📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Executive Construction Homes
🔹 Location: Elgin, South Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand awareness through various marketing initiatives
- Providing exceptional customer service to help secure sales
- Managing social media platforms and maintaining the company website
- Collaborating with the team to meet ongoing sales goals
ASSUMPTION: This role requires a balance of independent work and collaboration, with a strong focus on customer service and marketing expertise.
📋 Key Responsibilities
✅ Utilize and implement a variety of marketing initiatives to grow brand awareness and generate sales traffic
✅ Design, develop, and maintain the company’s visual marketing materials
✅ Manage social media platforms and keep the company website up to date
✅ Act as a marketing expert to collaborate, guide, and boost marketing activity for the team to meet ongoing sales goals
✅ Provide exceptional customer service and help guide customers through the home building/buying journey
✅ Handle agent communication and assist in adjusting pricing on houses through incentives or physical changes to price
ASSUMPTION: The role may require occasional weekend or evening work to attend events or meet customer needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5+ years of experience in marketing, with a strong preference for those who have experience in the real estate industry
Required Skills:
- Proficient computer knowledge/skills (MS Office Suite)
- Strong communication and customer service skills
- Ability to work independently and in a team environment
- Adaptability and process improvement mindset
- Proficiency and expertise in generating and leading marketing initiatives
Preferred Skills:
- Active real estate license or willingness to obtain one
- Experience with CRM software and marketing automation tools
- Fluency in Spanish (for better customer service in the local community)
ASSUMPTION: Candidates with real estate industry experience and an active real estate license will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000+ per year (negotiable based on experience and credentials)
Benefits:
- 401k matching
- Healthcare coverage
- Dental and vision coverage
- Life insurance policy
- Paid time off, including some holidays
- Auto allowance for mileage or use of a personal vehicle
- Company-issued laptop, iPad, and phone
- Opportunity to complete outside real estate transactions (dependent on manager's discretion)
Working Hours: 8 AM to 5 PM, Monday through Friday (with occasional weekend or evening work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate role in the real estate industry in South Carolina.
📌 Applicant Insights
🔍 Company Context
Industry: Executive Construction Homes is a family-owned, premier production home builder in the Midlands of South Carolina, focusing on quality, value, and trust in every home they build.
Company Size: With 11-50 employees, Executive Construction Homes offers a close-knit work environment where employees can have a significant impact on the company's success.
Founded: In 1989, Executive Construction Homes has been building homes and serving the local community for over three decades.
Company Description:
- Locally owned and operated for over 30 years
- Building value and distinction since 1989
- Committed to making the dream of home ownership a reality for customers
Company Specialties:
- New homes
- Luxury homes
- Brick homes
- Golf neighborhoods
- 55+ and active adult communities
- One-level homes
- Affordable homes
- Villa homes
Company Website: http://www.echouses.com
ASSUMPTION: Executive Construction Homes' focus on quality, value, and trust extends to their employees, creating a positive work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to grow within the real estate industry.
Reporting Structure: The Marketing Associate will report directly to the Sales Manager and work closely with the sales team to achieve marketing and sales goals.
Work Arrangement: This is an on-site role, requiring the Marketing Associate to work from the Elgin, SC office. Occasional remote work may be possible for specific tasks or events.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunity to gain real estate industry experience and obtain an active real estate license
- Chance to work on special projects and events, expanding marketing expertise
ASSUMPTION: Executive Construction Homes values internal growth and may offer opportunities for advancement within the company.
🌍 Location & Work Environment
Office Type: The Elgin, SC office is a modern, professional workspace that fosters collaboration and creativity.
Office Location(s): 161 Pontiac Business Center Dr, 1020, Elgin, SC 29045, US
Geographic Context:
- Elgin, SC is a small city located in the Midlands region of South Carolina
- The area offers a mix of urban and rural living, with easy access to nearby Columbia, SC
- Elgin has a growing population and a strong real estate market, providing ample opportunities for home builders
Work Schedule: The standard work schedule is 8 AM to 5 PM, Monday through Friday, with occasional weekend or evening work as needed.
