📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Aston Carter
🔹 Location: New London, Connecticut
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Intermediate
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing department initiatives to drive business growth
- Executing specific tactics in conjunction with growth, content, and brand marketing teams
- Conducting market and user research, reviewing campaign analytics, and developing presentations
- Monitoring and optimizing paid ad spend across Google search and social media campaigns
- Collaborating with cross-functional leadership across multiple dealership brands
ASSUMPTION: This role requires a proactive self-starter who can manage multiple projects and adapt quickly to new tasks.
📋 Key Responsibilities
✅ Campaign Execution: Set up owned media campaigns, conduct data analysis and reporting, oversee budgeting, and propose campaign optimizations.
✅ Organizational Contributions: Collaborate with the marketing team to achieve quarterly and annual goals, maintain internal relationships, and support the launch and scaling of programs.
ASSUMPTION: This role requires strong organizational skills and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in marketing or a related field
Required Skills:
- Marketing communications
- Marketing strategy
- Marketing campaign management
- Digital marketing
- Social media management
- Microsoft Office proficiency
- Administrative support
Preferred Skills:
- Familiarity with Looker and Google Analytics
- Experience with automotive marketing or operations
- Examples of demand and lead generation for high-growth companies
ASSUMPTION: Candidates with experience in the automotive industry or high-growth companies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $62,400 - $72,800/yr. (Based on industry standards for intermediate marketing roles in the New London, CT area)
Benefits:
- Comprehensive health, dental, and vision insurance
- Wellness program
- 401(k) retirement plan
- Life and disability insurance
- Telehealth services
- Legal and identity protection plans
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aston Carter specializes in providing corporate talent solutions, focusing on accounting, finance, human resources, and other administrative professions. They serve thousands of clients across the globe, including many Fortune 500 companies.
Company Size: Aston Carter is a mid-sized company with 1,001-5,000 employees worldwide, providing a collaborative and dynamic work environment.
Founded: Aston Carter was founded in 1997 and has since grown to become a leading global provider of corporate talent solutions.
Company Description:
- Specializes in accounting, finance, human resources, and administrative professions
- Serves thousands of clients across the globe, including many Fortune 500 companies
- Offers world-class corporate talent solutions with a focus on agility and excellence
Company Specialties:
- Accounting and Finance
- Business Support
- Strategy
- Change & Transformation
- Operations
- Banking and Financial Services
- Administrative
- Human Resources
- Talent Acquisition
- Procurement
- Supply Chain
Company Website: http://www.astoncarter.com
ASSUMPTION: Aston Carter's extensive network and deep recruiting expertise enable them to meet the evolving needs of their clients and talent community effectively.
📊 Role Analysis
Career Level: This role is an intermediate-level position within the marketing department, offering opportunities for growth and development.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and collaborate with various teams, including growth, content, and brand marketing.
Work Arrangement: This is a fully on-site position in New London, CT, with standard business hours Monday through Friday.
Growth Opportunities:
- Potential advancement to Marketing Manager or similar roles within the marketing department
- Expansion of skills and knowledge through collaboration with various teams and stakeholders
- Opportunities to work on high-impact projects and contribute to business growth
ASSUMPTION: Candidates who demonstrate strong performance and initiative may have opportunities for career advancement within Aston Carter.
🌍 Location & Work Environment
Office Type: The Aston Carter office in New London, CT, is a modern and collaborative workspace designed to foster productivity and innovation.
Office Location(s): 9th Floor, Broadgate Quarter, 1 Snowden Street, London, EC2A 2DQ, GB; 7301 Parkway Dr S, Hanover, Maryland 21076, US; 259 George Street, Level 36, Sydney, NSW 2000, AU
Geographic Context:
- New London, CT, is a coastal city with a population of approximately 27,000, offering a mix of urban and suburban living
- The area provides easy access to outdoor recreation, cultural attractions, and nearby cities like Boston and New York
- New London is home to several major industries, including finance, healthcare, and education
Work Schedule: The Marketing Associate will work standard business hours, Monday through Friday, with occasional flexibility for project deadlines or team meetings.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be able to commute to the New London office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Marketing knowledge and experience
- Project management and organizational skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include specific examples of campaign execution, data analysis, and budget optimization from previous roles
- Demonstrate your understanding of the automotive industry and Aston Carter's business model
ATS Keywords: Marketing communications, Marketing strategy, Marketing campaign, Digital marketing, Social media, Microsoft office, Administrative support, Marketing management, Detail, Content strategy
ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience and skills throughout the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Looker (data visualization and business intelligence platform)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have a basic understanding of these tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Client focus
Work Style:
- Collaborative and team-oriented
- Adaptable and proactive
- Results-driven and detail-oriented
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable managing multiple projects and adapting to new tasks?
- Do you possess strong communication and interpersonal skills?
ASSUMPTION: Candidates who align with Aston Carter's company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to new tasks and priorities as needed
- Working effectively with various teams and stakeholders
- Commuting to the New London office as required
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them effectively in the application and interview process.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on campaign execution and data analysis rather than strategy development
- This role requires a strong understanding of marketing channels and hands-on experience with 1-2 channels
- Career progression may include advancement to Marketing Manager or similar roles within the marketing department
ASSUMPTION: Applicants should consider how their skills and experience align with the specific requirements of this role compared to other marketing positions.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Conducting market research and analyzing campaign performance to optimize paid ad spend
- Creating and presenting a quarterly report on marketing KPIs to the marketing team and senior leadership
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Marketing Associate may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to Aston Carter's overall business strategy and growth?
- What opportunities are there for professional development and career advancement within the company?
- How does Aston Carter support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of campaign execution, data analysis, and budget optimization from previous roles
- Follow up with Aston Carter one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
