📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Dataiku
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns and events
- Collaborating with cross-functional teams for content creation and promotional strategies
- Managing marketing activities within HubSpot or Salesforce
- Supporting sales enablement initiatives and partner program coordination
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. It also demands excellent communication skills to work effectively with various teams and external vendors.
📋 Key Responsibilities
✅ Event Planning & Execution: Plan, coordinate, and execute field events, trade shows, webinars, and customer programs from initial concept through post-event analysis. Support logistics coordination, collaborate with cross-functional teams for event content, and track event performance metrics.
✅ Campaign Creation & Management: Assist in developing and executing integrated marketing campaigns across multiple channels. Create compelling campaign content and monitor campaign performance.
✅ Marketing Operations & Technology: Manage marketing activities within HubSpot or Salesforce, including lead management, campaign tracking, and data hygiene. Support marketing automation workflows and lead nurturing sequences.
✅ Sales & Marketing Coordination: Work closely with the sales team to understand priorities and align marketing activities with revenue goals. Support sales enablement initiatives and facilitate communication between marketing and sales teams.
ASSUMPTION: This role involves a significant amount of travel (up to 25%) for events, trade shows, and regional marketing activities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field preferred
Experience: 2-3 years of B2B marketing experience, preferably with technology or SaaS companies
Required Skills:
- Proven experience in event planning and execution
- Hands-on experience with campaign creation and management across digital marketing channels
- Proficiency with HubSpot or Salesforce for marketing operations and lead management
- Strong project management skills
- Excellent written and verbal communication skills
- Detail-oriented approach with strong analytical skills for campaign performance tracking
- Self-motivated individual who thrives in collaborative, fast-paced environments
- Ability to work effectively with cross-functional teams and external vendors
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having experience with CRM systems and marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 USD per year
Benefits:
- Stock Options
- Medical Plans
- Dental Plans
- Vision Plans
- Flexible Spending Accounts
- Pre-tax Commuter Benefits
- 401k Company Match
- Paid Vacations
- Paid Sick Leave
- Paid Parental Leave
- Employer Paid Disability Coverage
- Health and Wellbeing Perks
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the final compensation package during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Dataiku is a software development company specializing in data science and machine learning platforms. They operate in a competitive market with other AI and data management solutions.
Company Size: Dataiku has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for collaboration and growth.
Founded: Dataiku was founded in 2013 and has since grown to become a leading provider of data science and AI solutions.
Company Description:
- Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents.
- Dataiku is aggressively agnostic, integrating with all clouds, data platforms, AI services, and legacy systems to ensure full technology optionality.
- Providing no-, low-, and full-code capabilities, Dataiku meets teams where they are today, allowing them to build with AI using their existing skills and knowledge.
Company Specialties:
- Data Science
- Machine Learning
- Data Science Platform
- Collaborative Data Science
- End-to-End Data Science Platform
- Enterprise AI
- Big Data
- AutoML
- Data Prep
- Responsible AI
- Transparent AI
- Scalable AI
- and Data Democratization
Company Website: http://dataiku.com
ASSUMPTION: Dataiku's focus on collaboration and flexibility makes it an attractive choice for professionals seeking a dynamic work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in event planning, campaign management, and marketing operations.
Reporting Structure: The Marketing Associate will report directly to the Marketing Manager and collaborate with various teams, including sales, product, and content.
Work Arrangement: This is an on-site position with the potential for remote work for specific events or projects. The role requires up to 25% travel for events, trade shows, and regional marketing activities.
Growth Opportunities:
- Expanding event planning and management skills
- Developing expertise in marketing automation and CRM systems
- Gaining experience in cross-functional team collaboration and leadership
- Potential career progression into senior marketing roles or specialized marketing functions
ASSUMPTION: Dataiku's focus on employee growth and development provides ample opportunities for Marketing Associates to advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Dataiku's New York office is located in the Flatiron District, offering a vibrant and dynamic work environment.
