This role requires more experience and leadership skills than the Marketing Associate role.

ASSUMPTION: The Marketing Associate role offers a unique opportunity to gain exposure to various marketing functions and take on a broad range of responsibilities, providing a strong foundation for a career in marketing.

📝 Sample Projects

• Planning and executing a social media campaign to raise awareness about mental health and ThoughtFull™ World's services.
• Coordinating with internal teams to create and distribute marketing materials, such as brochures, flyers, and email newsletters.
• Assisting in the organization and promotion of mental health workshops and events, both online and offline.

ASSUMPTION: The Marketing Associate role offers a variety of projects and initiatives, providing opportunities to learn and grow in a dynamic and supportive work environment.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does ThoughtFull™ World support the professional growth and development of its employees?
• What are the key challenges facing the marketing department, and how can this role contribute to addressing them?
• How does ThoughtFull™ World measure the success of its marketing efforts and campaigns?
• What is the team's work style and dynamic, and how does this role fit into the broader marketing department and company goals?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's mission, values, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your past marketing efforts, campaigns, or projects to showcase your skills and accomplishments.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.