Marketing Associate

📌 Core Information 🔹 Job Title: Marketing Associate 🔹 Company: Whistic 🔹 Location: Pleasant Grove, UT 🔹 Job Type: Hybrid (SALARIED_FT) 🔹 Category: B2B Marketing 🔹 Date Posted: June 11, 2025 🚀 Job Overview Key aspects of this role include: - Supporting a growing marketing team across multiple functions - Collaborating with specialists while bringing deeper expertise in key areas - Working in a values-driven organization with a focus on growth mindset, extreme ownership, customer focus, and driven by results ASSUMPTION: This role requires a marketing generalist with a strong background in B2B marketing, preferably in SaaS or technology. The ideal candidate will have experience in performance marketing, content marketing, events, marketing operations, product marketing, and customer marketing. 📋 Key Responsibilities ✅ Assist in creating, editing, and optimizing marketing content, including blog posts, case studies, social media posts, emails, and other collateral ✅ Help implement multi-channel marketing campaigns, tracking performance metrics, and providing insights for optimization ✅ Support the planning and execution of virtual and in-person events, webinars, and trade shows ✅ Collaborate with the sales team to develop materials that highlight Whistic's value proposition and competitive advantages ✅ Help maintain and grow Whistic's presence across social media platforms, particularly LinkedIn ✅ Assist with CRM management, marketing automation, and reporting ✅ Support initiatives that drive customer advocacy, testimonials, and case studies ✅ Leverage AI tools to improve content creation, campaign optimization, audience targeting, and data analysis while staying current with emerging AI marketing technologies ✅ Help track and analyze marketing metrics to measure campaign effectiveness and ROI ASSUMPTION: The Marketing Associate will be responsible for a wide range of marketing tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously. They will also need to be data-driven and have a proactive attitude. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field Experience: - 1-3 years of B2B marketing experience, preferably in SaaS or technology - Strong organizational skills with the ability to manage multiple projects simultaneously - Data-driven mindset with attention to detail - Collaborative team player with a proactive attitude - Experience with using AI tools in marketing - Experience with marketing automation platforms and familiarity with CRM systems preferred - Understanding of SEO principles and experience with design tools a plus Required Skills: - B2B Marketing - SaaS - Organizational Skills - Data-Driven Mindset - Collaboration - AI Tools - Marketing Automation - CRM Systems - SEO Principles - Design Tools Preferred Skills: - Experience with specific marketing automation platforms (e.g., HubSpot, Marketo) - Familiarity with specific CRM systems (e.g., Salesforce, HubSpot CRM) - Knowledge of specific design tools (e.g., Adobe Creative Suite, Canva) ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with a focus on SaaS or technology. They will also have experience with marketing automation platforms, CRM systems, and design tools. A data-driven mindset and the ability to manage multiple projects simultaneously are essential for this role. 💰 Compensation & Benefits Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Associate with 1-3 years of experience in the B2B SaaS industry in Utah) Benefits: - Stock options - Medical, dental, and vision insurance - Company-paid life insurance - Internet and wellness stipend - Mental health benefit - Paid parental leave - 18 Paid Holidays - 15 Days PTO (All available your 1st day) + 2 additional days each year of employment! - 3 Whistic DNA Days- Company-paid "Family Day", "Self Day", & "Community Day" - Whistic Fridays- Work ends at 3:00 PM every Friday - A world-class culture and employee experience! Working Hours: 40 hours per week, with flexible hours on Fridays (Whistic Fridays) ASSUMPTION: The salary range for this role is based on industry standards for a Marketing Associate with 1-3 years of experience in the B2B SaaS industry in Utah. Benefits are comprehensive and competitive, reflecting Whistic's commitment to employee well-being and growth. 