Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Skowhegan Savings Bank

🔹 Location: Skowhegan, Maine

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Analyzing marketing data to identify revenue opportunities
• Developing and executing targeted campaigns
• Maintaining and enhancing the Customer Relationship Management (CRM) system
• Collaborating with various business lines and the marketing team
• Creating reporting dashboards and data-driven insights

ASSUMPTION: This role requires a balance of analytical skills, creativity, and strong communication to effectively identify opportunities, develop strategies, and collaborate with diverse teams.

📋 Key Responsibilities

✅ Analyze marketing data to uncover revenue opportunities within the existing customer base

✅ Coordinate marketing campaigns to tap into identified revenue potential

✅ Develop, maintain, and create reporting dashboards merging data from CRM, legacy bank systems, and marketing tech stack

✅ Proactively act as a resource for the marketing team in gathering and processing data, idea generation, and content creation

✅ Uncover business insights, analyze large amounts of data, and effectively reduce complexity to make actionable recommendations

✅ Assist in the overall day-to-day operations of the CRM system and other back-end and front-end applications

✅ Contribute to the development of new processes, track and measure progress, and manage workflows within the CRM system

✅ Support efforts to streamline data across multiple software platforms and enhance data hygiene and quality

✅ Collaborate as a resource for staff in regards to CRM system usage, including one-on-one coaching

✅ Assist the Marketing Team with videography projects and provide support in the creation of video content

✅ Ensure timely and accurate completion of tasks, consistently meeting or exceeding performance benchmarks

ASSUMPTION: This role involves a mix of independent data analysis, team collaboration, and project management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Associate's or Bachelor's degree preferred

Experience: At least 2 years of marketing or data analysis experience

Required Skills:

• Proficient in all aspects of Marketing, including digital, video, audio, and print content
• Ability to identify untapped revenue potential
• Enjoys collaborating across multiple business lines and supporting others as a marketing data expert
• Results-oriented with the ability to move quickly and easily between idea, strategy, data collection, and execution
• Demonstrated knowledge of data analysis, sales, customer service, and CRM systems
• Report writing capabilities
• Strong and effective communication skills, both oral and written
• Excellent relationship and customer service skills
• Ability to present and sell concepts and ideas
• Strong analytic and critical thinking skills
• Excellent organizational skills and attention to detail
• Proficient computer skills, including MS Office suite
• Ability to handle multiple projects, be agile, and meet deadlines

Preferred Skills:

• General knowledge of CRM systems and application support
• Prior Marketing experience

ASSUMPTION: While an Associate's or Bachelor's degree is preferred, relevant experience in marketing or data analysis can be considered equivalent.

💰 Compensation & Benefits

Salary Range: $42,515 - $47,840 per year (Based on industry standards for a Marketing Associate with 2-5 years of experience in the banking sector in Maine)

Benefits:

• Health, Dental, and Vision Insurance
• 401(k) Retirement Plan with Company Match
• Paid Time Off (Vacation, Sick, and Holidays)
• Employee Assistance Program
• Tuition Reimbursement
• Employee Discounts on Bank Services

Working Hours: Full-time, typically 8:30 AM - 5:00 PM, Monday through Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Skowhegan Savings Bank is an independent mutual savings bank with 12 branches throughout Central, Western, and Southern Maine, specializing in personal and business banking.

Company Size: 51-200 employees. As a mid-sized company, Skowhegan Savings Bank offers a balance between a close-knit work environment and opportunities for growth and collaboration.

Founded: 1869. With over 150 years of history, Skowhegan Savings Bank has established itself as a trusted and reliable financial institution in the region.

Company Description:

• Customer-focused banking services
• Community involvement and engagement
• Commitment to employee growth and development

Company Specialties:

• Personal Banking
• Business Banking
• Mortgage Services
• Wealth Management

Company Website: skowhegan.com

ASSUMPTION: Skowhegan Savings Bank's focus on community engagement and customer service creates an environment where employees can build strong relationships and make a meaningful impact.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the Marketing department and the broader organization.

