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Marketing Associate

Babson College
Full-time
On-site
Wellesley, Massachusetts, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Associate

πŸ”Ή Company: Babson College

πŸ”Ή Location: Wellesley, MA

πŸ”Ή Job Type: Part-time, Temporary

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (remote flexibility available with some on-campus work required)

πŸš€ Job Overview

Key aspects of this role include:

  • Promoting BabsonARTS events through digital and in-person methods
  • Developing and executing a yearly marketing plan
  • Maintaining the BabsonARTS website and social media platforms
  • Supervising the creation of promotional materials and videos
  • Collaborating with College Marketing/Public Relations to align BabsonARTS marketing with College branding standards

ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong project management skills to successfully promote BabsonARTS events and manage marketing efforts.

πŸ“‹ Key Responsibilities

βœ… Promote BabsonARTS events on campus and in the surrounding communities through various marketing channels

βœ… Develop and execute a yearly Marketing Plan and all associated collateral

βœ… Maintain BabsonARTS website and social media platforms in consultation with the Director, BabsonARTS

βœ… Supervise the creation of seasonal brochures and collateral from layout to print, working with the Director for approvals and collaborating with other BabsonARTS staff as applicable

βœ… Coordinate and supervise the creation of promotional videos and other assets as needed, and as available

βœ… May be responsible for some graphic design work in support of BabsonARTS events and programming

βœ… Hire, train, and oversee Student Marketing Assistant

βœ… Oversee, assign, and schedule associated consultants/vendors and student staff; and submit related invoices and contract needs in a timely manner

βœ… Coordinate distribution and archival for all collateral including videography/photography

βœ… Collaborate with College Marketing/Public Relations to align BabsonARTS marketing, promotions, and advertising with College templates and branding standards; and ensuring that collateral and photographs are available for use by the College

βœ… Attend BabsonARTS Staff meetings as available

βœ… Assume additional responsibilities as required

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 3-5 years of marketing experience specific to the arts and arts-related events

Required Skills:

  • Experience with all social media platforms including app-specific campaigns and current industry standards
  • Ability to collaborate with and oversee a team of graphic designers, videographers, photographers, and other marketing-related vendors
  • Basic graphic design knowledge including common software and best outputs for both print and digital
  • Professional demeanor and work ethic
  • Strong computer skills including proficiency in Google Drive/Docs and Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar)

Preferred Skills:

  • General knowledge of the Greater Boston arts scene
  • Comfort and familiarity working with performance and visual artists
  • Freelance pool management experience

ASSUMPTION: Candidates with experience in higher education and/or working with college-aged students may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (based on experience level and industry standards for part-time, temporary marketing roles in the Greater Boston area)

Benefits:

  • Access to Babson College facilities and resources
  • Opportunity to work in a creative and collaborative environment

Working Hours: Approximately 10 hours per week during peak times, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time, temporary marketing roles in the Greater Boston area. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education

Company Size: 2-10 employees

Founded: Babson College was founded in 1919

Company Description:

  • Babson College is a private business school located in Wellesley, Massachusetts
  • It is known for its entrepreneurship programs and has a strong focus on innovation and creativity
  • The Hispanic and Latino Student Organization (LASO) aims to educate the community about Hispanic and Latino cultures and heritages

Company Specialties:

  • Entrepreneurship education
  • Business and management programs
  • Global business and international relations

Company Website: Babson College

ASSUMPTION: Babson College is a well-established institution with a strong reputation for entrepreneurship and innovation, which may influence the marketing strategies and priorities for this role.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Director, BabsonARTS

Work Arrangement: Hybrid (remote flexibility available with some on-campus work required)

Growth Opportunities:

  • Potential to expand responsibilities based on performance and availability
  • Opportunity to work on a variety of events and projects, gaining diverse marketing experience
  • Possibility to network with industry professionals and artists through BabsonARTS events

ASSUMPTION: This role offers the opportunity to gain experience in arts marketing and event promotion, as well as the chance to work in a dynamic and creative environment.