📌 Applicant Insights 🔍 Company Context Industry: B2B SaaS, specifically focused on vendor security and risk management Company Size: Medium (51-200 employees) Founded: 2015 Company Description: Whistic is a leading provider of proactive vendor security and an innovator in changing the way that companies publish and evaluate security posture to build trust. Whistic is the single source of trust for both buyers and sellers, helping companies speed up the pace of business. The Whistic Trust Catalog® now contains nearly 15,000 company profiles that can be assessed on-demand, and notable customers include Airbnb, Okta, Betterment, Vonage, Qualtrics, and other world-leading brands within healthcare, manufacturing, energy, and education. Company Specialties: - Risk Assessments - IT Security - SaaS - Vendor Management - Cloud Computing - Cyber Security - Information Security - Third Party Risk Management - Vendor Trust Company Website: www.whistic.com ASSUMPTION: Whistic is a well-established company in the B2B SaaS industry, with a strong focus on vendor security and risk management. Their customer base includes prominent brands across various industries, demonstrating their credibility and impact in the market. 📊 Role Analysis Career Level: Mid-level (1-3 years of experience) Reporting Structure: Reports directly to the VP, Marketing Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the week working remotely) Growth Opportunities: - Potential to take on more responsibilities and advance within the marketing team as the company grows - Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business - Possibility to specialize in specific marketing disciplines as the role evolves ASSUMPTION: This role offers opportunities for career growth and development within the marketing team. As Whistic continues to expand, there will be potential for the Marketing Associate to take on more responsibilities and advance within the organization. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location(s): 365 S Garden Grove Ln, Suite 220, Pleasant Grove, UT 84062, US Geographic Context: - Pleasant Grove is a suburb of Provo, Utah, with a population of approximately 35,000 people - The area offers a mix of urban and rural living, with easy access to outdoor recreation and nearby cities - The cost of living in Pleasant Grove is relatively affordable compared to other major metropolitan areas in the United States Work Schedule: Flexible hours on Fridays (Whistic Fridays), with the rest of the week following a standard 9:00 AM - 5:00 PM workday ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility. The location in Pleasant Grove offers a mix of urban and rural living, with easy access to outdoor recreation and nearby cities. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the HR team 3. In-depth behavioral and skills-based interview with the hiring manager and/or team members 4. Final interview with the VP, Marketing 5. Background check and offer extension Key Assessment Areas: - Marketing experience and expertise - Organizational skills and project management abilities - Data-driven mindset and analytical skills - Cultural fit and alignment with Whistic's values Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Be prepared to discuss specific marketing campaigns, projects, and achievements from your past roles - Research Whistic's industry, competitors, and unique value proposition to demonstrate your understanding of the company and market landscape - Prepare questions to ask the interviewers about the company, team dynamics, and growth opportunities ATS Keywords: B2B Marketing, SaaS, Marketing Automation, CRM Systems, AI Tools, Content Creation, Campaign Optimization, Marketing Analytics, Event Planning, Sales Enablement, Customer Advocacy ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing experience, organizational skills, data-driven mindset, and cultural fit. Researching Whistic and preparing thoughtful questions will help demonstrate your interest and engagement with the role. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., HubSpot, Marketo) - CRM systems (e.g., Salesforce, HubSpot CRM) - Design tools (e.g., Adobe Creative Suite, Canva) - AI tools for marketing (e.g., IBM Watson Marketing, SAS Customer Intelligence 360) - SEO tools (e.g., SEMrush, Ahrefs) - Social media management tools (e.g., Hootsuite, Buffer) - Event planning and management tools (e.g., Eventbrite, Cvent) ASSUMPTION: The Marketing Associate will be expected to have experience with various marketing automation platforms, CRM systems, and design tools. Familiarity with AI tools for marketing and SEO tools will also be beneficial for this role. 👔 Cultural Fit Considerations Company Values: - Growth Mindset: Embrace continuous learning and improvement - Extreme Ownership: Take responsibility for your actions and their outcomes - Customer Focused: Prioritize customer needs and exceed expectations - Driven by Results: Achieve measurable impact and hold yourself accountable Work Style: - Collaborative: Work closely with cross-functional teams to achieve common goals - Proactive: Take initiative and anticipate needs before they arise - Adaptable: Embrace change and pivot as needed to meet evolving demands Self-Assessment Questions: 1. How do you embody Whistic's core values in your daily work? 2. Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome? 3. Can you provide an example of a marketing campaign you've worked on that required a high degree of collaboration with cross-functional teams? What was the result? ASSUMPTION: Whistic's core values guide everything they do, and they are looking for a Marketing Associate who feels energized by these values. Candidates should be able to demonstrate their alignment with Whistic's values and work style through their responses to self-assessment questions. ⚠️ Potential Challenges 1. Workload fluctuations: Marketing campaigns and events may require working additional hours to meet deadlines 2. Rapidly evolving industry: The marketing landscape is constantly changing, requiring continuous learning and adaptation 3. Remote work dynamics: Balancing on-site collaboration and remote work may present unique challenges and require strong communication skills 4. Managing multiple projects: The Marketing Associate may need to juggle multiple campaigns, projects, and priorities, requiring strong organizational skills and time management ASSUMPTION: While this role offers many opportunities for growth and development, it also presents potential challenges that candidates should be prepared to navigate. Strong communication skills, organizational skills, and adaptability will be essential for success in this role. 📈 Similar Roles Comparison 1. Marketing Specialist vs. Marketing Associate: - Marketing Specialist: Focuses on specific marketing disciplines (e.g., content marketing, event marketing) with more specialized skills and experience. Typically requires 3-5 years of experience. - Marketing Associate: Generalist role with a broader range of marketing responsibilities. Requires 1-3 years of experience. 2. B2B vs. B2C Marketing: - B2B Marketing: Focuses on marketing to businesses and organizations, with a longer sales cycle and more complex buying decisions. - B2C Marketing: Focuses on marketing to consumers, with a shorter sales cycle and more straightforward buying decisions. ASSUMPTION: The Marketing Associate role at Whistic is more aligned with a B2B marketing focus, requiring experience in B2B marketing, preferably in the SaaS industry. The role is also more generalist in nature, with a broader range of marketing responsibilities compared to a Marketing Specialist role. 📝 Sample Projects 1. Content Marketing Project: Develop a comprehensive content marketing strategy, including blog posts, whitepapers, case studies, and webinars, to generate leads and drive brand awareness 2. Event Marketing Project: Plan and execute a virtual or in-person event, including speaker selection, logistics, promotion, and on-site management 3. Product Marketing Project: Launch a new product or feature, including market research, positioning, messaging, and go-to-market strategy ASSUMPTION: These sample projects illustrate the diverse range of marketing responsibilities that the Marketing Associate may be involved in at Whistic. Experience with these types of projects will be valuable for this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: What are the most critical priorities for this role in the first 30-60-90 days? 2. Team Dynamics: How does the marketing team collaborate and support each other in achieving common goals? 3. Company Growth: What are the biggest challenges facing Whistic's growth, and how can this role contribute to overcoming them? 4. Marketing Strategy: What are the key components of Whistic's marketing strategy, and how does this role fit into that overall plan? 5. Professional Development: What opportunities are there for professional growth and development within the marketing team and the company as a whole? ASSUMPTION: Asking thoughtful questions during the interview process will help you better understand the role, the team, and the company's growth prospects. It will also demonstrate your interest and engagement with the position. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: Whistic Careers 2. Tailor your resume and cover letter to highlight relevant marketing experience and skills 3. Prepare for phone or video screens and behavioral interviews, focusing on your marketing experience and achievements 4. Research Whistic's industry, competitors, and unique value proposition to demonstrate your understanding of the company and market landscape 5. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is for informational purposes only and does not constitute a legal contract between the employer and the applicant. The employer reserves the right to modify or terminate this job description at any time without notice. The employer will not be held liable for any errors or omissions in this job description. The employer is an equal opportunity employer and will consider all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or any other protected characteristic as required by applicable laws. The employer will make reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws.