Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Blink - The Employee App

🔹 Location: London (Old Street office, 3 days/week)

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-06-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days remote, 2 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Managing the EMEA event calendar, including planning and execution of in-person and online events.
• Overseeing campaign execution for EMEA outbound activity and ensuring operational excellence across the marketing team.
• Collaborating with the sales team to drive results and build a culture of partnership and accountability.
• Working in a fast-paced, scaling culture where things move fast, and the team is agile.

ASSUMPTION: This role requires strong organizational skills, creativity, and the ability to work effectively with both internal and external stakeholders. The ideal candidate will be comfortable with ambiguity and have a data-driven mindset.

📋 Key Responsibilities

✅ Manage the EMEA event calendar, including:

• Scoping, budgeting, and planning events.
• On-site execution and follow-up of in-person and online events (webinars and conferences).
• Driving a culture of partnership and accountability with the sales team.

✅ Oversee campaign execution for EMEA outbound activity, including:

• Ensuring campaigns are executed on brand, on time, and are generating measurable results.
• Understanding the pain points of the immediate (internal) customer – the sales team – and mapping these to opportunities for marketing to drive results.

✅ Manage marketing operations, including:

• Being the expert on all marketing operations, including CRM reporting (with the RevOps team).
• Finding and driving efficiencies, building workflows and lists, and ensuring operational excellence across the marketing team.
• Partnering with the counterpart in the US to ensure best practice sharing and efficiency at scale.

ASSUMPTION: The responsibilities listed above are subject to change based on the evolving needs of the company and the team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 3+ years of experience in marketing, with a focus on event management, campaign management, and marketing operations.

Required Skills:

• Proven experience in event management, campaign management, and marketing operations.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent communication and stakeholder management skills.
• Data-driven mindset and the ability to tell stories using data.
• Proactive problem-solving skills and the ability to work effectively in a fast-paced environment.

Preferred Skills:

• Experience working with CRM software (e.g., Salesforce, HubSpot).
• Familiarity with marketing automation tools (e.g., Marketo, Pardot).
• Knowledge of the employee experience or internal communications industry.

ASSUMPTION: While not explicitly stated, having experience with event management software (e.g., Cvent, Eventbrite) and project management tools (e.g., Asana, Trello) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Associate with 3-5 years of experience in London).

Benefits:

• Competitive salary and equity in the company.
• Private healthcare, Ride2Work, and pension scheme.
• 25 days off per year (plus public holidays) and a quirky, spacious, natural light-filled office in London.
• Everything you need to feel good: massages, weekly HIIT and yoga classes, learning & development focus, and mentorship options.

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely for 3 days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills, experience, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on employee experience and internal communications.

Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2015. Blink has been growing steadily since its founding and has established itself as a leader in the employee experience industry.

Company Description:

• Blink is the mobile-first employee experience platform that connects your people, systems, and culture in one super-app.
• It bridges the digital divide between deskless and desk-based workers, supercharging employee communication and engagement at industry-leading companies like McDonald's, Nokia, Domino’s, JD Sports, RATP Dev, and Stagecoach.
• Blink is the top-rated Employee Communications Application on Gartner Peer Insights and a Leader in the G2 Grid for Best Employee Engagement Software.

Company Specialties:

• Employee Experience
• Employee Engagement
• Internal Communications
• Intranet
• Employee App

Company Website: joinblink.com

ASSUMPTION: Blink's focus on employee experience and engagement makes it an attractive option for candidates interested in making a meaningful impact on workplace culture.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity to grow and develop marketing skills in a fast-paced, scaling environment.

Reporting Structure: The Marketing Associate will report directly to the Head of Marketing and work closely with the sales team, as well as other departments within the company.

Work Arrangement: Hybrid (3 days remote, 2 days on-site). This arrangement offers flexibility and the opportunity to work from home for part of the week.

Growth Opportunities:

• As Blink continues to grow, there will be opportunities for the Marketing Associate to take on more responsibility and advance their career within the marketing department or the company as a whole.
• The company's focus on learning and development, as well as mentorship options, provides opportunities for professional growth and skill development.

