📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: Naveris
🔹 Location: Waltham, MA
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Intermediate (2-5 years)
🚀 Job Overview
Key aspects of this role include:
1. Patient & Provider Engagement: Develop and execute marketing strategies to increase patient engagement and physician demand for NavDx.
2. Event Management: Plan, coordinate, and manage Naveris' event presence at regional and local events, with a focus on CME events for providers and patient advocacy events.
3. Cross-Functional Collaboration: Work closely with sales, clinical, and upstream marketing teams to ensure marketing efforts align with commercial objectives and maintain scientific accuracy.
4. Marketing Automation: Build and manage marketing automation platforms to streamline campaigns, track performance, and optimize processes.
*ASSUMPTION:* This role requires a proactive, detail-oriented individual with strong organizational skills to manage multiple priorities and thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Tactical Marketing Strategy & Execution:
- Design and implement omnichannel marketing campaigns to drive patient engagement and physician demand for NavDx.
- Develop and execute tactical strategies to promote adoption of NavDx among target physicians and institutions.
- Identify and prioritize key marketing initiatives to drive adoption of NavDx for routine surveillance testing.
✅ Content Development & Management:
- Translate complex, technical information into clear, patient-focused marketing collateral, including brochures, digital advertising, videos, social media content, and website copy.
- Develop physician-targeted educational materials and sales enablement tools to drive NavDx test adoption.
✅ Conference & Event Management:
- Plan, coordinate, and manage Naveris' event presence at regional and local events, with a focus on CME events for providers and patient advocacy events.
- Develop pre-event, on-site, and post-event marketing strategies to maximize ROI.
- Work with internal teams and external vendors to deliver high-quality event experiences.
✅ Marketing Automation & Analytics:
- Build and manage marketing automation platforms to streamline campaigns and track performance.
- Monitor and analyze campaign metrics to measure success and inform future strategies.
- Optimize marketing processes for efficiency and effectiveness.
✅ Cross-Functional Collaboration:
- Partner with sales to align all marketing efforts with commercial objectives.
- Collaborate with clinical and upstream marketing teams to ensure marketing content and tactics are grounded in scientific and clinical accuracy.
- Provide insights and recommendations to senior leadership based on market trends and campaign performance.
*ASSUMPTION:* Responsibilities may evolve based on business needs and market dynamics.
🎯 Required Qualifications
Education:
- Bachelor's degree in marketing, business, communications, or a related field; advanced degree preferred.
Experience:
- 2+ years of relevant marketing and/or marketing operations experience, preferably in molecular diagnostics.
Required Skills:
- Strong ability to translate clinical or scientific content into patient-friendly materials.
- Experience in event marketing.
- Expertise in marketing automation platforms, data analytics, and CRM systems, ideally Salesforce.com.
- Excellent project management and organizational skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Excellent verbal and written communication skills.
Preferred Skills:
- Familiarity with molecular residual disease (MRD) testing.
- Experience with liquid biopsy or blood-based diagnostics.
*ASSUMPTION:* Candidates should have a strong understanding of molecular diagnostics and a passion for improving cancer patient outcomes.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on experience and industry standards for similar roles in Waltham, MA)
Benefits:
- Competitive compensation package.
- Focus on work-life balance.
- Opportunities for professional growth and development.
- Diverse, inclusive, and collaborative team culture.
Working Hours: Full-time, remote work arrangement with flexible hours.
*ASSUMPTION:* Salary range is an estimate based on industry standards for similar roles in Waltham, MA. Actual salary may vary based on candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 11-50 employees
Founded: 2017
Company Description: Naveris is a molecular diagnostics company developing and commercializing novel blood and saliva tests to enhance the early detection and clinical management of viral-associated cancers. The company’s NavDx blood test, which uses proprietary technology to detect tumor tissue modified viral (TTMV®)-HPV DNA, is in use at leading cancer treatment centers and academic medical centers throughout the United States.
Company Specialties: Liquid Biopsies for early detection, Drug Discovery & Validation, and Patient & Drug Selection
📊 Role Analysis
Career Level: Intermediate
Reporting Structure: This role reports directly to the Senior Marketing Manager.
Work Arrangement: Remote, with occasional on-site meetings and events as needed.
Growth Opportunities:
- Potential to take on additional responsibilities as the company grows and expands its product offerings.
- Opportunities to collaborate with cross-functional teams and contribute to strategic decision-making processes.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings and events.
