Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: IQVIA

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting health insurance organizations with analytical tools, reports, and consulting services
• Engaging in new business development and supporting existing clients
• Leveraging medical data analysis and healthcare industry knowledge
• Collaborating with cross-functional teams to create innovative solutions

ASSUMPTION: This role requires a balance of sales, data analysis, and consulting skills. Successful candidates will have experience in BtoB sales and medical data analysis, with a strong understanding of the healthcare industry.

📋 Key Responsibilities

✅ Supporting health insurance organizations by providing analytical tools, reports, and consulting services to enhance health management operations

✅ Engaging in new business development through proactive client communication, needs assessment, and solution proposal

✅ Supporting existing clients by addressing their needs and challenges through data-driven insights and strategic recommendations

✅ Collaborating with cross-functional teams to create innovative solutions that leverage medical data analysis and healthcare industry knowledge

ASSUMPTION: The role involves a mix of sales, data analysis, and consulting, requiring strong communication, problem-solving, and client management skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Healthcare, or a related discipline)

Experience: 2-5 years of experience in BtoB sales, with a focus on the healthcare industry

Required Skills:

• Proven BtoB sales experience, with a track record of meeting or exceeding targets
• Proficient in medical data analysis using tools like Excel
• Strong knowledge of the health insurance industry and its trends
• Excellent communication, listening, and presentation skills
• Strong problem-solving and proposal skills
• Ability to work collaboratively in a team environment

Preferred Skills:

• Experience in sales or service planning related to BI tools
• Fluency in Japanese and English

ASSUMPTION: While not explicitly stated, a bachelor's degree is typically required for this role. The required skills reflect the need for a strong sales background, medical data analysis experience, and a deep understanding of the health insurance industry.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Tokyo, the estimated salary range is ¥5,000,000 - ¥7,000,000 per year. This range may vary depending on the candidate's experience and skills.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with standard Japanese working hours (typically 9:00 AM - 6:00 PM, Monday to Friday), with some flexibility for remote work as needed.

ASSUMPTION: The salary range is estimated based on market data for mid-level marketing roles in Tokyo. Benefits are typical for a large corporation like IQVIA.

📌 Applicant Insights

🔍 Company Context

Industry: IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. They create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.

Company Size: IQVIA has over 88,000 employees in over 100 countries, making it a large global organization. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: IQVIA was founded in 2017 through the combination of IMS Health and Quintiles.

Company Description:

• IQVIA's portfolio of solutions is powered by IQVIA Connected Intelligence™ to deliver actionable insights and services built on high-quality health data, healthcare-grade AI™, advanced analytics, the latest technologies, and extensive domain expertise.
• IQVIA is dedicated to accelerating the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.
• IQVIA is a global leader in protecting individual patient privacy, using a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate them with the precise treatment path and therapy needed for better outcomes.

Company Specialties:

• Technology
• Consulting
• Clinical Development

Company Website: IQVIA Website

ASSUMPTION: IQVIA's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams. Their focus on data-driven insights and healthcare intelligence makes them an attractive employer for candidates with strong analytical and sales skills.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 2-5 years of relevant experience. It offers opportunities for growth and development within the organization.

Reporting Structure: The Marketing Associate will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is an on-site position based in Tokyo, Japan. However, some flexibility for remote work may be available as needed.

Growth Opportunities:

• Progression to senior marketing roles within IQVIA or related industries
• Expansion into other areas of the business, such as data analysis or consulting
• Potential opportunities to work on international projects or assignments

ASSUMPTION: This role offers opportunities for career growth and development within IQVIA or related industries. The large size and global presence of the company provide ample opportunities for professional advancement.

🌍 Location & Work Environment

Office Type: IQVIA's Tokyo office is a modern, collaborative workspace designed to facilitate teamwork and innovation.

Office Location(s): 2400 Ellis Rd, Durham, North Carolina 27703, US (global headquarters); Tokyo, Japan (Japan office)

Geographic Context:

• Tokyo is a major global hub for the healthcare and life sciences industries, offering ample opportunities for professional networking and growth.
• The city's vibrant culture and diverse neighborhoods provide a high quality of life for residents.
• Tokyo's strategic location in the Asia-Pacific region facilitates collaboration with international clients and partners.