ASSUMPTION: The Marketing Associate role offers a unique opportunity to gain experience in various aspects of marketing, from event management to campaign management and marketing operations, in a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Quirky, spacious, natural light-filled office in London.

Office Location(s): 2 Westland Place, London, England N1 7LP, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry.
• The Old Street office is located in the heart of London's Tech City, also known as Silicon Roundabout, making it an ideal location for a marketing professional.
• The office is easily accessible by public transportation, with numerous bus, tube, and rail options nearby.

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely for 3 days per week.

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance and the opportunity to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• In-person or virtual interview with the Head of Marketing and other members of the marketing team.
• Final interview with the CEO or another senior leader.

Key Assessment Areas:

• Event management skills and experience.
• Campaign management skills and experience.
• Marketing operations knowledge and experience.
• Data-driven mindset and ability to tell stories using data.
• Strong communication and stakeholder management skills.
• Problem-solving skills and ability to work effectively in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your event management, campaign management, and marketing operations experience.
• Demonstrate your data-driven mindset and ability to tell stories using data in your application materials.
• Showcase your strong communication and stakeholder management skills in your interview preparation.

ATS Keywords: Event Management, Campaign Management, Marketing Operations, Data-Driven, Stakeholder Management, Problem Solving, Agile, Resourceful, Inquisitive, Fast Learning

ASSUMPTION: Blink's hiring process is designed to assess both the candidate's skills and cultural fit, with a focus on finding the best possible fit for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Event management software (e.g., Cvent, Eventbrite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Blink may vary depending on the company's needs and the Marketing Associate's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Employee-centric
• Innovative
• Collaborative
• Agile
• Data-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Blink's company values, specifically "employee-centric" and "innovative"?
• How comfortable are you working in a fast-paced, scaling culture where things move fast, and the team is agile?
• How does your personal work style fit with Blink's collaborative, data-driven, and results-focused work environment?

ASSUMPTION: Blink's company culture is focused on employee engagement, innovation, and collaboration, making it an attractive option for candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

• The fast-paced, scaling nature of the company may require the Marketing Associate to adapt quickly to changes and prioritize effectively.
• The role may involve working with multiple stakeholders, including the sales team, which could present challenges in terms of communication and collaboration.
• The hybrid work arrangement may require the Marketing Associate to be self-motivated and disciplined when working remotely.
• The role may require the Marketing Associate to work outside of regular business hours, particularly when planning and executing events.

ASSUMPTION: The potential challenges listed above can be overcome with strong communication, adaptability, and a focus on results.

📈 Similar Roles Comparison

• This role is unique in its focus on event management, campaign management, and marketing operations within the employee experience industry.
• While there may be similar roles in other industries, the specific focus on employee engagement and communication sets this role apart.
• Career progression in this role could lead to opportunities in marketing management, event management, or other related fields within the company or the broader industry.

ASSUMPTION: The unique focus of this role within the employee experience industry makes it an attractive option for candidates interested in making a meaningful impact on workplace culture.

📝 Sample Projects

• Planning and executing a large-scale employee event, including logistics, vendor management, and on-site execution.
• Developing and implementing a marketing campaign to drive employee engagement and adoption of Blink's platform.
• Analyzing marketing data to identify trends, optimize campaigns, and drive results.

ASSUMPTION: The sample projects listed above are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and responsibilities may vary depending on the company's needs and the Marketing Associate's role within the team.

❓ Key Questions to Ask During Interview

• Can you describe the typical event management process at Blink, from planning to execution and follow-up?
• How does the marketing team collaborate with the sales team to drive results and build a culture of partnership and accountability?
• What is the company's approach to learning and development, and how does it support the growth and success of its employees?
• How does Blink measure the success of its marketing campaigns, and how is this data used to inform future campaigns and strategies?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the team they would be joining. Asking thoughtful and insightful questions demonstrates the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Hybrid Marketing Associate in London at Blink - The Employee App
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your event management, campaign management, and marketing operations experience.
• Prepare for your interview by demonstrating your data-driven mindset and ability to tell stories using data, as well as your strong communication and stakeholder management skills.
• If applicable, prepare examples of your work or a portfolio to showcase your skills and experience.
• Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.