Office Location(s): 125 W 25th St, New York, NY 10001, US
Geographic Context:
- The Flatiron District is known for its tech startups, creative agencies, and fashion boutiques, providing a lively and energetic atmosphere.
- New York City offers a wide range of cultural, entertainment, and dining options, making it an attractive location for professionals.
- The office is conveniently located near public transportation, making it easily accessible from various neighborhoods in the city.
Work Schedule: Full-time, typically 40 hours per week, with potential flexibility for remote work or adjusted hours for specific events or projects.
ASSUMPTION: The energetic and collaborative work environment at Dataiku's New York office is well-suited for individuals who thrive in fast-paced, innovative settings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Campaign creation and management experience
- Proficiency with HubSpot or Salesforce
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Dataiku's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, event planning skills, and proficiency with HubSpot or Salesforce.
- Prepare examples of successful marketing campaigns or events you've managed, emphasizing your role and the outcomes achieved.
- Research Dataiku's company culture and values to demonstrate your fit and enthusiasm for the role.
ATS Keywords: Marketing Associate, Event Planning, Campaign Management, HubSpot, Salesforce, Marketing Operations, Digital Marketing, CRM, Marketing Automation, B2B Marketing, Tech Marketing, SaaS Marketing
ASSUMPTION: Dataiku's interview process is designed to assess both technical skills and cultural fit, ensuring a strong match for the role and the organization.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Event management platforms (e.g., Cvent, Bizzabo)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for the Marketing Associate role, as they are commonly used in marketing operations and campaign management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Transparent
- Responsible
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable managing multiple projects simultaneously and prioritizing tasks effectively?
- Do you have strong communication skills and the ability to work effectively with various teams and external vendors?
- Are you detail-oriented and analytical, with a focus on campaign performance tracking?
- Do you align with Dataiku's values, particularly the emphasis on collaboration, innovation, and customer-centricity?
ASSUMPTION: Dataiku's company culture emphasizes collaboration, innovation, and customer-centricity, making it an attractive choice for professionals seeking a dynamic and engaging work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for less experienced candidates.
- The role requires up to 25% travel for events, trade shows, and regional marketing activities, which may impact work-life balance.
- Dataiku's fast-paced and dynamic work environment may not be suitable for individuals who prefer a more structured or slower-paced setting.
- The role involves working with various teams and external vendors, which may present communication and collaboration challenges.
ASSUMPTION: These potential challenges should be carefully considered by applicants to ensure they are well-suited to the demands of the Marketing Associate role at Dataiku.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position places a strong emphasis on event planning and management, requiring candidates to have proven experience in this area.
- Dataiku's focus on collaboration and innovation sets it apart from other technology or SaaS companies, offering a unique work environment for marketing professionals.
- Career progression in this role may lead to specialized marketing functions or senior marketing roles, providing ample opportunities for growth and development.
ASSUMPTION: Applicants should carefully consider their career goals and preferences when comparing this role to other marketing positions in the industry.
📝 Sample Projects
- Planning and executing a successful customer conference, including vendor management, attendee registration, and post-event analysis
- Developing and implementing a targeted email campaign to drive engagement and conversions, with a focus on list segmentation and personalization
- Managing a marketing automation workflow to nurture leads and support the sales team's follow-up efforts
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the Marketing Associate role at Dataiku.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Dataiku support the growth and development of its marketing professionals?
- What are the most challenging aspects of the Marketing Associate role, and how can I best prepare for them?
- How does Dataiku measure the success of its marketing campaigns and events, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing between marketing and other departments, such as product, sales, or customer success?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Dataiku's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, event planning skills, and proficiency with HubSpot or Salesforce.
- Prepare examples of successful marketing campaigns or events you've managed, emphasizing your role and the outcomes achieved.
- Research Dataiku's company culture and values to demonstrate your fit and enthusiasm for the role.
- Follow up with the hiring manager or HR team one week after your final interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
