Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Stoic Management Group

🔹 Location: Lancaster, Pennsylvania

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Communicating brand messaging to potential customers
• Building connections and rapport with customers
• Problem-solving and demonstrating high integrity
• Learning and applying brand knowledge
• Providing customer feedback and supporting customer retention efforts

ASSUMPTION: This role requires strong communication skills and the ability to work well with people. It is ideal for an entry-level candidate eager to learn and grow in the marketing field.

📋 Key Responsibilities

✅ Relay brand messaging professionally and promote client services directly to potential customers

✅ Communicate effectively and appropriately to create connections during customer interactions

✅ Learn to solve problems creatively while demonstrating high integrity

✅ Build brand knowledge to communicate each featured product/service offering adequately to consumers

✅ Provide support and report customer feedback to the Marketing Associate Manager to increase customer retention

✅ Attend weekly meetings to discuss marketing strategies and client needs

✅ Create networking connections with other Marketing Associate professionals to understand and improve communication tactics

ASSUMPTION: The role involves a mix of customer-facing tasks, problem-solving, and team collaboration, requiring strong interpersonal and communication skills.

🎯 Required Qualifications

Education: A degree in Marketing, Business Management, or Communications is desired

Experience: Relevant experience in past marketing, promotions, or sales roles is helpful but not required

Required Skills:

• Excellent communication and interpersonal skills
• Strong problem-solving abilities
• Initiative and proactivity
• Ability to manage feedback and implement changes

Preferred Skills:

• Proficiency in marketing software and tools
• Experience with customer relationship management (CRM) systems
• Bilingual or multilingual skills (English required)

ASSUMPTION: While relevant experience is helpful, the company is open to entry-level candidates with the right skills and attitude.

💰 Compensation & Benefits

Salary Range: $40,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Lancaster, PA)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in the Lancaster, PA area. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching

Company Size: Small (51-200 employees)

Founded: 2003

Company Description:

• Stoic Management Group (SMG) is a provider of web-based business communications technology and people performance training
• SMG offers solutions, services, and programs designed to increase productivity, revenue, and overall savings in a company’s communication plan
• The company is a conglomeration of technology and educational offerings for business communication and performance improvement

Company Specialties:

• Web 2.0 Technology & Applications
• Webcasting & Multimedia Communication
• Leadership Training
• Sales Team Training

Company Website: http://www.smgconsults.com

ASSUMPTION: SMG is a small, growing company with a focus on providing innovative communication solutions and training services to its clients.

📊 Role Analysis

Career Level: Entry-level (Marketing Associate)

Reporting Structure: Reports directly to the Marketing Associate Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Advancement to Senior Marketing Associate or Marketing Manager roles
• Expanding skillset and expertise in marketing and communication
• Potential to work on diverse projects and campaigns

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 8880 Rio San Diego Drive, Suite 800, San Diego, CA 92122, US

Geographic Context:

• Lancaster, PA is located in south-central Pennsylvania, approximately 70 miles west of Philadelphia
• The city offers a mix of urban and suburban living, with a population of around 60,000 people
• Lancaster has a humid subtropical climate, with warm, humid summers and cold, snowy winters

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Associate Manager
• Final interview with the company's leadership team

Key Assessment Areas:

• Communication skills and ability to connect with customers
• Problem-solving abilities and initiative
• Brand knowledge and understanding of marketing principles
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your communication skills and problem-solving abilities
• Research the company and its clients to demonstrate your understanding of the business

ATS Keywords: Marketing, communication, customer service, problem-solving, brand knowledge, entry-level, Lancaster, PA

ASSUMPTION: The application process is designed to assess the candidate's communication skills, problem-solving abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation and email marketing tools (e.g., Marketo, Mailchimp)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and client needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation

Work Style:

• Professional and respectful
• Team-oriented and collaborative
• Focused on continuous learning and improvement
• Adaptable and responsive to client needs

Self-Assessment Questions:

• Do you have strong communication skills and the ability to connect with customers?
• Are you proactive and able to take initiative when problems arise?
• Are you comfortable working in a collaborative, team-based environment?

ASSUMPTION: SMG values candidates who are strong communicators, proactive problem-solvers, and team players with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Handling difficult customer interactions and maintaining professionalism
• Meeting and exceeding customer expectations in a fast-paced environment
• Adapting to changes in marketing strategies and client needs
• Balancing multiple priorities and managing time effectively

ASSUMPTION: These challenges can be overcome with strong communication skills, problem-solving abilities, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Coordinator: More administrative and less customer-facing; focuses on campaign planning and execution
• Marketing Specialist: More specialized in specific marketing channels (e.g., social media, email marketing); less broad customer interaction
• Sales Development Representative: Focuses on sales and customer acquisition; less on brand messaging and customer retention

ASSUMPTION: The Marketing Associate role is well-suited for candidates interested in a broad range of marketing responsibilities, customer interaction, and professional growth.

📝 Sample Projects

• Developing and executing a customer retention campaign for a key client
• Collaborating with the marketing team to create and distribute targeted email campaigns
• Conducting customer interviews to gather feedback and identify areas for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to a Marketing Associate at SMG.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of the Marketing Associate role, and how can I best prepare for them?
• How does the company support the professional growth and development of its Marketing Associates?
• What are the most rewarding aspects of working at SMG, according to current employees?
• How does the company measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
• What opportunities are there for collaboration and knowledge-sharing with other marketing professionals within the company?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to professional growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your communication skills and problem-solving abilities
• Research the company and its clients to demonstrate your understanding of the business
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.