Reporting Structure: The Marketing Associate reports directly to the VP of CX and Marketing and collaborates with various business lines and the marketing team.

Work Arrangement: Hybrid. This role requires being in the office a minimum of 3 days per week, with the remaining days worked remotely.

Growth Opportunities:

• Advancement within the Marketing department
• Expansion into other areas of the business, such as business development or product management
• Professional development and training opportunities

ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring collaboration and integration with the on-site team.

🌍 Location & Work Environment

Office Type: Hybrid. The main office is located in Skowhegan, Maine, with additional branches throughout the region.

Office Location(s): 13 Elm St, Skowhegan, ME 04976

Geographic Context:

• Skowhegan is a small city in central Maine, offering a mix of urban and rural living
• The area is known for its natural beauty, with easy access to outdoor recreation and cultural attractions
• Skowhegan is centrally located, making it an ideal base for exploring Maine's diverse regions

Work Schedule: Full-time, typically 8:30 AM - 5:00 PM, Monday through Friday, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work environment balances the need for collaboration and in-person interaction with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Final interview with the VP of CX and Marketing
• Background check and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing campaign development and execution
• CRM system knowledge and application support
• Communication and collaboration skills
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and data analysis experience
• Demonstrate your understanding of the banking industry and Skowhegan Savings Bank's mission and values
• Prepare examples of your data analysis, marketing campaign development, and content creation work
• Be ready to discuss your approach to identifying revenue opportunities and enhancing customer engagement

ATS Keywords: Marketing, Data Analysis, CRM, Campaign Development, Customer Engagement, Revenue Opportunities, Reporting Dashboards, Collaboration, Communication, Problem-Solving

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit within the Marketing team and the broader organization.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) system (e.g., Salesforce, Microsoft Dynamics 365, or similar)
• Marketing automation and analytics tools (e.g., HubSpot, Marketo, or similar)
• Data visualization and reporting tools (e.g., Tableau, Power BI, or similar)
• Video production and editing software (e.g., Adobe Premiere Pro, iMovie, or similar)

ASSUMPTION: The specific CRM system and marketing tools used may vary depending on the organization's technology stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Community-minded
• Committed to employee growth and development

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach identifying untapped revenue potential within an existing customer base?
• Can you provide an example of a successful marketing campaign you've developed and executed?
• How do you ensure the accuracy and consistency of data within a CRM system?

ASSUMPTION: Candidates who align with Skowhegan Savings Bank's customer-focused and community-minded values will thrive in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing data analysis and interpretation with creative marketing strategies
• Collaborating effectively with various business lines and the marketing team
• Adapting to changes in the banking industry and regulatory environment

ASSUMPTION: The Marketing Associate must be able to manage multiple tasks, prioritize effectively, and adapt to change in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and revenue generation within the existing customer base
• As a mid-sized bank, Skowhegan Savings Bank offers a more personal and collaborative work environment compared to larger financial institutions
• This role provides opportunities for growth and advancement within the Marketing department and the broader organization

ASSUMPTION: Candidates should consider the unique aspects of this role and the organization when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing a targeted marketing campaign to increase mortgage refinancing among existing customers
• Analyzing customer data to identify opportunities for cross-selling and upselling banking services
• Creating a reporting dashboard to track and measure the success of marketing campaigns and customer engagement initiatives

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the Marketing Associate role at Skowhegan Savings Bank.

❓ Key Questions to Ask During Interview

• How does the Marketing team collaborate with other departments to develop and execute targeted campaigns?
• Can you describe the company's approach to data security and privacy, particularly in relation to customer information?
• What opportunities are available for professional development and growth within the Marketing department and the broader organization?
• How does the company support work-life balance for its employees?
• What are the most significant challenges facing the Marketing team in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions help candidates assess the organization's culture, values, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and data analysis experience
• Prepare examples of your data analysis, marketing campaign development, and content creation work
• Be ready to discuss your approach to identifying revenue opportunities and enhancing customer engagement
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.