📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Human Active Technology (HAT)
🔹 Location: Easton, PA
🔹 Job Type: Full Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing essential support across all marketing efforts for HAT's family of brands
- Organizing and maintaining marketing assets such as brochures, videos, presentations, and digital files
- Supporting email marketing, social media campaigns, and content calendars
- Assisting the sales team with updated product information and materials
- Coordinating trade shows and company events
- Gathering and analyzing marketing data and competitor insights
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail. It is ideal for a proactive team player who thrives in a fast-paced environment.
📋 Key Responsibilities
✅ Organize and maintain marketing assets such as brochures, videos, presentations, and digital files
✅ Support email marketing, social media campaigns, and content calendars
✅ Assist the sales team with updated product information and materials
✅ Coordinate trade shows and company events
✅ Audit website and partner portals for brand and content accuracy
✅ Gather and analyze marketing data and competitor insights
ASSUMPTION: This role involves a mix of administrative tasks, creative projects, and data analysis. Strong organizational skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
Experience: 2-4 years of experience in a marketing or communications role
Required Skills:
- Strong organizational and multitasking skills with attention to detail
- Excellent communication and writing skills
- Experience with social media tools (e.g., Hootsuite), Microsoft Office, and Adobe Creative Suite
Preferred Skills:
- A positive attitude, collaborative mindset, and desire to learn
ASSUMPTION: While a degree in marketing or communications is preferred, equivalent experience in a related field may be considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 per year
Benefits:
- Health, dental, and vision insurance
- Disability and supplemental insurance options
- 401(k) retirement plan with company contributions
- Generous PTO including vacation, personal days, and holidays
Working Hours: 40 hours per week, Monday-Friday
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Associate role in the Easton, PA area.
📌 Applicant Insights
🔍 Company Context
Industry: Furniture and Home Furnishings Manufacturing
Company Size: 201-500 employees
Founded: 1986
Company Description:
- HAT specializes in custom manufacturing of monitor mounting solutions, height-adjustable tables, and other ergonomic office products
- Known for creative solutions and exceptional product quality
- Headquartered in Easton, PA with offices and showrooms in California, New York City, Chicago, and the Netherlands
Company Specialties:
- Ergonomic office solutions
- Custom manufacturing
- Innovative products
Company Website: https://www.team-hat.com/
ASSUMPTION: HAT's focus on ergonomic office solutions and custom manufacturing sets it apart in the furniture industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to take on more responsibilities as the company grows
- Opportunities to work on diverse projects and learn new skills
- Possibility to move into a management role in the future
ASSUMPTION: This role offers opportunities for professional development and growth within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Headquarter Easton - Easton, PA
Geographic Context:
- Easton is located in eastern Pennsylvania, approximately 60 miles north of Philadelphia
- The area offers a mix of urban and suburban living with a relatively low cost of living compared to other major cities in the Northeast
- Easton is home to a variety of cultural attractions, outdoor activities, and historical sites
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM with a one-hour lunch break
ASSUMPTION: The office environment is collaborative and creative, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
- Background check and reference check
Key Assessment Areas:
- Organizational skills and attention to detail
- Communication and writing skills
- Experience with marketing tools and software
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include specific examples of your experience with marketing campaigns, events, and data analysis
- Prepare questions about the company, the team, and the role to demonstrate your interest and engagement
ATS Keywords: Marketing Associate, Marketing Coordinator, Marketing Assistant, Marketing Support, Marketing Campaigns, Marketing Events, Marketing Data, Marketing Analysis, Marketing Tools, Marketing Software, Marketing Communications, Marketing Materials, Marketing Assets
ASSUMPTION: The interview process at HAT is designed to assess both your technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (Mailchimp, Constant Contact, HubSpot)
- Marketing analytics tools (Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: Proficiency in these tools is required for success in this role, and candidates should be prepared to demonstrate their experience with them during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation: HAT values creativity and continuous improvement
- Quality: HAT is committed to producing high-quality products and services
- Collaboration: HAT fosters a team-oriented work environment
Work Style:
- Fast-paced and dynamic
- Creative and collaborative
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you detail-oriented and organized?
- Do you have experience with marketing campaigns, events, and data analysis?
ASSUMPTION: Candidates who are organized, proactive, and comfortable working in a fast-paced environment will be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with a diverse range of stakeholders, including sales teams, vendors, and customers
- Keeping up with industry trends and best practices in marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Marketing Coordinator: This role is similar to a Marketing Coordinator position, but with a greater emphasis on administrative tasks and less focus on strategy and planning
- Marketing Assistant: This role requires more experience and independence than a typical Marketing Assistant position, with a broader range of responsibilities
- Marketing Specialist: This role is similar to a Marketing Specialist position, but with a greater emphasis on event coordination and less focus on digital marketing
ASSUMPTION: This role offers a unique blend of administrative, creative, and analytical responsibilities, making it distinct from other marketing roles.
📝 Sample Projects
- Coordinating a trade show or company event, including vendor management, logistics, and on-site support
- Analyzing marketing data to identify trends and make data-driven recommendations for future campaigns
- Creating and maintaining marketing materials, such as brochures, presentations, and digital files, to ensure brand consistency across all channels
ASSUMPTION: These projects are designed to showcase the candidate's organizational skills, attention to detail, and ability to work collaboratively with other teams.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare questions about the company, the team, and the role to demonstrate your interest and engagement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