ASSUMPTION: The Marketing Associate may need to adjust their work schedule to accommodate events, customer needs, or team meetings.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person interview at the Elgin, SC office to discuss the role, responsibilities, and qualifications
- Skills assessment or case study presentation to evaluate marketing and customer service abilities
- Final interview with the Sales Manager or another senior team member to discuss career goals and fit within the company
Key Assessment Areas:
- Marketing expertise and initiative
- Customer service skills and empathy
- Communication and collaboration abilities
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, customer service skills, and real estate industry knowledge
- Prepare examples of marketing campaigns or projects you've led, and be ready to discuss their outcomes and your role in their success
- Demonstrate your understanding of the real estate industry and Executive Construction Homes' unique selling points
ATS Keywords: Marketing initiatives, customer service, sales coordination, social media management, visual marketing, collaboration, independent work, process improvement, real estate knowledge, communication, Excel, Word, PowerPoint, adaptability, customer interaction, pricing strategy
ASSUMPTION: Executive Construction Homes uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Buffer)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Marketo)
- Design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Marketing Associate may be required to learn and utilize new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Quality: Executive Construction Homes is committed to building high-quality homes that meet or exceed customer expectations
- Value: The company offers affordable homes with features and finishes that provide excellent value for customers
- Trust: Executive Construction Homes builds relationships with customers based on transparency, honesty, and integrity
Work Style:
- Collaborative: The Marketing Associate will work closely with the sales team to achieve marketing and sales goals
- Adaptable: The role requires flexibility and the ability to adjust to changing priorities and workloads
- Customer-focused: The Marketing Associate will prioritize customer needs and provide exceptional service throughout the home buying journey
Self-Assessment Questions:
- Do you share Executive Construction Homes' commitment to quality, value, and trust in every home they build?
- Are you comfortable working in a collaborative, adaptable, and customer-focused environment?
- Do you have the marketing expertise and customer service skills needed to succeed in this role?
ASSUMPTION: Executive Construction Homes values employees who align with their company values and work style, creating a positive and productive work environment.
⚠️ Potential Challenges
- Balancing marketing initiatives with customer service responsibilities
- Adapting to the unique needs and preferences of a diverse customer base
- Managing multiple marketing channels and platforms effectively
- Occasional weekend or evening work to attend events or meet customer needs
ASSUMPTION: The Marketing Associate should be prepared to manage multiple priorities and adapt to changing workloads and customer needs.
📈 Similar Roles Comparison
- Unlike marketing roles in other industries, this position requires a strong focus on customer service and real estate industry knowledge
- Executive Construction Homes' family-owned structure may offer a more personal and collaborative work environment compared to larger corporations
- This role provides an opportunity to gain real estate industry experience and potentially obtain an active real estate license
ASSUMPTION: Candidates should consider the unique aspects of this role within the real estate industry and Executive Construction Homes' company culture when evaluating their fit for the position.
📝 Sample Projects
- Develop and execute a marketing campaign to promote a new home development in the Elgin, SC area
- Create and maintain visual marketing materials, such as brochures, flyers, and online advertisements, for Executive Construction Homes' various home models and communities
- Analyze and optimize the company's social media presence to increase brand awareness and engagement with potential customers
ASSUMPTION: The Marketing Associate should be prepared to work on a variety of projects that showcase their marketing expertise and customer service skills.
❓ Key Questions to Ask During Interview
- How does Executive Construction Homes differentiate itself from other home builders in the Elgin, SC area?
- What opportunities are there for professional growth and advancement within the marketing department?
- How does the company support its employees in obtaining an active real estate license?
- What is the typical workload and work-life balance for a Marketing Associate at Executive Construction Homes?
- How does the company measure the success of its marketing initiatives, and how are those metrics used to inform future campaigns?
ASSUMPTION: Candidates should use the interview process to gain a better understanding of the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, customer service skills, and real estate industry knowledge
- Prepare examples of marketing campaigns or projects you've led, and be ready to discuss their outcomes and your role in their success
- Demonstrate your understanding of the real estate industry and Executive Construction Homes' unique selling points
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