Office Location(s): Waltham, MA
Geographic Context: Waltham is a suburban city located approximately 10 miles northwest of Boston, MA. It offers a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions in the Boston area.
Work Schedule: Flexible hours with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
1. Initial phone or video screen with the hiring manager.
2. In-depth phone or video interview with the marketing team.
3. Final on-site or virtual interview with senior leadership.
Key Assessment Areas:
- Marketing strategy and campaign development.
- Event planning and management.
- Ability to translate complex information into accessible content.
- Project management and organizational skills.
- Cultural fit and alignment with Naveris' mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability.
- Research Naveris' products, target market, and competition to demonstrate your understanding of the industry and the company's unique value proposition.
ATS Keywords: Marketing strategy, campaign development, event planning, project management, molecular diagnostics, patient engagement, physician demand, marketing automation, data analytics, CRM systems, cross-functional collaboration, scientific accuracy, market trends
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce.com)
- Data analytics tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
👔 Cultural Fit Considerations
Company Values:
- Innovation: We foster a culture of continuous learning and improvement.
- Collaboration: We work together to achieve common goals and support each other's success.
- Patient-Centered: We prioritize the needs and well-being of cancer patients in all our efforts.
- Integrity: We uphold the highest ethical standards in all our interactions and decisions.
Work Style:
- Naveris values proactive, detail-oriented individuals who can thrive in a fast-paced, dynamic environment.
- Strong communication and project management skills are essential for success in this role.
- Candidates should be comfortable working independently and collaboratively, with a focus on driving results and continuous improvement.
Self-Assessment Questions:
1. How do you ensure that marketing content and tactics are grounded in scientific and clinical accuracy?
2. Describe your experience working with marketing automation platforms and data analytics tools.
3. How do you prioritize and manage multiple marketing initiatives to drive adoption of a specific product or service?
🚨 Potential Challenges
1. Market Dynamics: Naveris operates in a rapidly evolving market, requiring the Marketing Associate to stay up-to-date with industry trends and adapt marketing strategies accordingly.
2. Regulatory Environment: The molecular diagnostics industry is subject to strict regulations, which may impact marketing strategies and tactics.
3. Competitive Landscape: Naveris competes with established diagnostic companies and startups, requiring the Marketing Associate to develop innovative strategies to differentiate NavDx and capture market share.
4. Stakeholder Management: The Marketing Associate must effectively communicate with various internal and external stakeholders, including clinical teams, sales teams, and patients, to ensure alignment and support for marketing initiatives.
📈 Similar Roles Comparison
1. Marketing Manager, Molecular Diagnostics: This role focuses more on strategic planning and team leadership, while the Marketing Associate role is more tactical and hands-on.
2. Product Marketing Manager, Biotechnology: This role requires a deeper understanding of the product development process and may involve working more closely with R&D teams. The Marketing Associate role focuses more on external marketing efforts.
3. Clinical Marketing Specialist: This role requires a strong clinical background and focuses on educating healthcare providers about diagnostic tests. The Marketing Associate role is more focused on patient engagement and market demand generation.
📝 Sample Projects
1. Patient Education Campaign: Develop and execute a multi-channel patient education campaign to increase awareness and understanding of NavDx and its role in early cancer detection.
2. Physician Adoption Strategy: Collaborate with the sales team to develop and implement a targeted physician adoption strategy for NavDx, focusing on key opinion leaders and high-volume cancer centers.
3. Event Series: Plan and manage a series of regional patient advocacy events, featuring NavDx experts and patient testimonials, to drive patient engagement and demand for NavDx.
💡 Key Questions to Ask During Interview
1. How does Naveris differentiate its products and services from competitors in the molecular diagnostics market?
2. Can you describe a successful marketing campaign you've led in the past, and how you measured its impact on market demand and patient outcomes?
3. How does Naveris ensure that its marketing efforts maintain scientific and clinical accuracy, and align with the company's mission and values?
4. What opportunities exist for professional growth and development within the marketing team at Naveris?
5. How does Naveris support work-life balance for its employees, particularly in remote work arrangements?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://naveris.applytojob.com/apply/9qiXPIpuLX/Marketing-Associate).
2. Tailor your resume and cover letter to highlight relevant marketing experience and skills, as outlined in the [Application Tips](#application-tips) section.
3. Prepare for the interview process by researching Naveris' products, target market, and competition, and practicing your responses to [Key Questions to Ask During Interview](#key-questions-to-ask-during-interview).
4. Follow up with the hiring manager one week after your final interview to express your continued interest in the position and address any remaining questions or concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
