Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Aevum Incorporated Columbus

🔹 Location: Columbus, OH

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Promoting client products and services in a retail environment to boost brand recognition and increase sales
• Establishing genuine relationships with customers to encourage repeat business and generate referrals
• Collaborating with the marketing team to execute innovative experiential marketing campaigns
• Conducting research to identify trends and opportunities for campaign improvement

ASSUMPTION: This role requires strong interpersonal and communication skills, as well as the ability to work well in a team environment. Previous marketing or sales experience is a plus but not required, making it an excellent entry-level opportunity.

📋 Key Responsibilities

✅ Promote client products and services in a retail environment to boost brand recognition and increase sales

✅ Establish genuine relationships with new and existing customers to encourage repeat business and generate referrals

✅ Collaborate with the marketing team to execute innovative experiential marketing campaigns that increase brand recognition and drive sales

✅ Assist in the development and distribution of engaging promotional materials in a retail setting

✅ Conduct research to identify trends and opportunities for retail campaign improvement

✅ Drive customer engagement through the promotion of client products and services in a retail setting

✅ Analyze campaign data and provide insights to optimize marketing efforts

✅ Build relationships with clients and partners to ensure the success of marketing initiatives

✅ Keep up with industry trends and competitive analysis to provide innovative ideas for strategy improvements

ASSUMPTION: This role involves a mix of customer-facing and behind-the-scenes work, requiring strong communication skills and the ability to multitask and manage multiple projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, sales, or a related field (previous experience is a plus but not required)

Required Skills:

• Excellent communication and interpersonal skills
• Strong organizational skills with the ability to manage multiple tasks
• Passion for marketing and creativity
• Ability to work flexible hours, including some evenings and weekends as needed

Preferred Skills:

• Previous marketing or sales experience
• Familiarity with marketing software and tools
• Bilingual or multilingual skills

ASSUMPTION: While previous marketing or sales experience is preferred, this role is designed to be an entry-level position, providing an opportunity for candidates to grow and develop their skills.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Columbus, OH)

Benefits:

• Ongoing training and development to sharpen marketing skills
• Collaborative and supportive team culture that values contributions
• Opportunities to take on exciting projects and expand professional experience
• Competitive compensation and performance-based rewards
• Access to mentorship programs and career advancement resources

Working Hours: Full-time position with a standard workweek of 40 hours, including some evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Columbus, OH. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing and Advertising

Company Size: Small (11-50 employees) - A small company size offers a more intimate work environment, allowing for closer collaboration and faster decision-making. However, it may also have limited resources and growth opportunities compared to larger organizations.

Founded: 2015 - Aevum Incorporated Columbus has been in business for over a decade, providing stability and experience in the marketing industry.

Company Description:

• An innovative and rapidly growing marketing agency
• Focuses on retail events and experiential marketing campaigns
• Offers a dynamic work environment with opportunities for growth and advancement

Company Specialties:

• Retail events and promotions
• Experiential marketing campaigns
• Customer engagement and relationship building

Company Website: https://www.aevumincorporated.com

ASSUMPTION: Aevum Incorporated Columbus is a small, growing marketing agency with a focus on retail events and experiential marketing. They prioritize professional growth and offer a dynamic work environment with numerous opportunities for advancement.

📊 Role Analysis

Career Level: Entry-level - This role is designed for candidates with little to no professional experience in marketing or a related field. It offers an excellent opportunity to gain experience and develop skills in the industry.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the marketing team to execute campaigns and achieve marketing goals.

Work Arrangement: On-site - This role requires working on-site in a retail environment to promote client products and services. However, some remote work may be possible for certain tasks, such as campaign planning and data analysis.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Coordinator or Marketing Manager
• Expansion into other areas of the business, such as sales or account management
• Professional development and training opportunities to enhance marketing skills

ASSUMPTION: As an entry-level position, this role offers numerous opportunities for growth and development within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Retail environment - This role involves working in a retail setting to promote client products and services, with some time spent in the office for campaign planning and collaboration.

Office Location(s): Columbus, OH - The office is located in Columbus, OH, with a focus on retail events and promotions in the local area.

Geographic Context:

• Columbus, OH is the state capital and the most populous city in Ohio, with a diverse economy and a growing job market
• The city offers a mix of urban and suburban living, with numerous cultural attractions, parks, and recreational opportunities
• Columbus has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time with flexible hours - This role requires working full-time, with a standard workweek of 40 hours. However, some evenings and weekends may be required to work retail events and promotions.

ASSUMPTION: Working in a retail environment can be demanding, with long hours and high customer volume. However, it also offers the opportunity to interact directly with customers and build relationships to drive brand awareness and sales.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with key team members or stakeholders
• Background check and reference check (if applicable)

Key Assessment Areas:

• Communication and interpersonal skills
• Customer service and relationship-building abilities
• Problem-solving and analytical skills
• Creativity and innovation
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for marketing and customer engagement in your application materials
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Research the company and its clients to show your understanding of their products and services

ATS Keywords: Marketing, Sales, Customer Engagement, Retail Events, Experiential Marketing, Campaign Planning, Data Analysis, Relationship Building, Industry Trends, Strategy Improvement

ASSUMPTION: The application process for this role is likely to involve several interviews, focusing on communication and interpersonal skills, as well as customer service and relationship-building abilities.

🛠️ Tools & Technologies

• Marketing software and tools (e.g., Hootsuite, Buffer, Mailchimp)
• Data analysis and reporting tools (e.g., Google Analytics, Excel)
• Project management software (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with marketing software and tools is preferred but not required. The company may provide training and resources to help candidates develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and engagement
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Focused on customer engagement and relationship building
• Committed to professional growth and development

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working in a retail setting and interacting with customers?
• Do you have strong communication and interpersonal skills?
• Are you passionate about marketing and customer engagement?
• Are you committed to continuous learning and professional development?

ASSUMPTION: Aevum Incorporated Columbus values innovation, collaboration, and customer focus. They prioritize a dynamic work environment that fosters professional growth and development.

⚠️ Potential Challenges

• Working in a retail environment can be demanding, with long hours and high customer volume
• The role may require some travel to attend retail events and promotions
• As an entry-level position, this role may involve some administrative tasks and less autonomy initially
• Working in marketing can be unpredictable, with fluctuating workloads and tight deadlines

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents some challenges, such as working in a retail environment and the potential for unpredictable workloads.

📈 Similar Roles Comparison

• Marketing Coordinator - This role is typically more senior, with additional responsibilities for managing marketing campaigns and coordinating with external vendors
• Sales Representative - This role focuses on selling products or services directly to customers, rather than promoting them in a retail environment
• Customer Service Representative - This role is focused on assisting customers with their needs and resolving any issues that may arise, rather than promoting products and services

ASSUMPTION: This role is similar to other entry-level marketing positions, such as Marketing Coordinator or Sales Representative. However, it is unique in its focus on retail events and experiential marketing campaigns.

📝 Sample Projects

• Planning and executing a retail event to promote a new product launch
• Developing and distributing engaging promotional materials in a retail setting
• Conducting research to identify trends and opportunities for retail campaign improvement
• Analyzing campaign data to optimize marketing efforts and drive sales

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. However, the specific projects and responsibilities may vary depending on the needs of the company and its clients.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in a Marketing Associate?
• How does this role fit into the overall marketing strategy for the company and its clients?
• What opportunities are there for professional growth and development within the marketing department and across the organization?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of working in a retail environment, and how does the company address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and its culture. They also demonstrate the candidate's interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns or projects you've worked on in the past
• Research the company and its clients to show your understanding of their products and services
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.