Work Schedule: Standard Japanese working hours (typically 9:00 AM - 6:00 PM, Monday to Friday), with some flexibility for remote work as needed.

ASSUMPTION: IQVIA's Tokyo office offers a modern, collaborative work environment that fosters teamwork and innovation. The city's strategic location and vibrant culture make it an attractive place to live and work for professionals in the healthcare and life sciences industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Sales skills and experience
• Medical data analysis proficiency
• Industry knowledge and trends
• Communication, listening, and presentation skills
• Problem-solving and proposal skills
• Cultural fit and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your BtoB sales experience, medical data analysis skills, and healthcare industry knowledge.
• Prepare examples of your sales achievements, data analysis projects, and problem-solving scenarios to discuss during the interview.
• Research IQVIA's business and the healthcare industry to demonstrate your understanding of the role and the company.

ATS Keywords: BtoB sales, medical data analysis, healthcare industry, client management, problem-solving, proposal skills, teamwork, data-driven insights, marketing, sales, consulting

ASSUMPTION: The application process for this role is typical for a large global organization like IQVIA. Successful candidates will demonstrate strong sales skills, medical data analysis proficiency, and a deep understanding of the healthcare industry.

🛠️ Tools & Technologies

• Excel
• PowerPoint
• CRM software (e.g., Salesforce)
• Data visualization tools (e.g., Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard for marketing and sales professionals. Successful candidates will have experience using these tools and be able to leverage them effectively in the role.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• One IQVIA
• Inclusion and diversity
• Innovation
• Performance
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you align with IQVIA's patient focus value, and how have you demonstrated this in your previous roles?
• Are you comfortable working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles?
• How do you approach collaboration and teamwork, and can you provide an example of a successful team project you've worked on?

ASSUMPTION: IQVIA's values and work style emphasize data-driven decision-making, collaboration, and adaptability. Successful candidates will demonstrate a strong fit with these values and work style preferences.

⚠️ Potential Challenges

• The role requires a strong balance of sales, data analysis, and consulting skills, which may be challenging for candidates with a background primarily in one of these areas.
• The healthcare industry is complex and rapidly evolving, requiring candidates to stay up-to-date with the latest trends and developments.
• The role may involve frequent travel or long working hours, depending on the needs of the business and the candidate's workload.
• The competitive nature of the healthcare industry may present challenges in winning new business and retaining existing clients.

ASSUMPTION: The role presents several challenges, including the need to balance multiple skills, stay current with industry trends, and manage a demanding workload. Successful candidates will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its blend of sales, data analysis, and consulting responsibilities, with a focus on the healthcare industry.
• Similar roles in other industries may not require the same level of medical data analysis or healthcare industry knowledge.
• Career progression in this role may involve moving into more specialized areas, such as data analysis, consulting, or sales management, or taking on more strategic responsibilities within the organization.

ASSUMPTION: This role is unique in its blend of sales, data analysis, and consulting responsibilities, with a focus on the healthcare industry. Similar roles in other industries may not require the same level of medical data analysis or healthcare industry knowledge, and career progression may involve moving into more specialized areas or taking on more strategic responsibilities within the organization.

📝 Sample Projects

• Developing a data-driven marketing campaign to target a specific segment of the healthcare market, using medical data analysis to identify trends and opportunities
• Conducting a competitive analysis of the healthcare industry to inform sales strategies and tactics
• Creating a customer relationship management (CRM) system to track client interactions and improve sales performance

ASSUMPTION: These sample projects illustrate the blend of sales, data analysis, and consulting skills required for this role. Successful candidates will be able to apply their skills to similar projects and initiatives within the organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does IQVIA support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does IQVIA measure the success of its marketing and sales efforts, and how will my performance be evaluated?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: These key questions will help candidates better understand the role, the team dynamics, and the expectations for success in this position. Asking thoughtful questions demonstrates the candidate's interest and engagement in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IQVIA careers website
• Tailor your resume and cover letter to highlight your BtoB sales experience, medical data analysis skills, and healthcare industry knowledge.
• Prepare examples of your sales achievements, data analysis projects, and problem-solving scenarios to discuss during the interview.
• Research IQVIA's business and the healthcare industry to demonstrate your understanding of the role and the company.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.