📌 Core Information
🔹 Job Title: Marketing Associate, Acute Care
🔹 Company: Stryker
🔹 Location: Portage, Michigan
🔹 Job Type: Full-Time, Hybrid (40% travel)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting salesforce in strategic presentations and product marketing
- Developing sales tools, resources, and training plans for sales representatives
- Collaborating with upstream marketing, R&D, and clinical colleagues to innovate product portfolios
- Executing business-critical projects and working with executive-level professionals
ASSUMPTION: This role requires strong communication, project management, and collaboration skills. It offers significant opportunities for professional growth and exposure to various aspects of the business.
📋 Key Responsibilities
✅ Provide sales support by answering and resolving customer questions and issues via telephone, email, and sometimes in person
✅ Develop and/or initiate the development and production of marketing support material (e.g., product brochures, apps, videos, etc.)
✅ Assist in the marketing of products through exhibits, trade shows, and educational lab execution
✅ Provide marketing or sales training to others as requested
✅ Work with sales representatives and engineering teams to identify and implement improvements to existing products
✅ Develop and execute strategies for communicating product-related updates to sales representatives
✅ Support key product trials, presentations, or installations as directed by the Brand Manager
✅ Submit periodic reports on assigned topics
ASSUMPTION: This role involves a mix of customer-facing, project-based, and collaborative tasks, requiring strong multitasking and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 0+ years of work experience (internship experience preferred)
Required Skills:
- Excellent communication and presentation skills
- Strong project management and organizational skills
- Proficient in Microsoft Office Suite (Word, PowerPoint, Excel)
- Basic knowledge of marketing principles and strategies
- Ability to work independently and in a team environment
- Proven problem-solving skills
Preferred Skills:
- Experience with CRM software (e.g., Salesforce)
- Knowledge of the healthcare industry
- Fluency in additional languages
ASSUMPTION: While this role is entry-level, candidates with relevant internship experience or transferable skills from other industries are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 per year (based on industry standards for entry-level marketing roles in Michigan)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts on Stryker products
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed for events and trade shows
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Fortune 500 company)
Founded: 1941, in Kalamazoo, Michigan
Company Description:
- Global leader in medical technologies
- Offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics
- Impacts more than 150 million patients annually
Company Specialties:
- Medical instruments and supplies
- Medical devices
- Medical technology
- Surgical instruments
Company Website: http://www.stryker.com
ASSUMPTION: Stryker's large size and global presence offer extensive career growth opportunities and diverse work environments.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with potential for growth
Reporting Structure: Reports directly to the Brand Manager within the Acute Care team
Work Arrangement: Hybrid, with 40% travel required for trade shows, customer visits, and other events
Growth Opportunities:
- Cross-functional collaboration with various teams (Upstream Marketing, R&D, Clinical)
- Potential to work on high-impact projects and gain exposure to executive-level professionals
- Opportunities for professional development and career advancement within the marketing department or other areas of the business
ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities to learn from experienced colleagues and work on diverse projects.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Portage, Michigan (3800 East Centre Ave)
Geographic Context:
- Portage is a suburb of Kalamazoo, Michigan, with a population of approximately 56,000
- Kalamazoo is home to several other major corporations and offers a mix of urban and suburban living
- The area is known for its outdoor recreation, arts, and cultural attractions
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed for events and trade shows
ASSUMPTION: The hybrid work arrangement and travel requirements may vary depending on business needs and the employee's performance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager
- Final interview with the Brand Manager and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to handle customer inquiries
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with Stryker's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of marketing projects or campaigns you've worked on, and be ready to discuss your approach and results
- Research Stryker's products and the acute care market to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing, Sales Support, Customer Service, Product Development, Training, Collaboration, Strategic Presentations, Communication, Problem Solving, Project Management, Healthcare Knowledge, Exhibits, Trade Shows, Product Trials, Report Submission
ASSUMPTION: The interview process may vary depending on the hiring manager and the number of applicants for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects assigned to the Marketing Associate.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Grow Through Challenge
- Reinvent the Future
- Be Inclusive
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to professional development and growth
Self-Assessment Questions:
- How do you embody Stryker's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or project scope.
- How do you approach learning from and collaborating with colleagues from diverse backgrounds and disciplines?
ASSUMPTION: Stryker values a diverse and inclusive work environment, and candidates who can demonstrate their commitment to these principles will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing travel requirements with personal and family commitments
- Developing a deep understanding of the healthcare industry and Stryker's products
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position, but with a greater emphasis on sales support and customer interaction
- Compared to other marketing roles, this position offers more exposure to the sales and customer service aspects of the business
- Career progression may include roles such as Senior Marketing Associate, Marketing Manager, or Product Manager
ASSUMPTION: This role provides a unique blend of marketing, sales, and customer service responsibilities, making it an attractive option for candidates interested in a well-rounded marketing experience.
📝 Sample Projects
- Developing a marketing campaign to launch a new product line in the acute care market
- Collaborating with the sales team to create targeted customer communications and promotional materials
- Assisting in the planning and execution of a major trade show or customer event
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Marketing Associate role at Stryker.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for Stryker's Acute Care division?
- What opportunities are there for professional development and growth within this role and the marketing department?
- How does the team collaborate with other departments, such as R&D and Clinical, to innovate and improve Stryker's products?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Stryker support work-life balance for employees with travel requirements?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and expectations for the Marketing Associate position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of marketing projects or campaigns you've worked on, and be ready to discuss your approach and results
- Research Stryker's products and the acute care market to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
