📌 Core Information
🔹 Job Title: Marketing Associate
🔹 Company: StartupBlink
🔹 Location: Belgrade, Beograd, Serbia
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Remote (European time zone)
🚀 Job Overview
Key aspects of this role include:
- Managing marketing operations and executing marketing plans
- Writing compelling marketing materials and managing brand identity
- Nurturing relationships with potential clients and building strategic partnerships
- Analyzing marketing data and metrics to optimize performance
ASSUMPTION: This role requires a high level of self-motivation and independence, as the team is remote and highly motivated.
📋 Key Responsibilities
✅ Write marketing materials, including website content, blog posts, reports, social media updates, newsletters, email campaigns, and promotional materials
✅ Handle SEO-related tasks such as keyword research and competitor analysis
✅ Execute lead generation strategies to attract potential customers and nurture leads
✅ Analyze marketing data and metrics to track campaign effectiveness and make data-driven decisions
✅ Assist in brand management efforts to ensure consistent messaging and visual identity across all marketing channels
✅ Support public relations activities, including drafting press releases, coordinating media outreach, and managing relationships with media contacts
✅ Build strategic partnerships with media outlets, communities, associations, and other ecosystem stakeholders to enhance traction and expand influence
ASSUMPTION: The role may evolve based on the company's growth and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in marketing, communications, or a related field
Required Skills:
- Professional English language skills (excellent writing and communication)
- Strong writing and editing skills
- Familiarity with marketing tools (Mailchimp, Unbounce, WordPress CMS, Google Analytics 4, Semrush)
- Ability to work independently and manage multiple projects
- Strong analytical skills and data-driven mindset
Preferred Skills:
- Previous involvement with startup ecosystems
- Familiarity with the startup ecosystem research platform
ASSUMPTION: A full command of English at a professional level is a critical requirement for this role.
💰 Compensation & Benefits
Salary Range: €2,000 - €3,000 per month (depending on experience and skills, with growth opportunities)
Benefits:
- 26 days of paid vacation per year
Working Hours: Full-time (40 hours per week, flexible schedule within European time zone)
ASSUMPTION: The salary range is estimated based on the company's size, industry, and the role's requirements. It may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: StartupBlink is a global startup research platform that maps the winners of the tech economy and helps governments and corporations grow their innovation ecosystem.
Company Size: Small (11-50 employees), which means a more intimate work environment and the opportunity to have a significant impact on the company's growth.
Founded: 2017, with a focus on startup ecosystem research, economic development, and entrepreneurship.
Company Description:
- StartupBlink is partnered with more than 100 governments and major data players like Crunchbase, Statista, and the UN.
- The company supplies stakeholders in the global startup ecosystem with accurate and publicly available information to help them make location-related decisions.
- StartupBlink works with over 100 government partners worldwide to promote, benchmark, analyze, and grow their startup ecosystem.
- The company maps innovation globally on its Global Startup Ecosystem Map, which has tens of thousands of registered startups, coworking spaces, and accelerators.
Company Specialties:
- Startup Ecosystem Research
- Economic Development
- Entrepreneurship
- Startup Ecosystem Development
- Public Policy Development
- Business Intelligence
- Corporate Innovation
- Industry Data
- Entrepreneurship Education
- Regional Development
- Mapping
- Big Data
- Freelancers
- Global Map
- Map Clustering
- Industry Reports
- Data Analysis
- Business Research
Company Website: https://www.startupblink.com/
ASSUMPTION: StartupBlink's focus on startup ecosystem research and economic development makes it an attractive option for candidates interested in these fields.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and career development.
Reporting Structure: The Marketing Associate will report directly to the CEO or a dedicated Marketing Manager, depending on the company's organizational structure.
Work Arrangement: Full-time, remote position with flexible working hours within the European time zone.
Growth Opportunities:
- As the company grows, there may be opportunities for the Marketing Associate to take on more responsibilities and advance their career within the marketing department.
- With experience and proven success, the Marketing Associate may have the opportunity to lead their own projects or teams.
ASSUMPTION: The Marketing Associate's role may evolve based on the company's growth and the candidate's skills and interests.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Belgrade, Beograd, Serbia
Geographic Context:
- Belgrade is the capital and largest city of Serbia, with a population of around 1.2 million people.
- The city is known for its vibrant nightlife, rich history, and cultural attractions.
- Belgrade has a continental climate, with warm summers and cold winters.
Work Schedule: Full-time (40 hours per week, flexible schedule within European time zone)
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Initial filtering questions or a test task evaluation
- Several interviews to get to know the team
Key Assessment Areas:
- English language skills (writing and communication)
- Marketing skills and experience
- Analytical skills and data-driven mindset
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing skills and experience
- Demonstrate your understanding of the startup ecosystem and economic development
- Showcase your ability to work independently and manage multiple projects
- Prepare for interview questions that assess your English language skills, marketing knowledge, and cultural fit
ATS Keywords: Marketing, SEO, Lead Generation, Data Analysis, Brand Management, Public Relations, Strategic Partnerships, English Language Skills, Startup Ecosystem, Economic Development
ASSUMPTION: The application process may include initial filtering questions or a test task evaluation to assess the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Mailchimp
- Unbounce
- WordPress CMS
- Google Analytics 4
- Semrush
ASSUMPTION: Familiarity with these tools is advantageous but not required. The Marketing Associate may be expected to learn and use new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Data-driven decision making
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Remote work with flexible hours
- Independent and self-motivated
- Strong communication and collaboration skills
- Data-driven and analytical mindset
Self-Assessment Questions:
- How do you stay organized and manage multiple projects in a remote work environment?
- Can you provide an example of a time when you used data to inform a marketing decision?
- How do you approach building strategic partnerships and collaborations?
ASSUMPTION: StartupBlink values candidates who are self-motivated, data-driven, and able to work independently in a remote environment.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The remote work environment may present challenges in terms of communication and collaboration
- The role may require working with a diverse range of stakeholders, including governments, corporations, and media outlets
- The company's focus on startup ecosystem research and economic development may require the Marketing Associate to stay up-to-date with industry trends and developments
ASSUMPTION: The Marketing Associate should be prepared to adapt to the company's growth and evolving needs, and be willing to take on new challenges as they arise.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on data analysis and strategic partnerships
- The role may require more independence and self-motivation than traditional marketing positions, given the remote work environment
- As a small company, StartupBlink may offer more opportunities for growth and career development than larger organizations
ASSUMPTION: The Marketing Associate should be prepared to take on a high level of responsibility and independence in this role.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new startup ecosystem report
- Analyzing marketing data to identify trends and optimize campaign performance
- Building strategic partnerships with media outlets and other ecosystem stakeholders to enhance traction and expand influence
ASSUMPTION: The Marketing Associate's projects may vary depending on the company's priorities and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees?
- Can you describe the company's approach to data-driven decision making?
- How does the company collaborate and communicate in a remote work environment?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing efforts?
ASSUMPTION: The Marketing Associate should ask thoughtful questions that demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing skills and experience
- Prepare for interview questions that assess your English language skills, marketing knowledge, and cultural fit
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
