Marketing Associate (Aeria Mall, Morocco)

📌 Core Information

🔹 Job Title: Marketing Associate (Aeria Mall, Morocco)

🔹 Company: Sonae Sierra

🔹 Location: Aeria Mall, H87P+2R6 Ancienne aérogare, Casablanca, Morocco

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the implementation of the marketing plan to enhance the Shopping Centre’s image and customer loyalty.
• Coordinating events and overseeing their progress.
• Managing the marketing budget and negotiating sponsorship agreements.
• Acting as a liaison between the Shopping Centre and institutional entities, communication companies, and agencies.

ASSUMPTION: This role requires a proactive and creative individual who can work independently and in a team environment. Strong communication and presentation skills are essential for success in this position.

📋 Key Responsibilities

✅ Support in the implementation of the marketing plan to improve the Shopping Centre’s image, attractiveness, customer loyalty, and retention.

✅ Introduce the Shopping Centre to institutional entities for future events/exhibitions and communication companies/agencies for marketing channels.

✅ Coordinate and oversee events, subcontracting services, and presenting briefings to suppliers and agencies.

✅ Monitor the progress of events and campaigns, assessing their receptivity/adherence, operability, impact on the media, and on shopkeepers.

✅ Manage the marketing budget of common expenses, attempting to lower the total marketing costs of the Shopping Centre.

✅ Negotiate sponsorship agreements to make marketing strategies more profitable or feasible.

ASSUMPTION: The role involves a mix of strategic planning, event management, and budget management. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Degree in Marketing or Business with Marketing.

Experience: 2 to 3 years of experience in Marketing, preferably acquired in retail, telecommunications, or the consumer sector.

Required Skills:

• Knowledge of the digital universe.
• Fluency in English (mandatory).
• Proficient in MS Office and digital marketing and social media platforms.
• Open-minded and creative, with strong communication and presentation skills.

Preferred Skills:

• Experience in the retail sector.
• Knowledge of the Moroccan market.

ASSUMPTION: While the role requires specific skills, the company values open-mindedness and creativity, so candidates with transferable skills from other industries are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between 150,000 MAD and 200,000 MAD per year, based on industry standards for a Marketing Associate in Morocco with 2-5 years of experience. This estimate may vary depending on the candidate's qualifications and the company's internal salary structure.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts at the Shopping Centre
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work for events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically Shopping Centre Management and Development

Company Size: Sonae Sierra has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: 1989, with over 35 years of experience in the real estate industry

Company Description:

• Sonae Sierra is a fully integrated real estate company delivering end-to-end solutions across development, management, and investment.
• The company operates in 36 countries across Europe, Latin America, Africa, and Asia, with a team of around 800 people.
• Sonae Sierra manages over €6.8 billion in assets and has a solid track record with leading investors and financial institutions.

Company Specialties:

• Shopping Centres
• Developer
• Property Manager
• Investor & Asset Manager

Company Website: www.sonaesierra.com

ASSUMPTION: Sonae Sierra's extensive experience and global presence provide a stable and growth-oriented work environment for employees.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the Marketing field, offering opportunities for growth and development.

Reporting Structure: The Marketing Associate reports directly to the Marketing Manager or a similar role within the company.

Work Arrangement: This is an on-site position, with occasional remote work possible for specific tasks or events.

Growth Opportunities:

• Progression to a Senior Marketing Associate or Marketing Manager role within the company.
• Expansion of responsibilities to include additional Shopping Centres or regions.
• Opportunities to work on international projects or assignments.

ASSUMPTION: The company's global presence and diverse portfolio of Shopping Centres offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: The role is based at the Aeria Mall in Casablanca, Morocco.

Office Location(s): Aeria Mall, H87P+2R6 Ancienne aérogare, Casablanca, Morocco

Geographic Context:

• Casablanca is the largest city in Morocco and its main economic hub.
• The Aeria Mall is a modern and well-equipped Shopping Centre, offering a pleasant work environment.
• Casablanca has a Mediterranean climate, with mild winters and hot summers.

Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend work for events.

ASSUMPTION: The work environment at the Aeria Mall is dynamic and fast-paced, with a focus on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Director or a similar role

Key Assessment Areas:

• Communication and presentation skills
• Creativity and problem-solving abilities
• Knowledge of the digital universe and marketing strategies
• Language skills, with a focus on English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns or projects to discuss during the interview.
• Research the company and the Shopping Centre to demonstrate your interest and understanding of the business.

ATS Keywords: Marketing, Business, Digital Marketing, Social Media, Communication, Presentation, Creativity, Budget Management, Shopping Centre, Event Management, Sponsorship

ASSUMPTION: The application process is designed to assess the candidate's skills and cultural fit with the company, with a focus on communication, creativity, and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Digital marketing and social media platforms (e.g., Facebook, Instagram, Twitter)
• Event management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and digital marketing and social media platforms. Familiarity with event management and project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Responsibility
• Excellence
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do I possess strong communication and presentation skills?
• Am I comfortable working in a dynamic and fast-paced environment?
• Do I have a creative and innovative mindset?

ASSUMPTION: Sonae Sierra values individuals who are proactive, creative, and results-driven, with strong communication and teamwork skills.

⚠️ Potential Challenges

• The role may require occasional weekend work for events.
• The work environment can be fast-paced and demanding, requiring strong organizational skills and attention to detail.
• The role may involve working with multiple stakeholders, including shopkeepers, suppliers, and agencies, which can be challenging at times.
• The Moroccan market may present unique cultural and linguistic challenges for candidates who are not familiar with the region.

ASSUMPTION: While the role presents some challenges, it also offers numerous opportunities for growth and development in a dynamic and international work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Executive position in a retail or consumer goods company.
• However, the role is unique in its focus on Shopping Centre marketing and event management.
• Career progression in this role could lead to a Marketing Manager or similar position within the company or the broader real estate industry.

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on Shopping Centre marketing and event management makes it unique within the industry.

📝 Sample Projects

• Planning and executing a grand opening event for a new Shopping Centre wing.
• Developing and implementing a social media marketing campaign to increase customer engagement and loyalty.
• Negotiating sponsorship agreements with local businesses to secure funding for marketing events and campaigns.

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Marketing Associate role at Sonae Sierra.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does this role contribute to the overall success of the Shopping Centre and the company?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://sierrapeople.csod.com/ux/ats/careersite/1/home/requisition/693?c=sierrapeople
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns or projects to discuss during the interview.
• Research the company and the Shopping Centre to demonstrate your interest and understanding of the business.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.