📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Alphabe Insight Inc
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution and optimization of marketing efforts
- Contributing to strategic marketing initiatives that drive business success
- Working in a fast-paced environment with a proactive and motivated team
- Collaborating with internal departments to ensure cohesive messaging
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to thrive in a dynamic work environment.
📋 Key Responsibilities
✅ Assist in the development and implementation of marketing campaigns
✅ Conduct market research to identify new opportunities and trends
✅ Create marketing materials and presentations in coordination with the creative team
✅ Support brand positioning and communication efforts
✅ Collaborate with internal departments to ensure cohesive messaging
✅ Track and report on the effectiveness of campaigns
✅ Coordinate events, promotional efforts, and internal communication activities
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 1-2 years of experience in a marketing role or internship
Required Skills:
- Strong written and verbal communication skills
- Analytical mindset with attention to detail
- Ability to manage multiple tasks and meet deadlines
- Proficiency in Microsoft Office Suite
Preferred Skills:
- Familiarity with marketing analytics tools
ASSUMPTION: While not explicitly stated, proficiency in social media management and content creation tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $66,000 - $70,000 annually
Benefits:
- Health, dental, and vision insurance
- Paid time off and holidays
- Career development and growth opportunities
- Supportive and dynamic work environment
- Employee training programs and workshops
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is competitive for a Marketing Associate role in the Birmingham, AL area, considering the experience level and industry standards.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Signal Tru Brand is a dynamic PR and branding agency focused on storytelling, innovation, and strategic thinking
- The company aims to disrupt the status quo and help brands find their voice in a crowded marketplace
- They offer a supportive and creative work environment with opportunities for growth and development
Company Specialties:
- Management
- Marketing
- Public Relations
Company Website: signaltrubrand.com
ASSUMPTION: As a smaller agency, Signal Tru Brand offers a more intimate work environment with opportunities for close collaboration and growth.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager or Director
Work Arrangement: On-site, full-time position with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Progression to a Senior Marketing Associate or Marketing Manager role
- Expanding skills and expertise in various marketing disciplines
- Potential to work on high-profile campaigns and accounts
ASSUMPTION: Given the company's focus on growth and development, there may be opportunities for internal promotions and career advancement.
🌍 Location & Work Environment
Office Type: Creative and collaborative agency environment
Office Location(s): 1515 Plumas St, Reno, Nevada 89509, US
Geographic Context:
- Birmingham, AL, offers a lower cost of living compared to larger cities like New York or Los Angeles
- The city has a growing tech and startup scene, providing ample networking opportunities
- Birmingham is known for its vibrant arts, culture, and culinary scenes
Work Schedule: Standard business hours, with flexibility for specific project needs
ASSUMPTION: The work environment at Signal Tru Brand is likely fast-paced, creative, and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the Marketing Director or another senior team member
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly
- Problem-solving skills and adaptability in a fast-paced environment
- Cultural fit and alignment with the company's values and mission
- Portfolio or examples of past marketing campaigns and materials
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of past marketing campaigns or projects that demonstrate your creativity and analytical skills
- Research the company and its clients to show your understanding of their brand and industry
ATS Keywords: Marketing, Campaign Development, Market Research, Brand Positioning, Communication, Collaboration, Microsoft Office, Attention to Detail
ASSUMPTION: The application process at Signal Tru Brand is likely to be competitive, with a strong emphasis on cultural fit and relevant marketing experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, WordPress)
ASSUMPTION: While not explicitly stated, proficiency in these tools and technologies is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passion and purpose-driven
- Creativity and innovation
- Strategic thinking and problem-solving
- Authenticity and authenticity
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a fast-paced environment
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you comfortable managing multiple tasks and deadlines?
- Do you possess strong communication skills and the ability to articulate ideas clearly?
ASSUMPTION: Signal Tru Brand values candidates who are passionate, creative, and adaptable, with a strong work ethic and commitment to delivering high-quality results.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to the unique needs and preferences of various clients and stakeholders
- Balancing creative and analytical tasks, requiring strong attention to detail
- Competing with other marketing professionals for limited opportunities and resources
ASSUMPTION: These challenges are common in marketing roles, particularly in a fast-paced agency environment like Signal Tru Brand.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on administrative tasks and event planning, with less emphasis on campaign development and market research
- Marketing Manager: Oversees the work of marketing associates and coordinates marketing efforts across multiple channels and campaigns
- Digital Marketing Specialist: Specializes in online marketing strategies, such as SEO, social media, and content marketing, with less focus on traditional marketing channels
ASSUMPTION: This role is well-suited for candidates seeking to gain experience in marketing and develop their skills in a dynamic agency environment.
📝 Sample Projects
- Developing and executing a social media campaign for a new product launch
- Conducting market research to identify trends and opportunities in the beauty industry
- Creating a comprehensive marketing plan for a small business, including branding, advertising, and promotional strategies
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage multiple tasks, adapt to different industries, and develop creative marketing solutions.
❓ Key Questions to Ask During Interview
- Can you describe a successful marketing campaign you've worked on, and what made it successful?
- How does Signal Tru Brand support the professional development and growth of its employees?
- What is the typical career path for a Marketing Associate at Signal Tru Brand?
- How does the company approach collaboration and teamwork in its marketing efforts?
- Can you provide an example of a challenging marketing project you've worked on, and how you overcame any obstacles?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the marketing industry, as well as their ability to articulate their thoughts and ideas clearly.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of past marketing campaigns or projects that demonstrate your creativity and analytical skills
- Research the company and its clients to show your understanding of their brand and industry
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