🌍 Location & Work Environment

Office Type: Hybrid (remote flexibility available with some on-campus work required)

Office Location(s): Babson College campus, Wellesley, MA

Geographic Context:

  • Wellesley is a suburban town located approximately 12 miles west of Boston
  • The area is known for its strong arts community and cultural institutions
  • Babson College is situated on a beautiful, wooded campus with modern facilities

Work Schedule: Approximately 10 hours per week during peak times, with some flexibility for remote work

ASSUMPTION: The hybrid work arrangement allows for a balance between on-campus collaboration and remote flexibility, which may be appealing to candidates seeking a mix of in-person and remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Director, BabsonARTS
  • Final decision and offer

Key Assessment Areas:

  • Marketing and promotional strategies
  • Creative problem-solving and initiative
  • Project management and organizational skills
  • Collaboration and teamwork

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, particularly in the arts sector
  • Provide specific examples of your marketing campaigns and their outcomes
  • Demonstrate your familiarity with the Greater Boston arts scene and your enthusiasm for working in this environment

ATS Keywords: Marketing, Promotions, Events, Social Media, Graphic Design, Public Relations, Project Management, Teamwork, Collaboration, Arts, Higher Education

ASSUMPTION: The application process for this role may involve assessments of both creative and administrative skills, as well as a demonstration of the candidate's understanding of the arts and higher education sectors.

πŸ› οΈ Tools & Technologies

  • Google Drive/Docs
  • Microsoft Office (Word, Excel, PowerPoint, Outlook/Calendar)
  • Social media platforms (Facebook, Instagram, Twitter, etc.)
  • Graphic design software (Adobe Creative Suite, Canva, etc.)
  • Video editing software (iMovie, Adobe Premiere Pro, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the needs of the BabsonARTS department.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Stewardship
  • Diversity and inclusion

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Detail-oriented and organized

Self-Assessment Questions:

  • Do you thrive in a creative and collaborative environment?
  • Are you comfortable working with a variety of stakeholders, including artists and vendors?
  • Do you have strong project management skills and the ability to juggle multiple priorities?

ASSUMPTION: Candidates who are passionate about the arts, creative, and collaborative may be well-suited to this role and Babson College's culture.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with a variety of stakeholders, including artists and vendors
  • Adapting to a hybrid work environment with some on-campus requirements
  • Balancing the creative and administrative aspects of the role

ASSUMPTION: The hybrid work arrangement and the variety of stakeholders involved in this role may present unique challenges that candidates should be prepared to navigate.

πŸ“ˆ Similar Roles Comparison

  • Unlike full-time marketing roles, this position offers part-time, temporary hours with some remote flexibility
  • This role focuses specifically on arts marketing and event promotion, whereas other marketing roles may be more general in nature
  • Career progression in this role may involve expanding responsibilities or transitioning to a full-time position within the BabsonARTS department or Babson College more broadly

ASSUMPTION: Candidates should consider the part-time, temporary nature of this role and its focus on arts marketing when comparing it to other marketing positions.

πŸ“ Sample Projects

  • Developing a social media campaign to promote an upcoming arts event
  • Creating a promotional video to showcase BabsonARTS events and programming
  • Designing and distributing promotional materials for a series of arts events

ASSUMPTION: The specific projects assigned to the Marketing Associate may vary depending on the needs of the BabsonARTS department and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the BabsonARTS department currently, and how can this role help address them?
  • How does this role fit into the broader marketing and communications strategy for Babson College?
  • What opportunities are there for professional development and growth within the BabsonARTS department and Babson College more broadly?
  • How does the hybrid work arrangement work in practice, and what support is available to help employees balance on-campus and remote work?
  • What is the team structure within the BabsonARTS department, and how does this role fit into it?

ASSUMPTION: Candidates should use the interview process to gain a better understanding of the BabsonARTS department's priorities, the team structure, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience, particularly in the arts sector
  • Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
  • Demonstrate your familiarity with the Greater Boston arts scene and your enthusiasm for working in this environment
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.