📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Alphabe Insight Inc
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-13
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of marketing initiatives to strengthen the company's brand presence
- Conducting market research and analyzing trends to identify new opportunities
- Collaborating with recruitment and sales teams to align marketing efforts with business goals
- Monitoring campaign performance and preparing regular reports on key metrics
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving marketing strategies that support business objectives.
📋 Key Responsibilities
✅ Assist in the creation and implementation of marketing campaigns across various channels
✅ Conduct market research and analyze trends to identify new opportunities
✅ Support the development of marketing materials, presentations, and client proposals
✅ Coordinate and execute email marketing efforts and direct mail initiatives
✅ Monitor campaign performance and prepare regular reports on key metrics
✅ Collaborate with the recruitment and sales teams to align marketing efforts with business goals
✅ Maintain up-to-date knowledge of industry trends and competitor activity
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure marketing efforts are effective and aligned with business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 1-3 years of experience in a marketing or communications role
Required Skills:
- Strong written and verbal communication skills
- Proficiency in Microsoft Office Suite (especially PowerPoint and Excel)
- Strong organizational skills and attention to detail
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience with marketing tools or CRM software
ASSUMPTION: While experience with marketing tools or CRM software is preferred, the company is willing to provide training to the right candidate with strong foundational skills.
💰 Compensation & Benefits
Salary Range: $63,000 to $69,000 annually
Benefits:
- Opportunities for professional growth and advancement
- Supportive and collaborative team environment
- Health, dental, and vision insurance
- Paid time off and holidays
- Retirement plan options
- On-the-job training and skill development programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Associate role in the Raleigh, NC area, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on disrupting the status quo and redefining storytelling
- The company aims to help brands find their voice and stand out in a crowded marketplace through authenticity, creativity, and strategic thinking
- Signal Tru Brand offers a supportive and collaborative team environment with opportunities for professional growth
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: https://www.signaltrubrand.com
ASSUMPTION: Signal Tru Brand's focus on innovation and creativity makes it an attractive workplace for marketing professionals seeking a dynamic environment.
📊 Role Analysis
Career Level: Entry to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with opportunities for professional growth and advancement
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and campaigns, gaining valuable experience
- Access to on-the-job training and skill development programs
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn and develop within a supportive team environment.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and supportive team environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Reno, Nevada, offers a mix of urban and outdoor living, with a growing job market and a relatively low cost of living compared to other major cities in the region
- The area is known for its natural beauty, with easy access to the Sierra Nevada mountains and Lake Tahoe
- Reno has a diverse economy, with significant growth in the technology, healthcare, and entertainment sectors
Work Schedule: Full-time, 40 hours per week, with opportunities for overtime or flexible scheduling as needed
ASSUMPTION: The Reno area offers a high quality of life, with a mix of urban and outdoor living, making it an attractive location for professionals seeking a balance between work and leisure.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Marketing Manager to discuss the role, responsibilities, and qualifications
- Final interview with the company's leadership team to discuss career goals and fit within the organization
Key Assessment Areas:
- Communication skills and ability to work collaboratively with teams
- Problem-solving skills and ability to think critically about marketing strategies
- Understanding of industry trends and competitor activity
- Adaptability and willingness to learn new tools and technologies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Marketing, Communications, Market Research, Campaign Management, Email Marketing, Data Analysis, Collaboration, Organizational Skills, Attention to Detail, Microsoft Office Suite, CRM Software
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing communication skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing stack and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Collaborative and supportive team culture
- Focus on results-driven marketing strategies
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with teams to achieve shared goals?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Signal Tru Brand values candidates who are innovative, creative, and collaborative, with a strong work ethic and a commitment to delivering results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to new tools and technologies as the marketing landscape evolves
- Balancing creative and analytical aspects of the role to ensure effective marketing strategies
- Working collaboratively with diverse teams to align marketing efforts with business goals
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on both creative and analytical skills, with a focus on driving results through effective marketing strategies
- Industry-specific context: The Public Relations and Communications Services industry is competitive and dynamic, with a focus on innovation and creativity
- Career path comparison: This role offers strong growth potential, with opportunities to advance within the marketing department and take on more responsibilities
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with a focus on driving results through effective marketing strategies.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service
- Conducting market research to identify new opportunities and trends in the industry
- Creating marketing materials, presentations, and client proposals to support business development efforts
ASSUMPTION: These sample projects reflect the diverse responsibilities and skills required for this role, with a focus on driving results through effective marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most important priorities for this role in the first 90 days?
- How does the company support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does the company approach work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
